WHO ARE THE MAIN BLOGGERS AND CONTENT PRODUCERS ON PLUS SIZE FASHION AND BEAUTY ON FACEBOOK?
The study applies a methodology developed by IBPAD about the references universe for a specific segment, with the aim of understanding multi-dimensionally who leads content production on the platform.
Slideshow de Ana Laura Mello (Remix) apresentado no debate "Gerenciando Avalances de Dados", que ocorreu no II Simpósio de Inteligência em Mídias Sociais.
Os próximos 20 anos do e-commerce no Brasil: regulamentação, inovação, mercad...E-Commerce Brasil
Marcelo Maia, Secretário de Comércio e Serviços MDIC, fala sobre Os próximos 20 anos do e-commerce no Brasil: regulamentação, inovação, mercado, clientes na Conferência E-Commerce Brasil DF 2016.
Slideshow de Ana Laura Mello (Remix) apresentado no debate "Gerenciando Avalances de Dados", que ocorreu no II Simpósio de Inteligência em Mídias Sociais.
Os próximos 20 anos do e-commerce no Brasil: regulamentação, inovação, mercad...E-Commerce Brasil
Marcelo Maia, Secretário de Comércio e Serviços MDIC, fala sobre Os próximos 20 anos do e-commerce no Brasil: regulamentação, inovação, mercado, clientes na Conferência E-Commerce Brasil DF 2016.
Congresso E-Commerce Brasil - Sistema tributário e os desafios para o e-commerceE-Commerce Brasil
Nadja Barreto, Coordenadora de Consultoria da Systax fala sobre Sistema tributário e os desafios para o e-commerce no Congresso E-Commerce Brasil.
Saiba mais em https://www.ecommercebrasil.com.br/congresso-gestao-2016/
Diferença dos protestos nas redes sociais: o #VemPraRua entre 2013 e 2015fabiomalini
Trata-se de uma análise preliminar dos movimentos de ocupação de rua no Brasil em dois períodos distintos: março de 2015 e junho de 2013.
De: Fábio Malini (DEPCOM/LABIC/UFES)
Trata-se de um slide que aborda, em retrospectiva, a história da internet a partir da perspectiva científica do período pré-Arpanet. É a primeira de três aulas sobre a genealogia da internet. Os comentários em vídeos estão publicados no perfil no Facebook.
As funções do administrador e a prática docente (ensaio)fcmatosbh
Como citar este trabalho:
Fernanda Matos (2016): “As funções do administrador e a prática docente (Ensaio)”, Revista Contribuciones a las Ciencias Sociales, (julio-septiembre 2016). En línea: http://www.eumed.net/rev/cccss/2016/03/controle.html
Fórum de Líderes - "Desafios e Tendências do Varejo"beautyfair
Júlio Takano é CEO da Kawahara Takano e foi um dos palestrantes do 1º dia do Fórum de Líderes de Salões de Beleza.
Confira a apresentação preparada pelo profissional.
Ensaio escrito originalmente em 2013 sobre o texto “O Caçado Sabendo Caçar” contido na obra “O Enigma do Homem” (Zahar Editores, 1979), de Edgar Morin, acerca dos processos evolutivos do ser humano. Aborda aspectos culturais, sociais e intelectuais.
One of the very few teenage magazines for women in India. This magazine was shut in 2009. Citing rebranding as reason for its' closure. Seventeen was a very well known brand amongst its TG with high offline visibility through shows like 'Get Gorgeous' & 'Covergirl'
The magazine industry is being shaped by forces largely outside its control, from technology and demographics to economics. Seventeen India Magazine was shut down in 2008 citing the reason as ‘rebranding’ but the real reason was that it was not doing too well financially, the sales were dwindling and over all was a loss maker for Apricot Publications.
The magazine industry is being shaped by forces largely outside its control, from technology and demographics to economics. Seventeen India Magazine was shut down in 2008 citing the reason as rebranding ’ but the real reason was that it was not doing too well financially, the sales were dwindling and over all was a loss maker for Apricot Publications.
KOLs or Influencers may not be an alien concept for the fashion industry, but social media has remodeled the system. Since the internet gives the opportunity to everyone to voice themselves, there are many types of KOLs in the industry, from all walks of life. Social media channels are flooded with accounts of fashion bloggers, style experts, and budding fashionistas, gaining rapid popularity and a surge in a number of followers. The power of these influencers is so impactful, that the industry has taken notice of it.
Fashionbi report analyses how the KOL economy has come into being, how it functions and what are the latest trends in this sphere of marketing in China and the Western countries.
How fashion blogs are reshaping the fashion industry as well as its socio cul...Sarah Partouche
The fashion industry as we know it today is run by many different actors: models, celebrities, designers, art directors, fashion journalists but also by an increasing number of fashion bloggers. Fashion blogs’ influence is the most striking phenomenon of our era regarding the fashion industry. And this is actually visible when we examine brands marketing budget, since in average, 42% of their advertising budget is dedicated to social networks. Moreover, this year, brands are increasing their influencer marketing budget of 59%.
