BrightEdge Share13 presentation by Dave Lloyd at Adobe on Global & Mobile SEO strategy covering 4 topics: markets to pursue, unique value, resources & capabilities, and sustaining competitive advantage.
Three strong business reasons why you should engage on LinkedIn
Three things you should really give a few minutes attention to
Three ideas from me to you
Court Bovee discusses the most important features you should be teaching about LinkedIn, the world's largest professional social site with 80 million members. Be sure to download the script that accompanies this presentation: http://www.slideshare.net/Bovee/script-for-teaching-linkedin
Top 25 LinkedIn Sales & Marketing Resources For Small BusinessesFit Small Business
LinkedIn is the number 1 networking, sales, and marketing tool for many small business owners. Here are the top 25 resources to take you from Zero, to LinkedIn sales and marketing Hero.
Site Search Best Practices – Pubcon 2017 Las VegasDave Lloyd
The document provides best practices for improving site search, including creating a search box that invites visitors to search, assisting visitors using linguistic prediction, filtering results to understand intent, and delivering relevant results aligned with business goals. It outlines strategies like auto-complete, synonym support, dynamic refinement, and prioritizing certain results. Examples from Amazon, Lego and others demonstrate implementing these tactics. The presentation aims to optimize the search journey and increase traffic to relevant content.
Three strong business reasons why you should engage on LinkedIn
Three things you should really give a few minutes attention to
Three ideas from me to you
Court Bovee discusses the most important features you should be teaching about LinkedIn, the world's largest professional social site with 80 million members. Be sure to download the script that accompanies this presentation: http://www.slideshare.net/Bovee/script-for-teaching-linkedin
Top 25 LinkedIn Sales & Marketing Resources For Small BusinessesFit Small Business
LinkedIn is the number 1 networking, sales, and marketing tool for many small business owners. Here are the top 25 resources to take you from Zero, to LinkedIn sales and marketing Hero.
Site Search Best Practices – Pubcon 2017 Las VegasDave Lloyd
The document provides best practices for improving site search, including creating a search box that invites visitors to search, assisting visitors using linguistic prediction, filtering results to understand intent, and delivering relevant results aligned with business goals. It outlines strategies like auto-complete, synonym support, dynamic refinement, and prioritizing certain results. Examples from Amazon, Lego and others demonstrate implementing these tactics. The presentation aims to optimize the search journey and increase traffic to relevant content.
Self-directed Career Growth - BrightEdge Share16 presentationDave Lloyd
BrightEdge Share 16 presentation to digital and SEO marketers on creativity, leadership, career growth, data-driven marketing, personal branding, and skills development. Also included information on organizational alignment, marketing funnels, creative & visual storytelling, and emotional intelligence.
BrightEdge webinar on winning with SearchDave Lloyd
Webinar with BrightEdge team on winning with Search - the Adobe Acrobat SEO story from 2011 to 2015.
Converting more customers online through a 5-step methodology of Strategy and Organize, Identify Demand, Scout Competition, Optimize Content, and Measure Impact
Pubcon 2015 – Mobile and App Store Optimization – Dave LloydDave Lloyd
Dave Lloyd has over 15 years of experience in search and digital marketing. He discussed strategies for optimizing mobile apps across various app stores and platforms. True optimization requires more than just app optimization and includes developing a clear brand strategy, ensuring high app quality, and focusing on key performance indicators to measure results. Key factors that influence app ranking include keywords, ratings, reviews, and download metrics.
BrightEdge Share15 - Mobile Marketing and App Store Optimization - Dave Lloyd...Dave Lloyd
Session from BrightEdge Share in San Francisco
2015 is the year of the mobile opportunity. With over 1.5 billion mobile internet users worldwide and roughly 80% of internet users owning a smartphone, there has never been a better time to optimize your sites for mobile; according to emarketer, Global mobile ad spend will climb to $100 billion in 2016. Mobile apps are on the rise and App store optimization is on the rise.
In this session, learn how optimizing for mobile device types positively impacts conversions and revenue.
