BRC CMH Ppt

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The document presents a Crisis Management Hotline (CMH) initiative by the Business Resilience Consortium to help organizations collectively manage crises. The CMH will provide a communication channel for business continuity managers to analyze, coordinate and collaborate on decisions during crises. Key benefits include wider visibility of crisis situations, faster response through collective decision making, and knowledge sharing. The CMH will have a coordinator, group members from different organizations, and a dedicated dial-in number. It will be activated for potential crises, support requests, or widespread situations and help reach consensus on actions through moderated calls. Ensuring the right coordinator and experienced continuity managers participate are factors for the CMH's success. The initiative aims to expand its reach

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CMH – A BRC Initiative Thank You! www.brcindia.org

Your Problem You need to prepare your organization for a crisis, and need to learn best practices for getting the job done. Our Solution A crisis communications plan is the first line of defense for your organizations reputation, and in some cases can actually help save the lives of your employees themselves. In this How-To Guide you will discover how to: Build your Crisis Communications Team Empower them with a step-by-step plan for any crisis Describe exactly who they should contact and when Explain the entire crisis management process from start to end Throughout this guide we will also be linking to ‘Resources’, in the form of ‘Tools’, ’Templates’ and ‘Checklists’ you can leverage to prepare your organizations crisis response. With these resources and processes in your company's tool belt, you can rest assured that if a PR-related emergency occurs, you will be ready to protect your brand from disaster, and guard your employees from harm. Key Benefits leverage PR Crisis Communications best practices understand the five stages for any crisis response links to 24 additional PR Crisis tools

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Crises happen. In a 24/7, hyper-connected, hyper-competitive world, it is more important than ever to be prepared with the tools and resources to manage the situation quickly and effectively to limit any potential damage to your brand and your reputation. MWW has a deep background in helping clients of all sizes, and across industries, to develop and implement the most effective crisis communications procedures and protocols.

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Survive the Unthinkable Through Crisis Planning What is a Crisis? A crisis is a situation that has reached an extremely difficult or dangerous point. A crisis is an event, revelation, allegation or set of circumstances which threatens the integrity, reputation, or survival of an individual or organization. Crisis management means · having a plan in place, · having identified who will do what, · and having practiced the plan for most conceivable events. No organization can just "wing it." You need to develop a crisis management plan. You need to develop variations of the plan to cover any emergency your company might be expected to encounter. The goal of the plan itself is to ensure your people have the tools to get the crisis under control as quickly as possible to minimize the damage. It's about Proactive vs. Reactive Crisis Communications Planning is the process of managing the strategy, messages, timing and distribution channels necessary to communicate effectively with the media, employees, core constituencies, clients, customers and stake holders. The focus of the crisis communications function is to facilitate the rapid de-escalation of the crisis through timely and effective communications methods. Observe, Orient, Decide, and Act The idea behind success, in a dogfight, a business situation, or a crisis, is to complete loops of decision making that are faster than those around you, such as your adversaries. We want to shorten the life cycle of our decisions without increasing the failure rate of the decisions made. If we have no preparation, if we don't take into account all the elements of the environment, including the possibilities of problems that haven't occurred but may, then we are · either too slow in our decisions to be careful, and this allows the other guy to do things faster and thus better than us, · or we are either too hasty in our decisions, and this leads to costly errors. For crisis communication, preparation guarantees orientation · In a crisis, you job is not to minimize the stockholder expense, it is to maximize the company's chances of survival. You need to limit the cost, but also you need to limit the damage to the company's reputation and credibility. · You need to react as quickly as a crisis breaks. · By acting quickly, and doing immediately the things you are eventually have to do anyway, you maximize your chances of staying ahead of events where you have some chance to influence the story. What's the DEAL? An effective crisis communications plan should: · Define response strategies that can be implemented when a crisis occurs; · Assign crisis communications resources and responsibilities; · Enable you to reach target audiences with key messages, and · Launch public information and media relations campaigns immediately during a crisis. In a crisis tell it all, tell it fast and tell the truth. Other things to remember: · Never try to lie, deny or hide your involv.

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BRC CMH Ppt

1. B USINESS RESILIENCE C ONSORTIUM Presents Crisis Management Hotline “ Continuity & Community” www.brcindia.org

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12. CMH – A BRC Initiative Thank You! www.brcindia.org

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