So how come, what is at the beginning a hobby, was able to turn the fashion industry and its strong hierarchy and standards upside down? How come a 27 years old fashion bloggers has become able to gain almost as many followers as Barack Obama and actually earns sixteen times his income?
To what extent is the new thriving business of fashion blog reshaping the fashion industry as well as its socio cultural environment?
Three basic pointers as to how fashion brands can relate themselves with social fashionistas through social media in order to increase their awareness and top of mind, as well as their sales.
Special thanks to http://www.smellslikefashion.com/ for the photos!
Assignment 3Overview Explain what your niche is and the purpo.docxdanielfoster65629
Assignment 3
Overview: Explain what your niche is and the purpose of the campaign.
My niche is modeling. I selected modeling as the topic for my niche as I have been a professional model for 7 years now with Coultish Management. I have been fortunate enough to work internationally in Singapore, Thailand, Japan, and the United States. Recently I have made the switch from international modeling to local modeling. My campaign will focus on promoting myself locally in BC and throughout Canada as a more mature model within the commercial and lifestyle markets.
Objectives: What do you hope to achieve and why?
I hope to achieve a larger local audience on my social media accounts, which will lead to more modeling work. I would like to be thought of as an expert in the industry in Victoria and for others to come to me for advice and support. I lend on others in the industry when I first started out and I would love to pay it forward. By the end of this campaign, I hope to have gained at least 100 new followers and add at least one client to my list of clients.
Target Audience: Who is your audience? Be specific; avoid general statements such as "this event is for everyone". Identify your niche.
My target audience for this campaign is people in the Canadian fashion industry; this includes designers, photographers, makeup artists, stylists, other models, and clients. This is still a large audience so I will be using different social media platforms to be able to reach all of these areas. I will primarily be targeting the fashion industry within BC as that is where most of my jobs and connections are. I know my personal brand will not appeal to everyone in the fashion industry (PRINT, 2018). I will primarily be focusing on people within the fashion industry looking for mid 20 to 30-year-old models that are mixed race.
Research: Who are the 3 or more top people in this niche? What are they doing to earn those positions? What platforms do they use? What are the current resources that you can use?
There are so many major influencers in the modeling industry including Kendall Jenner, Victoria Beckham, Gigi Hadid, Cara DeLevigne, Bella Hadid, and Emily Ratajkowski just to name a few (Ati, 2018). All of these models have millions of followers on Instagram, Facebook, and Twitter and have become celebrities as well as top models. I have found that all of these models are posting at least once a day with most of them posting multiple times a day. They are posting a wide variety of content from modeling and fashion inspired images to personal family moments of them at home. Most are keeping their captions very short only including the brand and photographers name without any hashtags. The posts are the same on Instagram and Facebook and have some differences in Tweeter. Twitter posts tend to be a bit longer with some posts including questions to encourage audience engagement. The websites models.com (https://models.com/rankings/ui/Social/) and StyleC.
Congresso E-Commerce Brasil - Sistema tributário e os desafios para o e-commerceE-Commerce Brasil
Nadja Barreto, Coordenadora de Consultoria da Systax fala sobre Sistema tributário e os desafios para o e-commerce no Congresso E-Commerce Brasil.
Saiba mais em https://www.ecommercebrasil.com.br/congresso-gestao-2016/
Diferença dos protestos nas redes sociais: o #VemPraRua entre 2013 e 2015fabiomalini
Trata-se de uma análise preliminar dos movimentos de ocupação de rua no Brasil em dois períodos distintos: março de 2015 e junho de 2013.
De: Fábio Malini (DEPCOM/LABIC/UFES)
Trata-se de um slide que aborda, em retrospectiva, a história da internet a partir da perspectiva científica do período pré-Arpanet. É a primeira de três aulas sobre a genealogia da internet. Os comentários em vídeos estão publicados no perfil no Facebook.
As funções do administrador e a prática docente (ensaio)fcmatosbh
Como citar este trabalho:
Fernanda Matos (2016): “As funções do administrador e a prática docente (Ensaio)”, Revista Contribuciones a las Ciencias Sociales, (julio-septiembre 2016). En línea: http://www.eumed.net/rev/cccss/2016/03/controle.html
Fórum de Líderes - "Desafios e Tendências do Varejo"beautyfair
Júlio Takano é CEO da Kawahara Takano e foi um dos palestrantes do 1º dia do Fórum de Líderes de Salões de Beleza.
Confira a apresentação preparada pelo profissional.
Ensaio escrito originalmente em 2013 sobre o texto “O Caçado Sabendo Caçar” contido na obra “O Enigma do Homem” (Zahar Editores, 1979), de Edgar Morin, acerca dos processos evolutivos do ser humano. Aborda aspectos culturais, sociais e intelectuais.