Session topics include:
• The new mobile-friendly approach – techniques to master
• How to measure mobile success
• Understanding your brand’s mobile share of voice in market
• Mobile and App Store optimization
• Accurate reporting and measurement of mobile performance
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Mobile App Strategy and App Store Optimization (ASO) – Dave Lloyd and Mark Simon, Adobe – MMSS June 2015
The next phase of your mobile app strategy requires strategic alignment, best practices, and better collaboration. Learn how to strategize, work together, and deliver app store optimization (ASO) results and beat your competitors.
Ad:tech 2015 – Dave Lloyd – Adobe – Launch Strategies of Search and Social TeamsDave Lloyd
Presented at Ad:tech San Francisco in May 2015 by Dave Lloyd of Adobe.
Effective launches include: Test out new social platforms, technologies, and more frequent collaboration between teams. Social Media and Search Centers of Excellence drive operations, metrics, and innovations. Analytics, based on social listening, enables data-driven decisions throughout the customer journey. Focus on a few key stories and share those consistently across all channels.
Adobe Summit 2015 - Successful Enterprise SEO session - Dave Lloyd #adobesummitDave Lloyd
During this Adobe Summit 2015 Digital Experience Management session on “Winning with SEO: Optimizing Content for Search throughout the Customer Lifecycle”, we shared tips and tricks on how to meet customer needs and drive better SEO results through collaboration. Takeaways include how to map your content strategy to customer needs, deliver best practices consistently, and collaborate effectively with colleagues. Tips and tricks covered include how to analyze your site to determine optimization opportunities, use Adobe Experience Manager to improve SEO, integrate Adobe Experience Manager and the search-driven merchandising features of Adobe Target, how best to use SEO to drive your bottom-line results and take advantage of the latest SEO trends, and how best to execute on an SEO project plan while creating compelling content. Session geared to roles including digital marketer, web strategist, analyst, business manager, or content marketer with any experience in Adobe Experience Manager content authoring.
PRNews Google Conference 2015 (SEO & PR alignment) - Dave LloydDave Lloyd
This document summarizes a presentation about using search engine optimization (SEO) to improve brand reach and performance. The presentation covers exploring SEO factors like content, keywords, links and meta tags; performing an SEO audit; analyzing Adobe.com's SEO performance; optimizing content for search; and collaborating between teams to deliver results. The goal is to help organizations maximize their most cost-effective digital marketing channel through a strategic, integrated and comprehensive SEO approach.
Adobe Experience Manager (AEM) - Multilingual SIG on SEO - Dave LloydDave Lloyd
Global Search Optimization & Content Marketing at Adobe Experience Manager Globalization Summit
How to develop a multilingual content & search optimization plan. 1. Focus on customer satisfaction by aligning to the customer journey to develop digital shelf space. 2. Develop best practices related to the SEO algorithm and ranking mix, website signals, and use of content management systems 3. Align SEO & Localization teams on an operational process involving vendors, tools, a review & localization workflow. 4. Be data driven by focusing on key results for both brand & non-brand keyword optimization.
In house SEO Strategy - BrightEdge Share 14 - Dave Lloyd, AdobeDave Lloyd
In House Search Marketing & SEO presentation at BrightEdge Share 14. Focus is on maximizing SEO through strategic, integrated, and comprehensive strategies. Case study focused on Adobe TV updates related to content, conversion, keyword expansion, internal linking, URL migration, and keyword ranking & visits growth.
Global Search Marketing - BrightEdge Share 14 - Dave Lloyd - AdobeDave Lloyd
How Search, Content, and Localization teams can perform together best. What does it mean to align to the customer journey. How to develop a content optimization plan. Develop SEO localization workflow. Case studies from localization & content optimization.
Pubcon 2014 presentation on Hummingbird and Entity Search. Focus is on what's changed, what hasn't, the importance of semantic search practices, and a practical example from our website on how we've optimized How To content to focus on relevance and user experience.
In House SEO & Leadership - Dave Lloyd, Adobe - Pubcon 2014Dave Lloyd
Pubcon 2014 slides by Dave Lloyd of Adobe on how to take your Enterprise SEO performance to the next level through a strategic, integrated, and comprehensive approach. Deck focuses on 5 concepts and related case studies.
