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WANT MORE MEANINGFUL 
RELATIONSHIPS WITH BRANDS 
THINK BRANDS DELIVER 
TODAY THE VALUE 
EXCHANGE IS BROKEN ONE-SIDED RELATIONSHIP 
SHARED RELATIONSHIP 
SINCERE COMMITMENT 
TO THEIR CUSTOMERS 
BRANDS HAVE SELF-CENTERED 
DESIRE TO INCREASE PROFITS 
THE ELEVATION OF 
BUSINESS VALUE 
IT IS IMPORTANT TO RECOGNIZE THERE IS A 
THIRD NEED STATE, SOCIETAL. MEETING A 
COMBINATION OF EMOTIONAL, RATIONAL 
AND SOCIETAL NEEDS HAS A COMPOUND 
IMPACT ON KPI’S.

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brandshare 2014 infographic

  • 1. WANT MORE MEANINGFUL RELATIONSHIPS WITH BRANDS THINK BRANDS DELIVER TODAY THE VALUE EXCHANGE IS BROKEN ONE-SIDED RELATIONSHIP SHARED RELATIONSHIP SINCERE COMMITMENT TO THEIR CUSTOMERS BRANDS HAVE SELF-CENTERED DESIRE TO INCREASE PROFITS THE ELEVATION OF BUSINESS VALUE IT IS IMPORTANT TO RECOGNIZE THERE IS A THIRD NEED STATE, SOCIETAL. MEETING A COMBINATION OF EMOTIONAL, RATIONAL AND SOCIETAL NEEDS HAS A COMPOUND IMPACT ON KPI’S.