One of the very few teenage magazines for women in India. This magazine was shut in 2009. Citing rebranding as reason for its' closure. Seventeen was a very well known brand amongst its TG with high offline visibility through shows like 'Get Gorgeous' & 'Covergirl'
The magazine industry is being shaped by forces largely outside its control, from technology and demographics to economics. Seventeen India Magazine was shut down in 2008 citing the reason as ‘rebranding’ but the real reason was that it was not doing too well financially, the sales were dwindling and over all was a loss maker for Apricot Publications.
The magazine industry is being shaped by forces largely outside its control, from technology and demographics to economics. Seventeen India Magazine was shut down in 2008 citing the reason as rebranding ’ but the real reason was that it was not doing too well financially, the sales were dwindling and over all was a loss maker for Apricot Publications.
KOLs or Influencers may not be an alien concept for the fashion industry, but social media has remodeled the system. Since the internet gives the opportunity to everyone to voice themselves, there are many types of KOLs in the industry, from all walks of life. Social media channels are flooded with accounts of fashion bloggers, style experts, and budding fashionistas, gaining rapid popularity and a surge in a number of followers. The power of these influencers is so impactful, that the industry has taken notice of it.
Fashionbi report analyses how the KOL economy has come into being, how it functions and what are the latest trends in this sphere of marketing in China and the Western countries.
How fashion blogs are reshaping the fashion industry as well as its socio cul...Sarah Partouche
The fashion industry as we know it today is run by many different actors: models, celebrities, designers, art directors, fashion journalists but also by an increasing number of fashion bloggers. Fashion blogs’ influence is the most striking phenomenon of our era regarding the fashion industry. And this is actually visible when we examine brands marketing budget, since in average, 42% of their advertising budget is dedicated to social networks. Moreover, this year, brands are increasing their influencer marketing budget of 59%.
So how come, what is at the beginning a hobby, was able to turn the fashion industry and its strong hierarchy and standards upside down? How come a 27 years old fashion bloggers has become able to gain almost as many followers as Barack Obama and actually earns sixteen times his income?
To what extent is the new thriving business of fashion blog reshaping the fashion industry as well as its socio cultural environment?
Three basic pointers as to how fashion brands can relate themselves with social fashionistas through social media in order to increase their awareness and top of mind, as well as their sales.
Special thanks to http://www.smellslikefashion.com/ for the photos!
Assignment 3Overview Explain what your niche is and the purpo.docxdanielfoster65629
Assignment 3
Overview: Explain what your niche is and the purpose of the campaign.
My niche is modeling. I selected modeling as the topic for my niche as I have been a professional model for 7 years now with Coultish Management. I have been fortunate enough to work internationally in Singapore, Thailand, Japan, and the United States. Recently I have made the switch from international modeling to local modeling. My campaign will focus on promoting myself locally in BC and throughout Canada as a more mature model within the commercial and lifestyle markets.
Objectives: What do you hope to achieve and why?
I hope to achieve a larger local audience on my social media accounts, which will lead to more modeling work. I would like to be thought of as an expert in the industry in Victoria and for others to come to me for advice and support. I lend on others in the industry when I first started out and I would love to pay it forward. By the end of this campaign, I hope to have gained at least 100 new followers and add at least one client to my list of clients.
Target Audience: Who is your audience? Be specific; avoid general statements such as "this event is for everyone". Identify your niche.
My target audience for this campaign is people in the Canadian fashion industry; this includes designers, photographers, makeup artists, stylists, other models, and clients. This is still a large audience so I will be using different social media platforms to be able to reach all of these areas. I will primarily be targeting the fashion industry within BC as that is where most of my jobs and connections are. I know my personal brand will not appeal to everyone in the fashion industry (PRINT, 2018). I will primarily be focusing on people within the fashion industry looking for mid 20 to 30-year-old models that are mixed race.
Research: Who are the 3 or more top people in this niche? What are they doing to earn those positions? What platforms do they use? What are the current resources that you can use?
There are so many major influencers in the modeling industry including Kendall Jenner, Victoria Beckham, Gigi Hadid, Cara DeLevigne, Bella Hadid, and Emily Ratajkowski just to name a few (Ati, 2018). All of these models have millions of followers on Instagram, Facebook, and Twitter and have become celebrities as well as top models. I have found that all of these models are posting at least once a day with most of them posting multiple times a day. They are posting a wide variety of content from modeling and fashion inspired images to personal family moments of them at home. Most are keeping their captions very short only including the brand and photographers name without any hashtags. The posts are the same on Instagram and Facebook and have some differences in Tweeter. Twitter posts tend to be a bit longer with some posts including questions to encourage audience engagement. The websites models.com (https://models.com/rankings/ui/Social/) and StyleC.