The document discusses search engine optimization and inbound content marketing. It provides an overview of Adobe's SEO practices for its website and case studies from Intel, Activision and Fox. It also discusses best practices for SEO like identifying keywords, optimizing content, linking strategies and collaborating with SEO teams. The document concludes by emphasizing the importance of a data-driven, customer-focused and process-oriented approach to improving SEO performance.
Integration of Search & Social Strategies. Dave Lloyd @ Adobe. Search Engin...Dave Lloyd
This document discusses developing an integrated search and social strategy for Adobe. It outlines Adobe's approach to measurement and reporting on key performance indicators for social media and search marketing. This includes executive dashboards, stakeholder reports, and practitioner tools. The presentation also provides recommendations on organizing social media efforts through a coordinated hub-and-spoke model and establishing a social media center of excellence.
Global Search, Social, and Analytics StrategiesDave Lloyd
The document provides guidance on developing an integrated search and social media strategy. It recommends taking a strategic, integrated, and comprehensive approach that is customer-focused, data-driven, and involves stakeholders across planning and execution. Checklists are included to optimize content, keywords, links, and engagement across blogs, Facebook, Twitter, Google+, and other channels to drive search engine rankings and business goals.
Aligning your Web Content Strategy with SEO channel - Adobe Summit 2013 - Dav...Dave Lloyd
The document discusses aligning an organization's web experience program with its largest marketing channel, which is organic search. It provides an overview of Adobe's search vision and the role of organic search marketers in being customer-focused and data-driven. It also offers tips on maximizing SEO efforts through strategic, integrated, and comprehensive approaches.
Agile Marketing for SEO - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Slides from SMX West presentation. Covers in-house SEO, project management, Agile methodology, maturity model for Agile adoption, and how to execute on Agile internally. Follow me at @davelloyd1
Technical SEO Metrics - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Technical SEO Metrics presentation from SMX. Includes info on various tools, dashboards, data analysis, technical fixes, browser plug-ins, and how to execute on findings within your organization.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Self-directed Career Growth - BrightEdge Share16 presentationDave Lloyd
BrightEdge Share 16 presentation to digital and SEO marketers on creativity, leadership, career growth, data-driven marketing, personal branding, and skills development. Also included information on organizational alignment, marketing funnels, creative & visual storytelling, and emotional intelligence.
BrightEdge webinar on winning with SearchDave Lloyd
Webinar with BrightEdge team on winning with Search - the Adobe Acrobat SEO story from 2011 to 2015.
Converting more customers online through a 5-step methodology of Strategy and Organize, Identify Demand, Scout Competition, Optimize Content, and Measure Impact
Pubcon 2015 – Mobile and App Store Optimization – Dave LloydDave Lloyd
Dave Lloyd has over 15 years of experience in search and digital marketing. He discussed strategies for optimizing mobile apps across various app stores and platforms. True optimization requires more than just app optimization and includes developing a clear brand strategy, ensuring high app quality, and focusing on key performance indicators to measure results. Key factors that influence app ranking include keywords, ratings, reviews, and download metrics.
BrightEdge Share15 - Mobile Marketing and App Store Optimization - Dave Lloyd...Dave Lloyd
Session from BrightEdge Share in San Francisco
2015 is the year of the mobile opportunity. With over 1.5 billion mobile internet users worldwide and roughly 80% of internet users owning a smartphone, there has never been a better time to optimize your sites for mobile; according to emarketer, Global mobile ad spend will climb to $100 billion in 2016. Mobile apps are on the rise and App store optimization is on the rise.
In this session, learn how optimizing for mobile device types positively impacts conversions and revenue.
Session topics include:
• The new mobile-friendly approach – techniques to master
• How to measure mobile success
• Understanding your brand’s mobile share of voice in market
• Mobile and App Store optimization
• Accurate reporting and measurement of mobile performance
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Mobile App Strategy and App Store Optimization (ASO) – Dave Lloyd and Mark Simon, Adobe – MMSS June 2015
The next phase of your mobile app strategy requires strategic alignment, best practices, and better collaboration. Learn how to strategize, work together, and deliver app store optimization (ASO) results and beat your competitors.
