2. Udaipur,
Consumer base of over 14 Among top 20 cities in India Market intensity index is Consumers have The mall is enroute to some
lakh waiting to be tapped in terms of retail penetration equivalent to Surat, Jaipur, grand incomes, rising of the most important
into into non metro markets Jabalpur and Bhopal aspirations but a scarcity sightseeing and pilgrimage
City of
of retail avenues spots such as Srinathji
The city has highest per One of the top 6 matured Employment per thousand
Temple in Nathdwara,
capita car population in the Indian retail markets is higher than Bhopal, Goa, Round the year shopping,
Eklingji, Kumbalgarh,
Lakes
country Indore, Kochi and ranks both by domestic as well
Residential affordability Rajsamand and Dilwara
15th on Market Potential as foreign tourists
The per capita income is matrix affluence of 40% Temples in Ranakpur and
Index
US$1,583 (percentage of households Mount Abu
in SEC A and SEC B) is
equivalent to Indore, a
proven retail success story
2 3
3. Harbin
CapitaMalls Asia Huhhot
Hokkaido
footprint CHINA
Beijing
Tianjin Dalian
JAPAN Jalandhar
Zibo Weifang
Anyang
Xi’an Rizhao Kobe Tokyo
XinXiang
Yangzhou Osaka
Mianyang Zhengzhou Kunzhan
Deyang Wuhan
Jalandhar Shanghai
Chengdu Wuhu
Yiyang Hangzhou
Chongqing Nanchang
Yibin Changsha
Udaipur
Quanzhou
INDIA Zhaoqing
Foshan Zhangzhou
Dongguan
Udaipur
Nagapur Zhanjiang Maoming
Hyderabad Nagpur
Mangalore Bangalore
Mysore
Kochi Hyderabad
Penang
MALAYSIA
Kuala Lumpur
CapitaMalls Asia - AIPL Projects
SINGAPORE Mangalore Bangalore
- Jalandhar Nagpur
-
- Udaipur
About A subsidiary of CapitaLand,
CapitaMalls Asia has
Malaysia, Japan and India,
with a total property value
CapitaMalls Mysore
CapitaMalls Asia - Prestige Projects
- Bangalore, Graphite
CapitaMalls Asia in
- Bangalore, Whitefield
an integrated shopping of approximately S$20.4 Kochi - Hyderabad - Kochi
mall business model billion and a total GFA of - Mangalore - Mysore
Asia India
encompassing retail approximately 67.9 million sq.
real estate investment, ft.
development, mall operations, For more information, visit our
asset management and fund website:
management capabilities. www.capitamallsasia.com
The Celebration Mall, Udaipur In India, CapitaMalls Asia,
It has interests in and
is a joint development through two strategic
manages a pan-Asian
between CapitaMalls Asia partnerships with Advance
portfolio of 87 retail properties
and Advance India Projects India Projects Limited and
across 48 cities in the five
Limited The Prestige Group, invests,
countries of Singapore, China,
develops and manages
9 retail properties in 8
UNIQUE INTEGRATED SHOPPING MALL BUSINESS MODEL cities Pan-India. Total GFA
is 7.2million square feet
Retail Real Estate Management Retail Real Estate Capital Management
and total property value is
S$469.4 million.
Mall
Property Strategic Design & Strategic Fund
Management Asset
Management Marketing Development Planning & Structuring &
& Operational Management CapitaMalls Asia’s first mall with The Prestige Group, Forum Value Mall opened in
Management Investment Management
Leasing
June 2009 in Bangalore.
4 5
4. About
ADVANCING INDIA,
ONE LANDMARK AFTER
ANOTHER
Advance One of India’s premier real
estate companies, the
India most reliable testimony of
Advanced India Projects
Projects
Limited’s work is reflected in
the company’s work itself;
and in the faith of its clients
over the last 19 years.