Welcome to the next edition of our Snapshot Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we would like to share best practices and inspirational cases regarding influencer marketing looked upon from three perspectives:
- Visual Storytelling - where we will explore cases of how brands are effectively using or collaborating with influencers across different social media channels and web initiatives to create appealing visual content and stories
- Video Content - where we focus on presenting inspirational cases for short and longer video content or even web series
- Events - here you will be able to find some examples of events created by brands and bloggers or by brands for bloggers
Take a look at our Snapshot, and a few implications for brands that we included at the very end. In case you need more inspiration, get in touch with us!
Give Your Brand A Makeover - How Top Beauty Brands Stand OutEvgeny Tsarkov
Give Your Brand A Makeover - How Top Beauty Brands Stand Out (by NewsCred)
Нанесите макияж на ваш бренд - как выделяются ведущие бренды из индустрии красоты
The 2009 Trend Report is TrendHunter.com's complete digest of innovation, consumer trends and business ideas brought to you by the world’s largest trend spotting community (a global network of more than 20,000 trend hunters.) Available at: TrendHunter.com/TrendReports
Parte 3 do livro "Monitoramento e Pesquisa em Mídias Sociais: Metodologias, aplicações e inovações"
Baixe completo em http://www.ibpad.com.br/publicacoes/livro/monitoramento-e-pesquisa-em-midias-sociais-metodologias-aplicacoes-e-inovacoes?utm_medium=redes&utm_source=sld&utm_campaign=livro&utm_content=421
Parte 2 do livro "Monitoramento e Pesquisa em Mídias Sociais: Metodologias, aplicações e inovações" -
Baixe completo em http://www.ibpad.com.br/publicacoes/livro/monitoramento-e-pesquisa-em-midias-sociais-metodologias-aplicacoes-e-inovacoes?utm_medium=redes&utm_source=sld&utm_campaign=livro&utm_content=421
Parte 1 do livro "Monitoramento e Pesquisa em Mídias Sociais: Metodologias, aplicações e inovações"
Baixe completo em http://www.ibpad.com.br/publicacoes/livro/monitoramento-e-pesquisa-em-midias-sociais-metodologias-aplicacoes-e-inovacoes?utm_medium=redes&utm_source=sld&utm_campaign=livro&utm_content=421
Apresentação realizada por Jaqueline Buckstegge e Tarcízio Silva no Simpósio de Inteligência Qualitativa em Mídias Sociais, realizado pelo IBPAD em julho de 2016.
Resumo do slideshow apresentado por Gabriel Ishida (Pernod Ricard) no Simpósio de Inteligência Qualitativa em Mídias Sociais do IBPAD, ocorrido em julho de 2016.
Resumo do slideshow apresentado por Carolina Zaine (Vert.se) e Rafael Correira (Vert.se) no Simpósio de Inteligência Qualitativa em Mídias Sociais do IBPAD, ocorrido em julho de 2016.
Resumo do slideshow apresentado por Juliana Tigre (MC15) e Maíra Berutti (MC15) no Simpósio de Inteligência Qualitativa em Mídias Sociais do IBPAD, ocorrido em julho de 2016.
Criando Personagens para Relatórios de Pesquisa em Mídias Sociais. Guia para ajudar analistas de monitoramento/pesquisa em mídias sociais e ilustradores construírem personagens a partir de dados e informações sociais.
Quais são as principais páginas com conteúdo sobre moda e beleza plus size no Brasil? Quais são as marcas de vestuário e cosméticos preferidos? E referências culturais-artísticas como música, fotografia e artistas visuais? O estudo Moda e Beleza Plus Size no Facebook do Brasil apresenta estas e outras informações sobre o tipo de conteúdo que é produzido e que engaja as influenciadoras da área.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. STUDY
WHO ARE THE MAIN BLOGGERS
AND CONTENT PRODUCERS ON
PLUS SIZE FASHION AND
BEAUTY ON FACEBOOK?
3. PLUS SIZE FASHION AND BEAUTY ON FACEBOOK
The Mapping based on Network Analysis
can not only answer that question, but also offer an overview of
influencers’ preferences on media, culture, music and content
practices.
The study applies a methodology developed by IBPAD about the
references universe for a specific segment, with the aim of
understanding who leads content production on the platform
multi-dimensionally.
4. METHODOLOGY
STAGE 1
MAPPING OF
REFERENCE PAGES
We collected 100 “seeds”: pages
that belong to bloggers who are
focused on plus size fashion and
beauty, in January 2016. These
pages are defined as resources
for network expansion.
STAGE 2
EXPANSION OF PAGES
UNIVERSE
The extraction of ego-networks
1.5 from 100 pages allowed us
to perform the reference
mapping in 3.788 home pages,
also with the connections
measurement between
referenced pages.
Besides plus size blogs and
content, several categories such
as clothing brands, international
blogs, artists, general fashion
blogs, cosmetics, press, etc.,
were considered.
6. BRAZILIAN PAGES RANKING
The connections mapping resulted in
the network seen here. International
references such as Plus Model
Magazine, The Curvy Fashionista and
GabiFresh were prominent in
Brazilian bloggers mentioning.
