Brazil has a large presence on social networks like Twitter. Librarians in Brazil have had mixed success using Twitter, with some individuals gaining awareness and networking opportunities but institutions struggling to interact and engage users at a large scale. There is a debate on how to effectively measure the impact of social media use and how libraries can improve their strategies to prove that it works for their goals.

1. BRAZIL LEADS
THE WORLD
THEO PRESENCE
IN SOCIAL
NETWORKS

2. source: The Nielsen Company

3. source: The Nielsen Company

4. source: The Nielsen Company

5. source: semiocast.com

6. source: semiocast.com

7. STATS
SPEAKS FOR
THEMSELVES

8. SOCIAL
NETWORKS
SPEAKS
A NATURAL
FOR BRAZILIANS

9. HISTORY &
CULTURE
EXPLAINS

10. TWITTER HAS HAD
A LARGE
A LARGE
IMPACT ON BRAZIL

11. AT TIMES, SOME
BRAZILIAN
WORLDWIDE
TRENDING TOPIC

14. TWITTER
IS JUST
TOO ATRACTIVE
TOO ATTRACTIVE

15. MORE SPEED
UBIQUITY
FILTER QUALITY

16. TWITTER
A NATURAL
FOR [BRAZILIAN]
LIBRARIANS

17. 300+
60+

18. HERE’S
WHAT
CATCH
WE GOT

19. TWO TYPES OF
PRESENCE
PERSONAL &
INSTITUTIONAL

20. REALLY GOOD AT
PROFESSIONAL
CONVERSATION

21. NOT SO
GOOD AT
INSTITUTIONAL
CONVERSATION

22. LIBRARIANS
SHARING WITH
LIBRARIANS

23. LIBRARIANS
PANPHLETING TO
USERS

24. LIBRARIANS SIDE:
AWARENESS
ARTICLE REQUEST
NETWORKING

25. LIBRARY X USER SIDE:
LOW LEVEL OF INTERACTION
STRUGGLE TO GET FOLLOWERS
NO PRIOR STRATEGY
ACCOUNTS LEFT BEHIND

26. LIBRARIANS SIDE:
WAY TO HACK THE SYSTEM
ALTERNATIVE OUT ACADEMICS
SELF BRANDING

27. LIBRARY X USER SIDE:
DUPLICATION OF WORK
NO IMEDIATE IMPACT
WON’T CONVERT POTENTIALS
IMPOSSIBLE TO PERSONALIZE

28. LIBRARY’S TWITTER AS
NEWSBOARD
E
HAS FULFILLED
ITS ROLE

29. THAT’S IT?

30. TIPPING POINT

31. ARE WE DOING
MARKETING
OR
ADVERTISING ?

32. PROVE THAT
SOCIAL MEDIA
WORKS
THEN USE WHAT WE
KNOW TO MAKE IT
BETTER

33. SOMETHING OF
INCALCULABLE
VALUE THAT NEEDS
TO BE MEASURED

35. CAN WE MEASURE
HOW MANY BOOKS
WERE LENT
THANKS TO TWITTER?

36. LIBRARIANS LACK
THE ABILITY
TO DEAL WITH
LACK OF POLICIES

37. WE FAILED
BUT NEED TO
MOVE ON

38. GOOD PROBLEMS
ARE FUEL FOR
A CREATIVE
COMMUNITY

39. TWITTER IS
MEANT TO BE
SIMPLE
NOT TO BE
FUNDAMENTAL

40. THINK OF TWITTER
AS A PLATFORM
TO DO THINGS
RATHER THAN
SAY THINGS

41. CERTAINLY THERE’S
TOO MUCH HYPE
AND IN THE LONG TERM
TWITTER MAY NOT
CHANGE THE WORLD
WORLD.
BUT THE MODEL
IS HERE TO STAY

43. MAJOR WORKING FORCE
SOCIAL MEDIA EXPERTISE
PORTUGUESE
UNDER 30s

44. OBRIGADO! :D
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