Symposium 402 : Bees can do it! Can you? An analytical approach to understanding your project landscape from a human dimension.
Come and join us to understand the art & science of stakeholder analysis with a focus on the WHO. Flying blind can be hazardous for your project’s health but by mapping out the project terrain to understand the lay of the land will enable improved project communications with all our stakeholders. We will share with you various intelligence gathering techniques and tools to supplement your project management toolbox. Biography George Bryson CBAP CSTE ITIL PSM Instructor McGill University – School of Continuing Studies Georges is an experienced and active enterprise Senior Consultant, specializing in Business Analyst (33 years) with a passion for mentoring & coaching. He is a graduate of Concordia University (B.Comm) and also has a certificate in Project Management from McGill University. He has been a change leader for the development and introduction of new systems, processes and techniques in traditional and agile project settings, delivering various types of training to thousands of managers and change enablers. He has been a member of PMI and the Montreal Chapter since 1997 and is VP Professional Development – IIBA® Montreal Chapter. He detains ITIL, PSM and CSTE certifications along with Lean 6 Sigma certification. Georges teaches Business Analysis, Facilitation, Visual Thinking and various other workshops at McGill University - School of Continuing Studies and also teaches Business Analysis at Université Laval. Biography Robert “Bob” Abbott MCPM Instructor – McGill University – School of Continuing Studies Bob is a graduate of McGill University in computer science, and has his Masters Certification in Project Management from the Université de Quebec à Montreal (UQAM). He spent 32 years in the Telecommunications IT industry as a Senior Project Manager. He was also a change leader in the development and introduction of new agile processes, procedures and collaboration techniques. He has also designed and delivered various types of corporate training to more than 2500 managers on enterprise project tools, processes and techniques. Bob is an active instructor at the McGill University School of Continuing Studies, teaching Project Management, Business Analysis, Facilitation and Visual Thinking. Bob and Georges are co-founders of MontGuide Inc.
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Symposium 402 : Bees can do it! Can you? An analytical approach to understanding your project landscape from a human dimension.
- 1. Bees Can Do It! Can YOU? Stakeholder Analysis: An analytical approach to understanding the project landscape from a human dimension 1 Presented by: Robert Abbott MCPM Georges Bryson CBAP CSTE ITIL PSM
- 2. Objectives • Why flying blind can be hazardous for your project’s health • Who notWhat: Importance of stakeholders. • To understand the art & science of stakeholder analysis with a focus on the WHO 2 © MontGuide Inc.
- 3. Let’s Reframe those OBJECTIVES … If you don’t leave here with an improved understanding 3 of BETTER Stakeholder Analysis … … YOU will have at least a little better understanding of Honey Bees! © MontGuide Inc.
- 4. Are We On The Same Page? Stakeholder: An individual, group or organization who may affect, be affected by, or perceive itself to be affected by a decision, activity or outcome of the project. 4 © MontGuide Inc.
- 5. If your project didn’t have any stakeholder involvement … • How would you know if what was delivered brought value? • Who would approve changes? • When would you know if you were finished? 5 © MontGuide Inc.
- 6. A World Without Bees … Stakeholders are a source of; • Objectives • Needs • Requirements Without stakeholders we would be on our own to; • Define requirements • Identify needs • “Guess-timate” delivery timelines • Assume we are delivering business value 6 © MontGuide Inc.
- 7. Why Should We do Stakeholder Analysis for our Project? 7 © MontGuide Inc.
- 8. Landmine Facts* • 1 million people have been killed maimed by mines: 80% civilian • 26,000 people a year become victims: – Approx. 70 people/day or – Approx. 1 person/15 minutes. • 300,000 children are severely disabled because of land mines. • In 78 countries United Nations www.un.org Stakeholder landmines; • Lack of confidence in project success • Rework wariness • Business involvement is inconsistent or results in confusion • Fuzzy business objectives. • Lack of complete agreement when projects are done Survey results of 600 IT Businesses conducted by Geneca Consulting 8 © MontGuide Inc.
- 9. Then There are Those Project Meetings! • Not all stakeholders are present? Surprise! • Hidden agendas … ‘I didn’t know’ • Organizational right-sizing shock? • Survivor Syndrome? • Irritated stakeholders … not again this project! • Internal conflict; battle of the silos. • Personality conflicts; psychometric differences • Experience trumps whatever … change resistant • Don’t rock the boat … What’s wrong with the status quo? • Battle of the Generations: X, Y, Z … 9 © MontGuide Inc.
