brightup is connected hardware that allows you to automate, personalize and remote control your lights at home. brightup is the most intuitive smart lighting solution. This new product was developed in Germany by the tech-startup brightup GmbH.

1. Bright Solutions for Life

2. What is brightup?
Fullscreen Picture
>> brightup is a
light automation solution
that makes everyday lights at
home amazing <<

3. Welcome Home
TV Mode
Safety First
Never enter a dark home again,
let your lights welcome you.
Lights dim down when you switch on
the TV, home cinema for everyone.
Random lighting when you’re gone,
to protect what is dear to you.

4. zero installation
(1)
Connect the central
unit to the router
It connects your lamps to
the Internet and manages
your light scenarios.
(2) Plug in your lamps
The plugs add existing
lamps to the system.
(3)
Download the app
No setup! Instantly switch
and dim your lights.

5. usp > product features
Context-aware
Automation
Zero Installation
Effort
Measure &
Save Energy
the unique
combination
Share Control
with Friends & Family
Remote Access
Secure & Reliable

6. system overview

7. user interface

8. differentiation
Plug & Play
Platforms
Custom
More than just remote control,
brightup offers context-aware
automation.
brightup is the perfect combination
of hardware and software with a
consistent user interface.
brightup is home automation for
everyone. No expert help needed,
neither big investments.

9. vision
>> Besides providing certain benefits,
smart home solutions need to require
no effort in installation, setup and use.
Based on this belief, brightup will develop into the
number one choice for home automation. <<

10. timeline
October
August
September
July
2012
2013
Seed
financing
January
October
February
2014
1st Software
prototype
Proof of
concept
Today
2015
1st Hardware
prototype
Founding
brightup GmbH
Product
launch
Final
prototype
Crowdfunding
campaign
2016
Home automation
framework
Extending system
(heating, locking, ...)
What we did
What we will do
With the seed investment we developed working
prototypes in software and hardware, built up a great
team and a solid brand positioning strategy.
In order to get a proof of market, we will launch an Indiegogo
campaign in the middle of February, further develop the
product and ship the first products by October.

11. brightup meets Indiegogo
The Team
Indiegogo Campaign
Overview
Funding Goal:
Start Date:
Duration:
Min. # of Backers:
Sebastian (CTO): Home Automation Research and Development
Ana (CMO): CSR and Customer Relationship program leader
Kiran (COO): Supply Chain and Operations Management experience
at Airbus GmbH
Max (CEO): Team Leadership and Business Development experience
at Körber AG
(l.t.r.) All members are both MBA and Engineering Graduates
€ 130.000
14. February 2014
45 days
600
Perks
Central Unit + 1 plug
€ 189
Central Unit + 3 plugs
€ 229
Central Unit + 5 plugs
€ 269
+ Early Bird Bundles

12. meets
http://get.brightup.de
February 14th – March 31st 2014

13. Share the light!
brightup GmbH
Kasernenstr. 12, 21073 Hamburg
+49 (0) 40 65917159
hello@brightup.de
www.brightup.de