This case study discusses the benefits of bagels and why Bruegger's Bagels focuses on quality. Bruegger's ensures quality at every stage from suppliers to ingredients to monitoring output at each step. Deformed bagels are removed but not wasted. Employees are carefully chosen and trained, and minimal inventories ensure a high degree of freshness. The processing involves mixing dough ingredients with flavorings, shaping individual bagels, refrigerated transport, boiling the bagels in water and malt, and baking them for about 15 minutes.