The interconnection between local
bloggers and content producers was
very relevant. We have here a list of
the Top 10 Ranking Pages referenced
by bloggers/content producers on
Plus Size in Brazil, from the metric of
the influence selected.
It is possible to observe that the
bloggers prefer to mention blogs of
the same segment. Blogs on more
general fashion and beauty only
appear at rank 8 and 10.
#1
#2
#3
#4
#5
Entre Topetes e Vinis
facebook.com/EntreTopetesEVinis
Grandes Mulheres
facebook.com/blog.gm
Beleza Sem Tamanho
facebook.com/BelezasemTamanhoBlog
#6
#7
#8
#9
#10Blog Mulherão
fb.com/Blog-Mulherão-153322298071871
Débora Fernandes Plus
facebook.com/blogdeborafernandesplus/
Relaxa Aí, Fofa
facebook.com/RelaxaAiFofa
Garotas Estúpidas
facebook.com/garotasestupidas
SOU Gordinha SIM
facebook.com/sougordinhasimoficial
Just Lia
facebook.com/justlia.com.br
Petiscos
facebook.com/petiscosporjuliapetit
TOP 10 RANKING
BRAZIL
7. TOP POSTS 2015: GRANDES MULHERES
The posts of major impact in 2015 from the site
Grandes Mulheres (Big Women) show the
diversity of publication made by the segment
influencers.
The first result is an advertorial offered by
Happn app.
The second post, also related to the brand,
shows the blogger’s album, while she was trying
on bikinis by Sizely Lingerie.
The third post of major impact also deserves a
highlight, due to its explicit positioning against
Glamour Brasil, for publishing an article with
elements of fatphobia, identified by the
blogger..
8. TOP POSTS 2015: ENTRE TOPETES E VINIS
Entre Topetes e Vinis (Among Quiffs and Vinyls),
by Ju Romano, was the second blog/content
page most referenced during the research.
The posts of largest impact were related to
beauty appreciation, with emphasis on the May
cover of Elle Magazine, with Ju Romano as the
center piece of the anniversary edition.
“Love yourself: Take on your Face, your Body
and your Age with Proud” was the cover story
that generated so much repercussion.
9. TOP POSTS 2015 : BELEZA SEM TAMANHO
The blog Beleza Sem Tamanho (Beauty with no
size limit) had in its two main publications in
2015 videos on plus size women’s physical and
artistic abilities, to demystify the false relation
between weight and health.
10. TOP POSTS 2015: DÉBORA FERNANDES PLUS
Débora Fernandes Plus’ post of greater impact
showed her photo in a bikini, with a text and link
on self-esteem and beauty.
As observed on the previous slides, other
bloggers also established themselves through
similar publications, reinforcing the importance
that bloggers have as reference figures to
readers who still fear the “beach/summer
body” taboo.
The second largest impact publication is a
commercial post, with a look book from a São
José dos Campos store. It gained relevant
repercussion thanks to the blogger.
11. TOP POSTS 2015: BLOG MULHERÃO
Posts with motivational and self-reassuring
sentences from Blog Mulherão (Big hot lady
Blog) exemplify very well the political-linguistic
positioning of the word “fat”, in an objective and
positive way.
The third highest engagement publication of the
year is about affection, a very relevant theme in
the segment.
13. GabiFresh
facebook.com/gabifresh
The Curvy Fashionista
facebook.com/TheCurvyFashionista
Garner Style
facebook.com/garnerstyle12
#1
#2
#3
#4
#5
Nicolette Mason
facebook.com/NicoletteMasonBlog
Girl with Curves
facebook.com/girlwithcurves
#6
#7
#8
#9
#10
Nadia Abolhousn
facebook.com/Nadia-Aboulhosn-481248305225854
Curves and Chaos
facebook.com/CurvesandChaos
Curvy Girl Chic
facebook.com/Curvy-Girl-Chic-108575759184076
Stylish Curves
facebook.com/Stylish-Curves-144527381462
Stéphanie Zwicky
facebook.com/leblogdebigbeauty
RANKING OF INTERNATIONAL PAGES
The international blogs seen as
reference for Brazilian bloggers
are listed alongside.
It is worth mentioning that the
blog with the biggest number of
fans (730,000) on this top 10 list,
Garner Style, has a Facebook
audience just slightly bigger than
the biggest Brazilian blog
(Grandes Mulheres, with 723,000
fans), which shows the relevance
of the theme in the country.
TOP 10
INTERNATIONAL
RANKING
14. INTERNATIONAL BLOGS : THE CURVY FASHIONISTA
The Curvy Fashionista blog, leader among
international references, publishes content
related to fashion, beauty and self-esteem.
The post with greater impact in 2015 is a
sequence of subtitled frames from the speech
on body image of the actress Lillian Bustle.