Ad:tech 2015 – Dave Lloyd – Adobe – Launch Strategies of Search and Social TeamsDave Lloyd
Presented at Ad:tech San Francisco in May 2015 by Dave Lloyd of Adobe.
Effective launches include: Test out new social platforms, technologies, and more frequent collaboration between teams. Social Media and Search Centers of Excellence drive operations, metrics, and innovations. Analytics, based on social listening, enables data-driven decisions throughout the customer journey. Focus on a few key stories and share those consistently across all channels.
Adobe Summit 2015 - Successful Enterprise SEO session - Dave Lloyd #adobesummitDave Lloyd
During this Adobe Summit 2015 Digital Experience Management session on “Winning with SEO: Optimizing Content for Search throughout the Customer Lifecycle”, we shared tips and tricks on how to meet customer needs and drive better SEO results through collaboration. Takeaways include how to map your content strategy to customer needs, deliver best practices consistently, and collaborate effectively with colleagues. Tips and tricks covered include how to analyze your site to determine optimization opportunities, use Adobe Experience Manager to improve SEO, integrate Adobe Experience Manager and the search-driven merchandising features of Adobe Target, how best to use SEO to drive your bottom-line results and take advantage of the latest SEO trends, and how best to execute on an SEO project plan while creating compelling content. Session geared to roles including digital marketer, web strategist, analyst, business manager, or content marketer with any experience in Adobe Experience Manager content authoring.
PRNews Google Conference 2015 (SEO & PR alignment) - Dave LloydDave Lloyd
This document summarizes a presentation about using search engine optimization (SEO) to improve brand reach and performance. The presentation covers exploring SEO factors like content, keywords, links and meta tags; performing an SEO audit; analyzing Adobe.com's SEO performance; optimizing content for search; and collaborating between teams to deliver results. The goal is to help organizations maximize their most cost-effective digital marketing channel through a strategic, integrated and comprehensive SEO approach.
Adobe Experience Manager (AEM) - Multilingual SIG on SEO - Dave LloydDave Lloyd
Global Search Optimization & Content Marketing at Adobe Experience Manager Globalization Summit
How to develop a multilingual content & search optimization plan. 1. Focus on customer satisfaction by aligning to the customer journey to develop digital shelf space. 2. Develop best practices related to the SEO algorithm and ranking mix, website signals, and use of content management systems 3. Align SEO & Localization teams on an operational process involving vendors, tools, a review & localization workflow. 4. Be data driven by focusing on key results for both brand & non-brand keyword optimization.
In house SEO Strategy - BrightEdge Share 14 - Dave Lloyd, AdobeDave Lloyd
In House Search Marketing & SEO presentation at BrightEdge Share 14. Focus is on maximizing SEO through strategic, integrated, and comprehensive strategies. Case study focused on Adobe TV updates related to content, conversion, keyword expansion, internal linking, URL migration, and keyword ranking & visits growth.
Global Search Marketing - BrightEdge Share 14 - Dave Lloyd - AdobeDave Lloyd
How Search, Content, and Localization teams can perform together best. What does it mean to align to the customer journey. How to develop a content optimization plan. Develop SEO localization workflow. Case studies from localization & content optimization.
Pubcon 2014 presentation on Hummingbird and Entity Search. Focus is on what's changed, what hasn't, the importance of semantic search practices, and a practical example from our website on how we've optimized How To content to focus on relevance and user experience.
In House SEO & Leadership - Dave Lloyd, Adobe - Pubcon 2014Dave Lloyd
Pubcon 2014 slides by Dave Lloyd of Adobe on how to take your Enterprise SEO performance to the next level through a strategic, integrated, and comprehensive approach. Deck focuses on 5 concepts and related case studies.
