This document summarizes the findings of a study conducted by Box 1824, a global research company, on the dreams and aspirations of Brazilian youth aged 18-24. The study found that this generation embraces a "New Collectivism" and is focused on issues like professional formation, employment, and helping to change society. It identified a group called "Bridge-Youth" that are influential connectors working on social and environmental causes. The study aims to understand the future from the perspective of Brazil's youth.

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2. BOX 1824 is a global research
company focused on mapping trends
and consumer insights. Our projects
are tailor-made and seek to develop a
new vision and understanding of
society, unveiling trends and spotting
emerging socio-cultural behaviours.

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‘Brazilian
Dream’ study
main findings

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// Why 18-24 and why Brazil
// The Brazilian youth dreams
// A‘New Collectivism”
// Behaviour drivers
// Bridge -youth
// Brazil’s vocation map

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Brazil’s
economy
6th largest economy
Natural energy resources
Low rates of
unemployment
Demographic bonus

6. B R A Z I LI A N D RE AM / DRIV E RS B O X 1 8 24
Brazil’s issues
Brazil cost
Education
Infra-structure
Social inequalities

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A study about Brazil
and the future from the
perspective of 18 to 24
year-old youth.

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SONZ IO A N A SILE IRO B O X 1 8 24
a new
18-24
Brazil
UNPRECEDENT
COMBINATION
a new
generation

9. B R A Z I LI A N D RE AM B O X 1 8 24
PRIMARY INFLUENCE
CENTER
18-24 26 million
Antennas for picking up
the “spirit of the time”

10. B R A Z I LI A N D RE AM B O X 1 8 24
QUALITATIVE
PHASE
QUANTITATIVE
SURVEY 1784
interviews
04 cities
Representative sample of the current
Brazilian youth population:
A, B, C, D and E CLASSES
173
cities
1200
field / group
interviews
18 - 24
23
states

11. B R A Z I LI A N D RE AM B O X 1 8 24
INDIVIDUAL
DREAM

12. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24
PROFESSIONAL
FORMATION AND HOUSE OWNERSHIP MONEY
15%
EMPLOYMENT
9%
55%

13. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24
55%
24%
THE PROFESSION
OF MY DREAMS
16%
PROFESSIONAL WORK
FORMATION AND (FUNCTIONAL MATTERS)
EMPLOYMENT
15%
STUDY FOR A
PROFESSION

14. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24
55%
24% 04
THE PROFESSION
OF MY DREAMS BE AN ENTREPRENEUR /
ADMINISTRATOR / SET
16%
UP MY OWN BUSINESS
PROFESSIONAL WORK
FORMATION AND (FUNCTIONAL MATTERS)
EMPLOYMENT
15%
STUDY FOR A
PROFESSION

15. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24

16. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24
79%
DON’T GO TO
COLLEGE

17. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24
79%
DON’T GO TO
COLLEGE
77%GO
INTEND TO
TO COLLEGE

18. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24
77%GO
79%
A/B CLASSES
79% 77%
DON’T GO TO C CLASS
COLLEGE INTEND TO 74%
TO COLLEGE D/E CLASSES

19. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24
IMPORTANT
MIND SHIFT

20. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24
INDIVIDUALISM
1950 1980
1960 1990
IDEALISTIC DREAMS POSSIBLE DREAMS
2000
1970 2010
COLLECTIVITY

21. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24
20%
50%
Youths more
connected to
individualistic
discourses
Youths more
connected to
30%
collective
discourses
Youths more
connected to
moderate
discourses

22. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24
AREAS THEY ARE
31 CULTURE/ART (THEATER, CINEMA, DANCE)
29 ENVIRONMENT
WILLING TO TAKE
70%
26 EDUCATION
25 SPORT
PART IN
19 TECHNOLOGY
11 ETHICS / SOCIAL RESPONSIBILITY
11 RELIGION
7 POLITICS
7 ECONOMY
OF YOUTHS STATE THAT
THEY WOULD LIKE TO
TAKE PART IN
COMMUNITY PROJECTS

23. SON Z IO A N A SILE IRO
B R A H LI B R D RE AM B O X 1 8 24
DRIVERS

24. B R A Z I LI A N D RE AM / DRIV E RS B O X 1 8 24
A NEW WAY OF THINKING
ABOUT THE WORLD
The culture of “and”
NÃO-DUALISMO
instead of “or”
NON-DUALISM

25. B R A Z I LI A N D RE AM / DRIV E RS B O X 1 8 24
A NEW WAY OF RELATING
TO THE WORLD
HIPERCONEXÃO
HYPER-CONNECTION The amplitude that
emerges from the power of
networks

26. B R A Z I LI A N D RE AM / DRIV E RS B O X 1 8 24
200mi 80mi
population internet users
3 hours 28% 8% 10%
smart
a day broadband mobile phones

27. B R A Z I LI A N D RE AM / DRIV E RS B O X 1 8 24
A NEW WAY OF ACTING IN
THE WORLD
MICRO-
MICRO-REVOLUTIONS Multiple silent revolutions
change the world slowly
REVOLUÇÕES and gradually

28. B R A Z I LI A N D RE AM / DRIV E RS B O X 1 8 24
EXAMPLES OF HOW THE GENERATION
CONNECTS THE DRIVERS
92% 79% 68% 85%
believe that
their actions can
believe that
it is possible to
would like
local culture
believe that
the Internet
change society make a change in and global contributes to
politics from acts culture to mix their learning
in their daily life

29. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24
WHO’S ACTING
TOWARDS THE
COLLECTIVE
DREAM?

