Product Idea to Conception, Value Proposition Design, Problem Solution Fit, Product Market Fit

1. EMBA 2019A, IPL
SEE – 6MBP105 – Product Labs

2. Problem
Goal is to Ignite and Nurture his Learning
Capabilities by the time he goes to the
School (5yrs)

3. 3
• Faster Learning – Vocabulary (Flash
Cards)
• Photographic Memory (Image training)
• Private
• Small Group

4. 4

5. Assumptions Hypothesis Experiment
More first time parents
would be interested in
exploring this program
50% of first time parents
would be interested in
exploring this program
Conduct customer
interviews to validate the
interest level and how
much parents are willing
to spend.
Parents would be willing
to spend on this program
in addition to the school
Parents would be willing
to spend up to 25K per
annum for such a
program
Conduct demo sessions
in future to further
validate the interest level
and how much parents
are willing to spend.

6. 6
Spend on Toys per Annum

7. 7

8. Current Alternatives vis-à-vis Customer
Value
8
Alternative 
Attribute ↓
Activities at Day
Care/Play Group
Activities at home Educational Toys and Play
at Home
Spend Per Month ₹12000-₹18000 ₹500-₹1000 ₹750-₹1500
Engaged by Kids, Care Takers Parents, Grand Parents,
Nannies
Parents, Grand Parents,
Engagement levels Low-Moderate Low-Moderate Moderate
Duration/week ½ - 1 Hours 1.5-2 Hour 1-1.5 Hours
Variety Monthly Quarterly Monthly/Quarterly
Exposure (Vs Us) 50% 30% 40%
Progressive Learning Moderate-High Low Low-Moderate

9. • Scientific and Progressive session
• Trained Professionals
• Wide Variety of Activities
• Focused sessions in 1-1 or Small Group Mode
• Exponential Learning Experience
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10. 10
http://brightbrainlp1.demopage.co/, https://youtu.be/UDLesD7jYxM

11. Flyers
pasted in
Apartment
communitie
s
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12. FB Analytics v1
https://www.facebook.com/BRightBrain-100853218063835
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13. FB Analytics 2https://www.facebook.com/BRightBrain-
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