The document discusses search engine optimization and inbound content marketing. It provides an overview of Adobe's SEO practices for its website and case studies from Intel, Activision and Fox. It also discusses best practices for SEO like identifying keywords, optimizing content, linking strategies and collaborating with SEO teams. The document concludes by emphasizing the importance of a data-driven, customer-focused and process-oriented approach to improving SEO performance.
Integration of Search & Social Strategies. Dave Lloyd @ Adobe. Search Engin...Dave Lloyd
This document discusses developing an integrated search and social strategy for Adobe. It outlines Adobe's approach to measurement and reporting on key performance indicators for social media and search marketing. This includes executive dashboards, stakeholder reports, and practitioner tools. The presentation also provides recommendations on organizing social media efforts through a coordinated hub-and-spoke model and establishing a social media center of excellence.
Global Search, Social, and Analytics StrategiesDave Lloyd
The document provides guidance on developing an integrated search and social media strategy. It recommends taking a strategic, integrated, and comprehensive approach that is customer-focused, data-driven, and involves stakeholders across planning and execution. Checklists are included to optimize content, keywords, links, and engagement across blogs, Facebook, Twitter, Google+, and other channels to drive search engine rankings and business goals.
Aligning your Web Content Strategy with SEO channel - Adobe Summit 2013 - Dav...Dave Lloyd
The document discusses aligning an organization's web experience program with its largest marketing channel, which is organic search. It provides an overview of Adobe's search vision and the role of organic search marketers in being customer-focused and data-driven. It also offers tips on maximizing SEO efforts through strategic, integrated, and comprehensive approaches.
Agile Marketing for SEO - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Slides from SMX West presentation. Covers in-house SEO, project management, Agile methodology, maturity model for Agile adoption, and how to execute on Agile internally. Follow me at @davelloyd1
Technical SEO Metrics - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Technical SEO Metrics presentation from SMX. Includes info on various tools, dashboards, data analysis, technical fixes, browser plug-ins, and how to execute on findings within your organization.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
2. Dave Lloyd
Senior Manager, Global Search Marketing
Global team delivering Organic & Site Search
strategies for all Adobe products
Team Charter
• Deliver industry best practices
• Drive KPI-focused results
• Showcase Marketing Cloud products
12 years in Search, 15 years in Digital
@davelloyd1
4. “Business has only two basic
functions: marketing and
innovation.” – Peter Drucker
5. 1.What markets to pursue
2.What is your unique value
3.What resources & capabilities to develop
4.How to sustain competitive advantage
= Maximize ROI & value through strategic alignment
& influence
*Innovator’s DNA by Jeff Dyer, Hal Gregersen, & Clayton Christensen
Agenda - Strategic Framework
6. 1.Markets to Pursue
2.What is your unique value
3.What resources & capabilities to develop
4.How to sustain competitive advantage
Key Question: Why do visitors (mobile & global)
come to your site? What task are they trying to
accomplish?
8. Paid
32 Programs - 31 countries
1.6M KWs/700K active
14K ad copy rotations
1,113 LPs
Adobe Media Optimizer Platform
Automated-bid technology
Adobe Target testing
Adobe Search Team Scope
Organic
30+ Domains, Subdomains, &
Microsites
15K Top Priority KWs & URLs
25% of traffic to Adobe.com –
35% of revenue
SEO Tools implementation
Worldwide Coverage
20 countries direct, 70 indirect
through best practices
Site
1.8M pages
~10M KWs
11 major sites
Use Adobe
Search&Promote
product
• 3 pillars of Search are aligned & on same team
• Adobe Digital Marketing Suite (alpha-testing partner)
• 74% of Adobe’s Marketing Spend is on Digital
9. What does your data say?
What are your easiest-to-measure Key Performance Indicators?
What has most impact on your business?
Where do you have resources to act?
In data analysis, 90% of the analysis takes 90% of the time. The last
10% takes the other 90% of the time.
You need a content-rich website responsive to customer needs,
regardless of where or how people get there.
Deciding on Markets
10. Big Data isn’t about
having more data.
It’s about getting to
the data that matters,
identifying patterns &
anomalies, and then
executing.