- 10. So How do We Avoid These Landmines? © MontGuide Inc. 10
- 11. 11 As Project Managers We Need to Invoke … © MontGuide Inc.
- 12. 12 Stakeholder’s must be more than I am PRESENT I am PARTICIPATING I am ENGAGED Empowered Responsible Leading Passionate Respectful Focused Curious Owners just Present! © MontGuide Inc.
- 13. Is it Worth It … the COST of Human Engagement ? "highly engaged employees are, on average, 50% more likely to “…companies with highly engaged people outperform firms with the most 13 exceed expectations than the least-engaged workers”. disengaged folks; by 54% in employee retention by 89% in customer satisfaction by 4X in revenue growth. " The authors of Creating the Best Workplace on Earth Rob Goffee & Gareth Jones, © MontGuide Inc.
- 14. • Would you walk into a job interview without knowing anything about the Company you will be working for? • Would you purchase a new car without doing some prep work? 14 Think About This … Then WHY do we walk into projects and not know WHO is REALLY behind those doors? © MontGuide Inc.
- 15. 15 WHYH?O DWo?n’t We Do It? TooMuch Work © MontGuide Inc.
- 16. 16 So … … howcan YOU be better as Project Managers in analyzing (and detecting) your precious stakeholders? Before Prevent During Improvise After React © MontGuide Inc.
- 17. 17 LANDMINE DETECTION TOOLS / TECHNIQUES •18+ months to train: –Belgium & German Shepherds, Labs •Sense of odor (6 meters deep) • 9 Months to train HeroRats • Lighter than dogs (1 kg.) versus 4-6 kg. mine trigger © MontGuide Inc.
- 18. 18 THE PROJECT MANAGER’S TOOLS/TECHNIQUES © MontGuide Inc.
- 19. Stakeholder Evaluation Elements • Level of interest • Level of influence • Attitude Level • Experience Level • Level of authority to take decisions • Political influence • Emotional engagement • Previous engagements • Their preferred mode of communications • Availability • Language • Culture • Level of formality • Geographical location (collocated, level of dispersion) • Interrelationship with other stakeholders © MontGuide Inc. 19
- 20. 20 We aarree aallll ddiiffffeerreenntt …….. … in the same direction Engagement CCoollllaabboorraattiioonn Recognize the differences in order to PULL together … © MontGuide Inc.
- 21. Stakeholder Analysis ID Ref Who are THEY? What is their perceived position Where do we want them to be? HOW do we get them there? 21 How do we get the team here? © MontGuide Inc.
- 22. Stakeholder Engagement Matrix Stakeholder Unaware Resistant Neutral Supportive Leading 22 Stakeholder 1 Stakeholder 2 Stakeholder 3 © MontGuide Inc.
- 23. 23 Identify Stakeholders Discover & Analyze Stakeholder Profiles Define/Refine Stakeholder Engagement Strategy Measure Stakeholder Plan Stakeholder Engagements Engagement Effectiveness Engage Stakeholders Develop Stakeholder Engagement © MontGuide Inc.
- 24. 24 Power & Interest Grid Keep Satisfied Manage Closely MMoonniittoorr Keep Informed Level of Interest Level of Power © MontGuide Inc.
- 25. “Who is My Stakeholder?” 25 © MontGuide Inc.
- 26. Practical Tips • Acknowledge their concerns • Have an Open Mind • Leave Titles at the door • Build Trust • Notify In Advance • Look for considerable Options • Identify Back-Ups • Compromise formality of the communication 26 © MontGuide Inc.
- 27. 27 You Told Us we were going to hear about How Bees Do It ? © MontGuide Inc.
- 28. Mine Detecting Bees (MDB) • Bees pollinate about $14 billion worth of crops & seeds in the US each year. • Defense Advanced Research Laboratory (DARPA) has been studying honeybees since 1999 along with Sandia Corporation, a Lockheed Martin Company (United States Department of Energy project) • Able to detect odours from 4.5 kilometres away • Takes only days to train 28 © MontGuide Inc.
- 29. 29 Bees Can Do It! Bees work more effectively by assessing nectar content in all the flowers … … sooner than later! Bees Project Managers Flowers Stakeholders © MontGuide Inc.
- 30. 30 Can You ? © MontGuide Inc.
- 31. In Closing … 31 Do you have an improved understanding of BETTER Stakeholder Analysis ? … do YOU have a better understanding of Honey Bees? © MontGuide Inc.