Advance India Projects
Limited has delivered
benchmark buildings for
more than 55 of its corporate
clients with a total built-
up area of more than 2
million sq. ft. The advent
Advance India Projects
into retail started with The
Limited has been associated
Celebration Mall, Amritsar
with
and the company has plans
to expand its retail footprint Creation of commercial
across the country. benchmarks in the national
capital region with its 35
landmark buildings
Our corporate associates in
India: Rolls Royce, Bentley,
DHL, Siemens, RICOH and
many more
Our Retail associates in
India: Wal-Mart, Cinepolis,
Marks & Spencer,
McDonalds, Wills Lifestyle
6 7
5. The
First Iconic
Heritage
Mall in India
Designed by the famed The Celebration Mall, Less than a kilometre
architectural team that Udaipur is shaping up away from the road that
designed the landmark to be the most vibrant leads to other tourist
Oberoi Udaivilas - Parul shopping haven in Udaipur, attractions such as Mount
Zaveri and Nimesh Patel spreading over 388,031 sq Abu, the hill station of
The Celebration Mall, ft Rajasthan and Ranakpur,
Udaipur is the first iconic Built in ethnic architectural the city that has world
heritage mall in India. Jointly style, the mall is a unique famous Jain temples
managed by CapitaMalls blend of ethnicity on the
Asia and Advance India outside with modern
Projects Limited conveniences inside
The mall combines the Spacious atrium spanning
international expertise across all floors provides
of CapitaMalls Asia with excellent sight-lines and
the local knowledge of visibility of all shop fronts
Advance India Projects The mall is also centrally
Limited air-conditioned for
As Udaipur’s retail sector is shopping comfort
set to grow phenomenally, The Celebration Mall,
there’s no better time Udaipur is enroute to the
for retailers to capture Golden Quadrilateral,
Udaipur’s domestic connecting Delhi, Mumbai,
shoppers and tourists Kolkata and Chennai.
Drawing huge tourists both
domestic and foreign as
well as pilgrims. Some of
these places are, Eklingji,
Srinathji, Kumbalgarh,
Jaisamand; the largest
man made lake in Asia
8 9
6. Positioning Target
The first mall in Udaipur, Audience
offering a comfortable,
world class shopping
and lifestyle experience Families
A destination to Local youth and
Celebrate Life (Shop, Eat outstation student
and Enjoy) community from more
than 5 universities, 45
A unique centre for the colleges and 150
Udaipur community to schools
meet and connect
Affluent trading and
business communities
looking for avenues to
spend
Working professionals -
both local and outstation
Well-travelled domestic
and international tourists
10 11
7. Trade Location
Mix trategically located on
S
Gaurav Path
The Celebration Mall, km from the
3
Udaipur has been divided Fatehsagar Lake
into dedicated zones .5 km away from the
2
for different product Sukhadia Circle
categories to ensure a km from Lake Palace
8
comfortable, world class 0km from Airport
2
shopping experience for
the shopper. At the same
time, impulse shopping Special care has been taken
has been kept in mind to ensure that retailers get
with strategic retailer optimal exposure by having
placement throughout movie goers and diners
the mall to help promote channeled back into the mall.
circulation. The dedicated zones in The
Celebration Mall, Udaipur are:
There are F&B outlets Entertainment
on all floors to provide Food & Beverage
shoppers enough rest Hypermart
between shopping.
Beauty & cosmetics
Fashion & accessories
Home/Family & kids
Digital & Electronics
Services & Lifestyle
Haat
12 13
13. General Facilities Fire Protection Services
High-end Audio System for the entire mall Automatic Fire Sprinkler System protecting
LCD screens at prominent locations entire building
Technical ATM facilities Smoke Detector System at all electrical plant
rooms and shafts
20 escalators (2 core with 10 escalators
Specifications each) Hose reels, manual break glass call points,
portable fire extinguishers and fire alarms,
Service yards, loading & unloading bays with strategically located on each floor near the
Service Elevator fire escape staircases
Dedicated 24 hours water supply (treated
Shopping Mall with seven and filtered)
levels of retail space, two Security System
MATV in all units except Kiosks and Haat
basement levels of car park Close circuit television on each floor and the
and two wheelers parking external area
bays Lifts Security guards on 24-hour patrol
Location - Bhuwana 4 passenger lifts and 2 service lifts Metal detectors at basement lobbies and the
(opposite Devendra Dham) three main entrances of the mall
Equipped with interactive control and security
Super Built Up Area - settings managed and controlled from the
388,031 sq ft Fire Control Room
(excluding car park) Electrical Facilities
100% standby generator
Parking Lots (Basement 1 & 100% power backup
2) - 300 lots Wi-fi enabled
Public Address System
Computerized parking BMS for optimizing energy usage/stable
management system with To broadcast emergency messages power supply
24 hour monitoring throughout the building including the car park
Energy efficient lighting systems
Total of 144 retail and food
and beverage outlets Air-Conditioning
Green Features
Central chilled water air-conditioning system
Sewer Treatment Plant
Air-Handling Unit/Fan Coil Units on each floor
Water Treatment Plant
Borewell water complete with city main
incoming acting as standby
Ductless Mechanical Ventilation System at
the basement car park
Variable speed drive for secondary chilled
water system
24 25
