The document provides information about the marketing and communications services of Brighton Students' Union (BSU). It introduces the team members and their roles. It then describes the services offered, including developing BSU's brand, creating communications through various channels, and sales and partnership opportunities. It outlines the communications strategies and tools used, including the website, social media, and officer blogs. Metrics are provided on engagement for these different channels.

1. Brighton
SU
Marketing &
Communications
COME & SEE

2. watch information
Meet the
team
Sales
Products
& Clients
Brighton SU
Where are
we now?
Where are
we going?
Website
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk
Supporting
Services
Social
Media

3. Meet the team
Jackie Rana
Helen Robinson
Enterprise
Development
Manager
Communications
Manager
4 days per week
3 days per week
Grand Parade
Grand Parade
Sales &
Partnerships
Coordinator
(to be recruited)
Paul Cooke
VP Campus and
Communications
Cross campus
Grand Parade
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

4. SU Marketing & Communications
What the service offers – BSU Strategy 2012 -15
Market Brighton SU:
Develop and implement a strong BSU brand
Create meaningful messages through words, images and ideas
Communicate the organisation to all our stakeholders: students, officers, SU
staff, Uni staff, external partners, clients, the community.
Promote student engagement
Communications:develop fit for purpose communication channels, create easy
to use staff and officer toolkits,
Using a consultancy approach,assist officers and staff members to create
effective comms plans, access and use BSU channels to promote services and
campaigns
Sales & Partnerships: To add value, to generate income, to engage with the
community and stakeholders
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

5. about us
MarComms strands
Key areas of our work.
Brand building to
engage students
and
stakeholders, add
value and
purpose to what
we do
Brighton SU
Sales &
Partnerships
raise income and
create new
opportunities for
students.
Communications
Consultancy
Develop comms
channels, create
toolkits, provide
expertise and
guidance
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk
Engagement
students, officers,
SU staff, UoB
support &
academic staff,
community

6. Communication channels
Helping our departments
Website, blogs, calend
ar, eBulletin, members
hip data, ecommerce
Building community
through social networks
Developing Mobile apps
Campus/hall distribution
service
University channels
Google calendar, studentcentral
Media Federation: Verse,
BURST
BrightonTV
Brighton SU
Utilising valuable
partnership channels
Vimeo, Youtube
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

7. Communications Consultancy
Tailored, appropriate, focused. Creative strategic ideas with thoughtful implementation
A range of
toolkits and
manuals
Coaching and
guidance
Audience
Mapping
!
Copywriting for
print and web
Marketing your
project
Creating
Comms plans
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

8. Generating Income
our products
Freshers
Adverts, SU
Publications, Mailout, Ba
gs, Freshers stalls
Promote NUS Extra and
NUSSL products
Sept – June
Flyers, posters, web
banners, ebulletin
adverts, onsite
stalls, plasma screens
Package Services &
Social media
Opportunities
Brighton SU
Partnership projects
offering income and
opportunities
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

9. Where are we now?
Developing a new approach
Marketing
Communications Consultancy
● New Essential Guide
tailored to each site
New Web platform
Rebranding
● Toolkits and Manuals
Coaching and guidance
Creating effective comms plans
Enabling confident communicators
Sales &partnerships
Communications
● RelauchedFacebook Page
New fortnightly ebulletin tailored to each
campus - segmentation
Staff resources online
Brighton SU
•New staff appointment. Product
review - site specific sales, new
business & relationships
Ents contract
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

10. 3 year plan
Supporting student engagement & participation
A range of
toolkits and
manuals
Responsive
and evolving
website
Active
authentic
social media
!
18 month SU
calendar
Rebrand
Partnership
Development
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

11. SU Communication Toolkits
creating consistency
Toolkits &Manuals
(Dept Docs)
SU Brand Manual
(Corporate style guide - Dec 2013)
SU Communications Toolkit
Social Media Guidelines
Press Campaigns Toolkit
Halls/Campus Distribution Toolkit
Marketing Toolkit
ubsum@brighton.ac.uk
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

12. Web platform
brightonsu.com
Developing and evolving

13. brightonsu.com
Web platform
Brief: Streamlined web
platform
Solution: Offering students &
staff a dynamic information
hub
Phase 2: service development
22,000+
blogs
members
videos
Brighton SU
Calendar
photos
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

14. SOCIAL MEDIA
Promoting community
in social networks

15. Brighton SU
Social media
Brief: creating authentic
engaged student
communities
Solution: staff and officers
empowered to engage
Result: increased
engagement
22000
5300
3200
members
likes
followers
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

16. Social media
Fast, fun engagement
Facebook
Officer accounts integrated into the SU
Facebook page, building networks with
students. Interact and engage on a
daily basis to maintain and build a
profile across the University.
Twitter
Tweets are short and sharp –140 characters
to get your message across. Twitter is great
for instant updates on-the-go and for fast
sharing of information use tiny url
links, include photos.
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

17. Officer Blogs
Keep students informed
Why – keep students updated about
what their officers are doing, officers
can document their personal
journey, highlight issues. The blog
provides a central platform to convey
individual personality
What – content generally documents
campaigns and events officers are
working on, how they are effecting
change and making student life better
When – officers aim to post a new
blog once every week
Where – blogs feed through to the
website homepage
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

18. social media
Why it works
3 in 1
Active community
Contact
• Communications
• Information
sharing
• Connection
• Accessible
engagement
• General context
• Reciprocity
• Community
• Training
Brighton SU
Efficiency
• Performance
• Quick response
• Quick return
• Active
engagement
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

19. social landscape
Integrated media channels
Websitesince 1st Sep 2013:
- 56 656 visits
- 33 071 unique visitors
- 292 599 page views
- 3 minutes 18 seconds –
average visit duration
Facebook5300 likes
Twitter3300 followers.
Freshtivalchannels
330
0
56 656
5300
Website
Brighton SU
Facebook
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk
Twitter

20. twitter growth
analysis
3300
followers
Currently 100+
New followers each month
Tweets and retweets
throughout the day with
links and pictures
@subrighton
#marktopicsandkeywords
Track your hashtag to see
Who's talking about it, what’s trending
Brighton SU
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk

21. facebook growth
analysis
5300
Likes Nov ‘13
2551
Likes Oct ‘11
78.7% likes
From 18 – 24 year olds
Brighton Students’
Union
Brighton SU
Males
40.5% likes
www.brightonsu.com
Phone: (01273) 642876 | e-mail:ubsum@brighton.ac.uk
Females
58.8% likes

22. THANK YOU!
Please book in to meet with a
member of the team at any
time!