This document discusses how businesses can truly connect with customers by focusing on conversation management, building trust and respect, going beyond traditional marketing approaches, and showing unconditional love and care for customers. The key is to listen to customers, participate authentically in social media, develop individual relationships, solve problems differently, and surprise customers with honesty, passion and helpfulness in order to create customer enthusiasm and loyalty.

1. Bring Back That
Loving Feeling.
How to truly connect to your
customers.

2. Bring Back That
Loving Feeling.
How to truly connect to your
customers.

3. Product
Place
Price
Promotion
?

8. “Waar zijn marketeers
heel goed in?
In het overladen van hun
beste klanten met mailings.”
Geert Verstraeten & Wouter Buckinx
(Python Predictions)
Source: InDirect, april 2010

13. “Eerst luisteren
naar de klant”
Steven Van Belleghem (Insites)
over social media
Bron: Tijdschrift voor Marketing, mei 2010

14. Conversa6on
management
Start
watching
and
listening
to
your
customers
Allow
par6cipa6on
in
social
media
Create
a
pla8orm
for
conversa6on
(and
create
connec6on)
Par6cipate
in
a
natural
way

15. “You can’t force a customer
to buy into your brand - you
have to first earn their
respect, build their trust,
and then develop a
relationship with them as
individuals.”
Kevin Roberts, CEO Saatchi & Saatchi
Source: ‘Lovemarks - the future beyond brands’

16. “Als het bedrijf respect en
waardering toont, dan
helpt dat de klant zich goed te
voelen en die ervaring leidt tot
loyaliteit.”
Dan Hill, grondlegger Sensory Logic
Source: ‘Tijdschrift voor Marketing’, maart 2010

17. It
is
not
just
about
having
...
...
the
right
products
&
services
...
the
right
distribu6on
channels
...
the
right
price
...
the
right
media
...
the
right
customer
data

18. Create
customer
enthusiasm!
Customers
love
to
be
surprised.
Be
unexpected.
Customers
love
authen6city.
Be
trustworthy
and
passionate.
Customers
love
their
problems
to
be
solved.
Be
helpful
and
be
different
by
being
beFer.
Customers
love
transparancy.
Be
honest.
Source:
‘De
Superpromoter.
Over
de
kracht
van
enthousiasme.’

20. Unconditional love
- for your product, place, price,
promotion and customers -
will get you into the
heart of your
customer.

21. Love thy customer
as you love thyself!
Frans Reichardt
frans@fransreichardt.nl
linkedin.com/in/fransreichardt
twitter.com/fransreichardt