The post with the second higher impact was
apparently sponsored by the brand Lane Bryant,
from the #PlusIsEqual campaign.
15. INTERNATIONAL BLOGS : GABIFRESH
Two posts with highest repercussion on Gabi
Fresh’s blog used photographs just barely
related to the fashion topic.
The second highest engagement publication is
an ad of the collection signed by the blogger for
SwimSuits For All.
16. INTERNATIONAL BLOGS : GARNER STYLE
The Garner Style page also targeted more viral
publications, such as the three most popular
seen above.
It is interesting to observe the redefinition of
phrases used in pejorative contexts.
18. #7
#10 Océane Femme
facebook.com/oceanefemme
Chanel
facebook.com/chanel
MAC Cosmetics
facebook.com/MACcosmetics
Sephora
facebook.com/sephorabrasil
#1
#2
#3
#4
#5
O Boticário
facebook.com/oboticario
Avon BR
facebook.com/avonbr
#6
#8
#9
COSMETICS
The Beauty Box
facebook.com/facedabeauty
Dove
facebook.com/dove
NYX Cosmetics
facebook.com/NyxCosmetics
Quem Disse, Berenice?
facebook.com/quemdisseberenice
The Magnificent Me campaign highlighted six consumers chosen in a
contest held in 2015, with the objective to show the brand’s diversity,
including Luz Maria Vargas.
19. SWAK Designs
facebook.com/swakdesigns
ASOS Curve
facebook.com/ASOSLovesCurve
Fashion To Figure
facebook.com/fashiontofigure
Lane Bryant
facebook.com/LaneBryant
Torrid
facebook.com/Torrid
Monif C. Plus Sizes
facebook.com/monifcplussizes
#7
#10
#1
#2
#3
#4
#5
#6
#8
#9
CLOTHING
Carmakoma
facebook.com/Carmakomasite
Evans
facebook.com/Evans
Lunender
facebook.com/Lunender
Flaminga Plus Size
facebook.com/flamingaplussize
With over 470,000 fans, the Lunender
Store page produces content for the
segment, which has a dedicated
section on its e-commerce. In 2015, it
published 30 posts (amongst 785) on
plus size, including videos and tips by
Dudu Bertholini.
The multi brand store Flaminga,
dedicated to plus size clothing, was
another Brazilian page referenced
on the segment’s top 10. Its main
publication had a photograph of the
model Tess Holliday with a self-
reassuring message.
21. Curvy Magazine
facebook.com/CurvyMagazine
SKORCH Magazine
facebook.com/skorchmagazine
Plus Model Magazine
facebook.com/plusmodelmag
#7
#10
#1
#2
#3
#4
#5
#6
#8
#9
MEDIA
Vogue
facebook.com/vogue
Volup2
facebook.com/Volup2
Elle Brasil
facebook.com/ElleBrasil
Glamour Brasil
facebook.com/glamourbrasil
Daily Venus Diva
fb.com/Daily-Venus-Diva-140540616631
Vogue Brasil
facebook.com/VogueBr
MdeMulher
facebook.com/MdeMulher
Publications targeted for the plus size
audience, such as Plus Model Magazine,
share the market with brands like Vogue
and Elle. The outlet addresses themes
related to fashion and beauty, uses viral
content and celebrities’ catch phrases
and quotes, like the phrase that
stimulates self-acceptance mentioned by
Adele.
SKORCH Magazine mainly explores
fashion for plus size women. The
magazine frequently shares motivational
publication and critics made by other
pages, which take action in favor of
empowerment and against fatphobia.
One of the most commented content
during the period showed a social
experiment made by a plus size artist,
which made people aware of the
prejudice suffered by oversized people.
22. MEDIA: M DE MULHER
The portal M de Mulher (M of
Woman) has over 2.5 million fans,
and regularly produces content on the
plus size universe. The portal also
presents the “A Gorda e o Gay (The
fatty girl and the Gay guy) series”,
starred by Ju Romano and Lucas
Castilho, with women universe’s
taboos themes, especially oversized
girls and homosexuals.
24. #7
#10
#1
#2
#3
#4
#5
#6
#8
#9
MUSIC
Beyoncé
facebook.com/beyonce/
Adele
facebook.com/adele
The Glamazons
facebook.com/Glamazons
Mary Lambert
facebook.com/marylambertsings
Rihanna
facebook.com/rihanna
Beth Ditto
facebook.com/gossipmusic
Meghan Trainor
facebook.com/meghantrainorsongs
Alicia Keys
facebook.com/aliciakeys
Lady Gaga
facebook.com/ladygaga
Katy Perry
facebook.com/katyperry/
On her page, the North American singer Mary Lambert makes occasional comments on issues such as the prejudice suffered
by oversized people. One of the main publications she made in 2015 refers to the polemic video “Dear Fat People”, where the
comedian Nicole Arbour uses pejorative tones to minimize fatphobia and to criticize oversized women. The singer used her
page to condemn the content and to refer a criticism signed by the writer Lindy West.
