This document analyzes data and trends from office holiday parties that include bowling. Some key findings are: - Activities like trash talking, pizza, and selfies made up a significant portion of employee behaviors observed at these parties. - Research shows that simply putting on bowling shoes makes people 40x more likely to smile and 50x more likely to moonwalk. - The "ballin' sweet spot" between good food and good drinks creates the ideal environment for the ultimate holiday party. - 99% of employees surveyed said they would prefer a bowling party at Brunswick over other options.

1. BIG DATA BOWLINGHARD FACTS BEHIND THE
ULTIMATE OFFICE HOLIDAY PARTY
2015 TREND ANALYSIS

2. 27%14%
31%
8%
11%
9%
FIST PUMPING
TRASH TALK
PIZZA
IMPROMPTU TOASTS
SELFIES
UNCLASSIFIABLE
No matter how you slice it, bowling at
Brunswick’s is always a win win.
THE NUMBERS DON’T LIE

3. RESEARCH INDICATES SIMPLYPUTTING ON
APAIR OF BOWLING SHOES MAKESYOU
40TIMES MORE LIKELYTO SMILE &
50TIMES MORE LIKELYTO MOONWALK.
NO BRAINER #274

4. GOOD
BREW
GOOD
EATS
Bowling exists exclusively in this zone
Studies suggest that the ultimate holiday party
lies somewhere between good and good.
BALLIN’ SWEET SPOT

5. OF WORKERS RESPONDED
“DUH”WHENASKED IF
THEY’D PREFER BOWLING
AT BRUNSWICK’STO OTHER
HOLIDAYPARTIES.
99%
NO BRAINER #17

6. TIME INTO THE EVENT
#OFPEOPLE
LOOSENED
PERFECT
DOUBLE
WINDSOR
REPURPOSED
AS HEADBAND
Qualitative testing proves that alternative
tie uses tend to develop as the night goes
on. However, many of those uses have been
deemed inappropriate for this slide and/or
have yet to be verified.
TIE CHART

7. 4 5LEAD TO THE DEVELOPMENT OF
BETWEEN
MANAGERS
AND STAFF
A SECRET
HANDSHAKE
bowling
games
out of
Secret handshakes have been shown to lead
to raises, promotions, and even the elusive
corner office.

8. TIME IN LASER TAG
FREQUENCY
SHENANIGANS
TOMFOOLERY
Shenanigans and Tomfoolery jump tenfold
as laser tag play increases. This trend is
likely to continue in 2016.
OBSERVED LASER TAG BEHAVIOR

9. IMPRESSIVE UPGRADED DESIGN
AWARD-WINNING CUISINE
FULL-SERVICE EVENT PLANNING
CAPITAL INVESTMENT
+
MILLIONS UPON MILLIONS OF FUN

10. BRUNSWICKS.COM/HOLIDAY
BOOK YOUR EVENT TODAY!