11. 1.What markets to pursue
2.Unique Value
3.What resources & capabilities to develop
4.How to sustain competitive advantage
Key Question: What is the Unfair Advantage your
team can uniquely drive?
12. Search Engagement Process
Sales & Marketing
Database
Metrics &
Reporting
Dashboards
using Adobe
Analytics and
Adobe Media
Optimizer
SEARCH DELIVERY VEHICLES
Ad Copy
Paid Organic Site
Promo
Copy
Strategy
Communication, KPIs, Objectives, Global, Segmenting
Buy NowDownload/TrialLead Generation
Keywords
Link
Building
Content
Landing
Pages
Engagement
Launches, Offers, Audience, Keywords, URLs
Search
Stakeholders
Demand
Marketing
Campaign
Marketing
Business Units
13. Optimize team to focus to SEO signals
SEO Algorithm Team Priorities
14. Website Signals to Consider
Global
• Site structure
• URL naming convention and ccTLDs
• Google Webmaster Tools setup
• Canonicalization & Duplication
• Href Alternate Language
• Unique Localization
Accessibility
• Site Architecture
• Frames site construction
• Session ID’s, Query parameters
• Cookie acceptance requirements
• Secure server setup
• Entry page requires verification
• Sitemaps
Content
• Duplicate content
• Meta elements
• Header tags
• In-line CSS
• Alt attributes
Mobile
• Redirects from desktop to wrong mobile URL
• Mobile Page Load Speed
• Mobile bot handling
• App download interstitials
Linking
• Information architecture & anchor text
• Internal cross linking
• External linking
Nav Elements
• Top & Footer navigation
• Side navigation
• Excessive links in navigation
Server delivery
• Redirect chains, Javascript redirects, and 302
vs 301 redirects
Robots directive
• Robots.txt file for blocking engines
• Robots meta tag usage
• Sitemap inclusion
Site Architecture
• Folder structure
• Internal linkage profile
• Link count per page
• Content taxonomy
Site Performance
• CDN requirements
• 404 errors
• Image file size optimization
• Static file delivery
• Source order
URL Structure
• Keyword usage
• Directory structure
• Limit URL parameters
• Session tracking in URL’s
• Domain strategy
HTML Code
• Source code order / structure
• Java script code
• Use of external files
16. 1.What markets to pursue
2.What is your unique value
3.Resources & Capabilities to
Develop
4.How to sustain competitive advantage
Key Question: How best to maximize
opportunities?
17. Which 2 are most important to you?
Difficult to maximize all 3, at same time
18. Center of Excellence + Key Metrics
18
Execs
User
Interface
Web
Strategy
/ Mobile
IT
Web
Production
Analytics
Global
Teams
(Loc)
Store
Teams
BU &
Content
Owners
Social
Paid
Search
&
Media
Product
Mktg
SEO
Team IT
Crawl rate, crawl errors, 404 trends, redirect
chains, log file analysis, malware alerts
Web Production
Minimize redirects, Crawl Errors, Page Load
Speed, Internal Link trends, Robots.txt errors,
not followed or unreachable, 302 redirects,
browser caching, using CSS sprites
Web Strategy, Editorial
Rank, HTML Suggestions, Bounce Rate,
Search Queries, Formulaic Metrics (AOV,
Order Rate)
Global
Country Web Ranking of key terms,
Localization benefit, Country growth trends,
Impact of Geo strategies, Canonical issues
Analytics
Segment governance, Agree on KPIs, SEO
Social
Correlation of Social activity with SEO KPIs
19. “Get the DNA of SEO aligned early & often.”