25. MODELS: HELENA CUSTÓDIO
The Brazilian model Helena Custódio, also called our attention because of her content relevance on
Facebook, which mainly consists on promotion of her professional material with motivational phrases, that
stimulate self-love and fight against prejudice.
26. #7
#10
#1
#2
#3
#4
#5
#6
#8
#9
ACTRESSES
Mariana Xavier
facebook.com/marianaxavieroficial/
Queen Latifah
facebook.com/QueenLatifah
Melissa McCarthy
facebook.com/melissamccarthyofficial/
Megan Fox
facebook.com/MeganFox
Bruna Marquezine
facebook.com/brmarquezine
Cacau Protasio
facebook.com/CacauProtasioOficial
Dascha Polanco
facebook.com/DaschaPolanco
Hayley Hasselhoff
facebook.com/hayleyhasselhoff
Lypita Nyong’o
facebook.com/LupitaNyongo
Priscilla Marinho
facebook.com/295328440579250
Worldwide plus size famous actresses like Queen Latifah and Melissa McCarthy are in
the head positions in terms of reference among plus size bloggers. It has also drawn
attention references to Brazilian artists like Mariana Xavier, Cacau Protasio and
Priscilla Marinho, who took the 3 first positions of the TOP 10 most liked actresses
ranking.
27. ACTRESSES: MARIANA XAVIER
Mariana Xavier gained popularity after being part of the soap opera “I Love Paraisópolis”, aired on TV Globo. The
actress who had one of her lines listed as one of the best phrases in 2015, according to MSN portal, frequently
posts content that condemn fatphobia and stimulate oversized women’s self-acceptance.
28. #7
#10
#1
#2
#3
#4
#5
#6
#8
#9
PHOTOGRAPHERS
Elly Mayday
facebook.com/EllyMaydayOfficialFanPage
Adriana Libini
facebook.com/adrianalibini
Lydia Hudgens
facebook.com/143385715678456
Kelly Hato
facebook.com/KellyHatoFotografias
Victoria Janashvili
facebook.com/206761522508
Kelvin Yule
facebook.com/FotografoKelvinYule
Jo Anders Bentdal
facebook.com/138883539507199
Leo Augusto
facebook.com/LeoAugustoFotografia
Nicki Twang
facebook.com/twang.nicki
Candice Lake
facebook.com/155398371192504
The content promoted on the page of the photographer Adriana Libini
is mainly professional.
The artist develops projects that explore the plus size woman’s
sexuality and a large part of the promotional albums of her portfolio
consists on photos on this theme.
The Dama de Seda catalogue, starred by Brazilian Plus Size Misses
Barbara Monteiro, Ingrid Krigen and Karol Ribeiro was one of the
main publications during the period.
29. #7
#1
#2
#3
#4
#5
#6
#8
DESIGNERS / ILLUSTRATORS
Negahamburguer
facebook.com/olanegahamburguer
Edull
facebook.com/edull.ardo
Tim Shumate
facebook.com/TimShumateIllustrations
Tara O Brien
facebook.com/taraobrienillustration
Juan Alcantara
facebook.com/JuanAlcantaraArt
Natalie Perkins
facebook.com/natalieperkinsart/
Fernando Ferreiro
facebook.com/ FernandoFerreiroIllustrator
Becca Whitaker
facebook.com/beccawhitakersbombshells
Some visual artists were on the list. Among
them, Edull, author of the projects Make Your
Selfie and Modern Princess, aimed at the
empowerment and representativeness of the
plus size woman.
The Negahamburguer project has over 115,000
fans on Facebook and, trough illustrations,
explores content that focus on oversized and
black women empowerment, based on self-love
premises and criticizing attitudes that minimize
the struggle against prejudice.
30. #7
#10
#1
#2
#3
#4
#5
#6
#8
#9
TV PROGRAMS
Big Sexy Casting
facebook.com/bigsexytlc
Curvy Girls
facebook.com/TheCurvyGirls
Drop Dead Diva
facebook.com/dropdeaddiva
Gossip Girl
facebook.com/GossipGirl
Glee
facebook.com/Glee
Sex and the City
facebook.com/sexandthecity
The Big Bang Theory
facebook.com/TheBigBangTheory
Esquadrão da Moda
facebook.com/EsquadraodaModaSBT
Hoje em Dia
facebook.com/ProgramaHojeEmDia
Vanguarda Mix
facebook.com/VanguardaMix
Among the main TV programs enjoyed by plus size bloggers, the top positions are filled out by attractions targeted for
the plus size public, like Curvy Girls and Big Sexy Casting.
Although these attractions have not published any relevant content during the period (the Curvy Girl page, as an
example, was last updated in 2014). It is important to mention their relevance compared to other TV shows.
