Bubble MVP 1 Preso (Redo)

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K

Krishnan Manivannan

This document discusses advertising at large events using augmented reality. It proposes an MVP to test advertising to students through an augmented reality experience ("MVP1") with the goal of getting an edge over competitors in recruiting. A use case is described for a student named Ryan who would interact with the augmented reality advertisement. The document asks if there are any questions about the proposed advertising approach using augmented reality at large events.

Bubble
Christian Bueche
Krishnan Manivannan
Shen Wang
Eric Kammerer

Problem

Personas

MVP1
Come to
amazon!

Ryan’s Use Case

Freshman? Senior?
Grad student?
Amazon wants you!
Ryan’s Use Case

MVP1
Hypothesis: Fresh way of advertising at large events
Learning: Augmented Reality?
Why Adopt: To get an edge

Questions?

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Bubble MVP 1 Preso (Redo)

1. Bubble Christian Bueche Krishnan Manivannan Shen Wang Eric Kammerer

4. MVP1 Come to amazon!

5. Ryan’s Use Case

6. Freshman? Senior? Grad student? Amazon wants you! Ryan’s Use Case

7. MVP1 Hypothesis: Fresh way of advertising at large events Learning: Augmented Reality? Why Adopt: To get an edge