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BRIDGE-YOUTH
A new kind of influencer

31. SON H O B R A SILE IRO B O X 1 8 24
BRIDGE-YOUTH
8%
OF YOUNG BRAZILIANS
(AGED 18 TO 24) ARE
BRIDGE-YOUTHS

32. SON H O B R A SILE IRO B O X 1 8 24
BRIDGE-YOUTH
//POLLINATORS
//INTEGRATORS / DIALOGUERS
//MULTIPLE CAUSES
//KNOWLEDGE BUILT BY EXCHANGE
Brazilian Dream

33. SON H LI B R D RE AM //
B R A Z IO A N A SILE IRO YOU TH S B O X 1 8 24
BRIDGE-YOUTH
Responsibility for the
collective
Protagonism
Real heroes

34. SON H LI B R D RE AM //
B R A Z IO A N A SILE IRO YOU TH S B O X 1 8 24
JOVEM-PONTE
Pragmatic optimism
Networked, in a
collaborative way

35. SON H O B R A SILE IRO B O X 1 8 24
BRIDGE-YOUTH
COORDINATION OF
THE MOVEMENTS
53% 60%
ORGANIZATIONS PEOPLE

36. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24
BRIDGE-YOUTH WHO’S RESPONSIBLE FOR
CHANGES IN SOCIETY?
THE GOVERNMENT 62
MY GENERATION 39
SCHOOLS AND UNIVERSITIES 35
MEDIA 29
MYSELF 29

37. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24
TAHÍS, 24, RIO DE JANEIRO
Focus: citizenship and
social inclusion
Graduated in Social Science, and
a post-graduate student in
Políticas Públicas
At 11 anos, created a “toy
library”
Coordinates and NGO dedicated
to the intelectual development of
young people.
Núcleo Disciplinar de Memória e
Reflexão Afrodescentdente, at
PUC-RJ

38. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24
RAÍSA, 19, RECIFE
Focus: design, and
multiple simultaneous
activities
Acts as a volunteer in many
social projects
An active participant of the
Critical Mass movement
Was a member of a collective
that articulated literary
democratization projects
Participated in a movement that
prevented the construction of a
shopping mall in a green area of
Recife

39. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24
THIAGO VINÍCIUS, 20, SÃO PAULO
Focus: empowerment of his
community, local culture, social
currencies
Works as a loan officer in the União Sampaio
Community Bank
Works in the Campo Limpo Women Popular
Union
A volunteer in environmental activities of
Projeto Arrastão since he was 14 y/o
Engaged in the articulation of “saraus”,
workshops and socio-cultural activities in his
community
Co-founder of the Solano Trindade Cultural
Fomentation Agency

40. SON H O B R A SILE IRO // O JOV E M B O X 1 8 24
MARINA AMARAL, 24, SÃO PAULO
Focus: politics, collaboration
She went to business school
Co-founded Instituto Tellus
Actively participated in the campaign ‘Eu
Voto Distrital”

41. SON H O B R A SILE IRO B O X 1 8 24
BRIDGE-YOUTH
FORA DO EIXO
SOCIAL TECHNOLOGY
INDEPENDENT MUSIC
CREATIVE ECONOMY www.foradoeixo.org.br

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BRIDGE-YOUTH
‘HACKER BUS’
DIGITAL TRANSPARENCY
www.casadaculturadigital.com.br

43. SON H O B R A SILE IRO B O X 1 8 24
BRIDGE-YOUTH
CATARSE
CROWDFUNDING
www.catarse.com.br

44. B R A Z I LI A N D RE AM // YOU TH S B O X 1 8 24
BRIDGE-YOUTH
The bridge-youth has the
mindset, the tools and the
power os influence to be
real change makers.

45. B R A Z I LI A N D RE AM // V OC ATION M AP B O X 1 8 24
VOCATION
MAP

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‘Bridge’

47. B R A Z I LI A N D RE AM // V OC ATION M AP B O X 1 8 24
Participation Dialogue
‘Bridge’
Diversity Creativity

48. B R A Z I LI A N D RE AM // V OC ATION M AP B O X 1 8 24
HUMANE EMPIRE OF
POWER COLORS
‘Bridge’
NATURAL CREATIVE
WISDOM FUSIONS

49. B R A Z I LI A N D RE AM // V OC ATION M AP B O X 1 8 24
HUMANE EMPIRE OF
POWER COLORS
‘Bridge’
NATURAL CREATIVE
WISDOM FUSIONS

50. B R A Z I LI A N D RE AM // TH E RE SE ARC H B O X 1 8 24
We want to be a
bridge company.

51. B R A Z I LI A N D RE AM / DRIV E RS B O X 1 8 24
www.osonhobrasileiro.com.br
Presentation in slideshare.com
Video with subtitles on Vimeo
nic@box1824.com.br
carla@box1824.com.br

52. B R A Z I LI A N D RE AM / DRIV E RS B O X 1 8 24
Thank you.