32. CONCLUSION
The network analysis observed that Brazilian
plus size bloggers are widely engaged in
the production and promotion of self-
acceptance and self-love content. In this
process, content on fashion, beauty, health and
self-esteem play an important role. More than
just being represented, Brazilian plus size
bloggers show an urge to spread out more and
more the need to fight for the deconstruction of
stereotypes and fight against hidden and
explicit prejudices which they are target;
The content produced and shared by Brazilian bloggers respond to
direct or indirect content consumption coming from resources such as
portals and other national and international blogs, especially those
targeted for the plus size universe. Among the media profiles were:
The Curvy Fashionista, GabiFresh and Garner Style blogs and the
portals Plus Model Magazine, SCORCH Magazine and Curvy Magazine;
Other pages like Vogue and Elle Brazil editorials are listed, however, a
fact that called the attention was the presence of the Brazilian site M
de Mulher in second place, among the most liked pages by Brazilian
plus size bloggers. The profile positioning is due to the frequent
promotion of content produced by Ju Romano, especially the vlog A
Gorda e o Gay (The fatty girl and the Gay guy), among other reasons;
33. CONCLUSION
On the top of the cosmetic preferences list are international wide
reach brands, such as MAC Cosmetics, Channel and Sephora, as well
as more popular and accessible like Avon and Dove. Other national
brands such as O Boticário and Quem Disse, Berenice? appeared in
important positions;
Among the international clothing brands are Monif C. and Torrid,
besides the line Curve from ASOS. Brazilian brands Lunender and
Flaminga Plus Size are also among the main references mentioned by
the bloggers;
Brazilian plus size bloggers influence not only followers media
preferences, but also beauty and clothing consumer habits. From this
mapping, it was possible to list the most followed brands by the
influencers;
In terms of musical consumption, it was
possible to identify that among the Brazilian
bloggers POP style, and plus size artists, like
the British singer Adele and the American
singers Mary Lambert, Beth Ditto and Meghan
Trainor prevails. In third place on the ranking of
preferences is the group The Glamazons,
composed by plus size burlesques singers. The
Glamazons got popular after appearing on
America’s Got Talent;
34. CONCLUSION
It was also possible to identify the TV programs that Brazilian plus size
bloggers watch. In the main positions are the TV series Curvy Girls and
the reality show Big Sexy Casting, whose theme is basically related to
the plus size universe. National programs like Esquadrão da Moda and
Hoje em Dia were among the 10 most watched;
This mapping allowed us to notice the presence of Brazilian actresses
Mariana Xavier (in second place on the ranking), Cacau Protasio and
Priscilla Marinho among Brazilian plus size bloggers preference.
Amongst the international preferences, we highlight the actresses
Queen Latifah, Melissa McCarthy and Dascha Polanco;
In the visual arts field, it is interesting to notice that the
bloggers’ preference is not based on what
oversized women portray, but on the possibility
of promoting political messages and reflections
about the prejudice oversized people suffer. Among the designers
and illustrators that are on top of the list, the Brazilian Edull, creator
of Modern Princess that represents Disney princesses in plus size
version, is in the spotlight;
35. CONCLUSION
And finally, the methodology used in the mapping
allowed to conclude that the cultural and media
consumer preferences, as well as the inspiration
that Brazilian bloggers identify with denote the
search for representativeness, but mainly the
increase of the range these relevant
conversations have on oversized women identity
formation and their political issues.
The interest of national and international fashion brands to
guarantee plus size representativeness also generates questioning
about the standards adopted. The requirements of Ford Models
Agency are that plus size models wear between size 16 and 18
(USA), 44 and 46 (Brazil). This reality is not reflected among the
preferences of Brazilian plus size bloggers. Among the main models
followed by the influencers is Fluvia Lacerda, internationally known
as the “plus size Gisele Bündchen” and the American Tess Holliday;
Brazilian plus size bloggers influence not only followers’ media
preferences, but also beauty and clothing consumer habits. From
this mapping it was possible to list the brands influencers follow the
most;
36. OUTCOMES
The mapping presents a ranking and covers
the preferences of Brazilian content
producers on plus size fashion, but the
network extracted can generate more
information activated through deeper
research such as:
Specific Channels Study of Adequacy
Competitive Segment Benchmarking
Media Content Dissemination Analysis
Content Category and Performance
Analysis
Mapping, Evasion and Crisis Resolution
Related to the Segment
Contact us to know more about our studies and digital
communication & research intelligence services.
IBPAD (Brazilian Institute of Research and Data
Analysis) is a center of knowledge in the areas of
Research and Public Opinion, Politics &
Government Relations and Digital Communication.
The focus of the Institute is the development,
application and teaching of techniques and
methodologies in data analysis with solid scientific
basis.
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+55 11 3042-0218 | +55 61 4042-2018
Technical File
Msc. Tarcízio Silva – Methodology, Analysis and Copywriting
Msc. Max Stabile – Methodology
Roberta Cardoso – Analysis and Copywriting
Yuri Amaral - Illustration