http://blogs.adobe.com/digitalmarketing/digital-marketing/search-engine-marketing/search-marketing-dna/
1. Comprehensive presentation on Search & SEO
Address beginner, intermediate, & advanced areas
Customize for stakeholders
2. Regularly updated best practices document (copy-pastable)
Ideally, train each new group you work with
30 minute formal session
5 minute ad-hoc when starting a new project
Regular Training is Critical
20. Integrate SEO best practices
regularly into entire content
authoring workflow
Search-informed Global Content Marketing
SEO not aligned
strategically, early, & often
in publishing process
Challenges Strategies
Minimal influence of key
global content assets
Content publishers don’t
know or execute SEO best
practices
Collaborate early on global
content priorities to best
leverage resources
Tight SEO team alignment,
training, and QA process with
all who touch content
21. Why Localization matters?
More than translation, important to consider culture and context
How do people search and what do they search for
22. 1. In-country keyword research
2. Each keyword mapped to preferred
landing page
3. Content localized using keywords
(content, video, images, links)
4. Reviewed by Editorial & SEO &
added to Sitemaps
5. Localized & optimized content goes
live
Localization Process
SEO
Keywords/PLPs
Content
localization
Search/Geo
review
Page Launch
23. BU Initiates Web
Project
• Project scope defined
Search, Editorial Localization
notified project has kicked off
NA Search Team
defines keywords
• SEO Keyword/Page
recommendations including
keywords, link names are
finalized. Spreadsheet with
terms handed off to IPM
Keywords localization
initiated
•Intl PM initiates localization
with approved marketing
localization vendors
SEO Localization Process
Vendors validate
keywords for demand
•Keywords are localized and
validated (using Google
AdWords tool) for in-country
search demand.
Vendors & GEOs
select Keywords
• Vendors and Geo’s review
/approve keywords based
on good search demand
and/or choose alternate
keyword(s) for terms with
low demand
Keywords sent to IPM’s/
Search Team for Final
Review
•Keywords are sent to Intl
PM and Search Team for
final review/approval
Keywords integrated
into Page Elements
•Web pages sync in Idiom
WS. Keywords integrated
into body copy by
Localization Vendor.
Global Web applies
full SEO Recs
•Full SEO Recommendations
implemented on pages (
keywords/title/metadata) by
INTL Web
SEO QA/Pages Go
Live
•Pages are QA’d by Search
team and INTL Web. SEO
Content live for Launch.
24. Paid Search Localization Process
SEM Team initiates
project with IPM
• Project scope
defined, budget and
languages
determined
SEM team prepares
files for Loc
• SEM Keyword/ad
copy /landing pages
created and
modified for loc
SEM team hands off
files to Loc
• Files handed off in a
template which
includes character
count
Keywords/ad
copy/ LPs
localized
• Vendors localize
Keywords /Ad
Copy/Landing
pages .
SEM Content
Review
• Localized copy
reviewed by
GEOs/reviewers
in region
Vendors finalize
files
• Feedback
implemented.
DTP finalized.
Files delivered to
SEM team
25. Global Title Tags and Meta Descriptions
Title
[keyword(s)] | [Adobe product name]
Example: 映像・動画編集ソフト | Adobe Premiere Pro CC
Aim for 60 characters or less (with spaces) – 30 Double Byte
Meta Description
Aim for 160 characters (with spaces) or fewer – 80 Double Byte
The recommended minimum length is 80 characters or 40 double byte characters (with
spaces), which allows adequate description of the content of the link result.
29. CTR Improvement through Localization
29
Double-digit % increases in Impressions &
Click Through Rate
30. Reminders for Localization
•Quantity – Coverage helps to bring in a higher volume of users to our ads
•Covering as many variations of keywords (translation) as possible is important
•When you must select one translation, pick the keyword most commonly used
Paid - keywords
•Quality – needs to be relevant to increase the chance of users clicking through
•Must be accurate and make sense as we’re showing them to users as ad copy
•There are character limits for each line in ad copy
Paid – ad copy
•Research - terms (or keywords) that users are actually searching for
•Relevance - high value of content & of high volumeSEO – keywords
•Message aligned with the theme of the web page
•Have main keyword in message and clear call-to-action
SEO – meta
description
31. Source: Internal Google Data.
90% of users navigate across multiple screens sequentially to accomplish
a task over time
Search Conversion Report
This creates new
marketing challenges as
conversion paths
become more complex
Mobile + complex customer journeys = marketing challenge
33. Considerations for Mobile Sites
Messaging
Customize mobile messaging for the exploratory mindset.
Provide only minimal navigation at the top of mobile-purposed page
Prioritize your exploratory info on your mobile sites.
