The document discusses the essentials of blogging, highlighting key aspects such as content type, personal views, and technical considerations. It outlines a plan for effective blogging, including goals, measurement, and partnerships. The content covers various formats like vlogs and podcasts as well as strategies for content marketing and SEO.

1. Comms Rewired: Brilliant Blogs
2 October 2014

2. Blog
Blogger

4. Let’s get onto
the plateau
of productivity!

5. What is a blog?

6. • Written content
• Personal view/opinion
• A format/tags
• Wordpress

7. My starter
for 10…

8. PLAN
• Why?
• How will you measure?
• Who?
• Converting content
MARKET
• SEO
• RSS
• Social
• Blogger outreach
and partnerships
DO
• Content planning
• Platforms/Technical
• Content types
• Vlogs / Podcasts

9. Thank you
Phillip Lockwood-Holmes
phillip@whitespacers.com

10. Thank you
Phillip Lockwood-Holmes
phillip@whitespacers.com