This document discusses a customer acquisition strategy for an organization called RNIB to improve lifetime customer value and reduce customer acquisition costs. The strategy involves piloting a "Bright Box" device to acquire 5,000 new customers through one channel and gain feedback to further optimize the approach. The goals are to increase new customer acquisition to 5,000 per quarter, lower the average customer acquisition cost to under £50, and raise the estimated lifetime customer value to over £6,000 through partnerships and repurposing the Bright Box for other teams.