Focus on regional trends for mobile
Leverage new measurement capabilities to understand the full value of mobile.
Technical
Ensure that the page size meets memory limitations of the commonly used mobile devices
Do not use frames or rely on embedded objects or scripts
Image size: resize images at the server, if they have an intrinsic size
Emphasize Page Load Speed of mobile sites
Limit links on pages intended for mobile access
Allow mobile user-agents to access the site
Use canonical tag wisely as it may push all value from mobile site back to traditional site.
34. Responsive Design & SEO = One Website, Many Screen Sizes & Platforms
http://www.slideshare.net/aquentweb/how-does-responsive
Mobile Readiness Test
http://ready.mobi/launch.jsp?locale=en_EN
https://developers.google.com/webmasters/smartphone-sites/feature-phones
http://marketingland.com/4-ways-to-prepare-for-the-search-social-mobile-tipping-point-53686 - authored by
Jim Yu
http://searchengineland.com/the-definitive-guide-to-mobile-technical-seo-166066
http://searchengineland.com/when-responsive-web-design-is-bad-for-seo-149109
http://searchengineland.com/how-common-are-seo-problems-with-responsive-web-design-152672
http://searchenginewatch.com/article/2253965/3-Reasons-Why-Responsive-Web-Design-is-the-Best-
Option-For-Your-Mobile-SEO-Strategy
http://searchenginewatch.com/article/2276744/Responsive-Now-The-Rise-of-Front-End-Frameworks-
Potential-Pitfalls-to-Consider
Resources to consider
35. SEO Meta Descriptions & Paid Ad copy used for Site Search copy
Top converting SEO & Paid keywords shared with Site teams
Paid Sitelinks applied to Site Search Suggest or Ad Copy
equivalents
Help-related queries (who, what, where, how to, how can I, etc.)
that can be monetized in Paid
Global Navigation informed by Site Search queries
Site Search aligned with Paid & SEO
36. 1.What markets to pursue
2.What is your unique value
3.What resources & capabilities to develop
4.Sustain Competitive Advantage
Key Question: What needs to change in order to
maintain your team or corporate advantage?
37. Checklist for evaluating SEO Dashboards
Must-have Features
Customizable
Executive roll-up
Stakeholder views
Data aggregation
Analytics integration
Robust reporting
Link management & analysis
Keyword Discovery
Trend monitoring
Monitoring & Alerts
Competitor Analysis
Training
Case Studies
Flexible Features
QA & broken link evaluation
Highlight KPIs
Paid integration
Actionable Recommendations
Task management
Long-tail recommendations
Predictive Analytics
ROI Measurement
Country & language support
Social signals
38. SEO Questions to consider for CMS evaluation
1. What’s possible out of the box?
Search-friendly URLs, Responsive Design & Mobile capacity,
canonical updates, customizable templates, Rich Text editing, Page
property inputs & tagging, Digital Asset Management, image
optimization, schema.org inclusion
2. What’s possible with customization?
3. Who, when, & how much for IT & Web Production to include needed
SEO updates needed?
44. White Paper – Valtech & Adobe
http://www.valtech.com/agile-marketing-new-imperative
Principles of Agile apply to
any discipline that operates
in conditions of complexity,
uncertainty and change.
“Five years from now, Agile
will broadly influence
Marketing departments”
45. Today
Metrics & Analytics
Bringing it All Together
Friday
Aligning Content and SEO
Other Sessions
46. 1.Markets to Pursue
2.Unique Value
3.Resources & Capabilities to Develop
4.Sustain Competitive Advantage
= Maximize ROI & value through strategic
alignment & influence
@davelloyd1
Thank you!
47. Moderator: Jason Tabeling, Partner, Rosetta
Speaker: Ken Yamada -- Digital Marketing / Business
Development -- Japan Online, Gap
Speaker: Chuo-‐Han Lee -- Sr. Manager, eCommerce
Marketing, Symantec
Speaker: Dave Lloyd -- Sr. Manager, Global Search
Marketing, Adobe
And now for the panel…