The document discusses the results of a survey of 11,000 consumers across 8 countries about their perceptions of brand sharing. Some key findings include: - 9 out of 10 consumers want brands to share in a more meaningful way rather than just distributing branded content. Sharing experiences and values are especially important. - There is a hierarchy of sharing behaviors, with more substantive and participatory sharing like shared dialog and experiences having the strongest correlation with purchase intent. - Consumers want opportunities to provide feedback and collaborate in product design and development. Openness about product performance is also highly important. - Sharing a brand's history in an open way can be a powerful predictor of consumers' intent to purchase