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RSG Branding Presentation
The document discusses how attitudes are formed through life experiences, which can be direct or secondary. It highlights the Afterzone as a space that promotes independence, social maturity, and cultural adeptness among youth, combining elements of urban hip hop and Latino cultures.
RSG Branding Presentation
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- 17. Attitudes are createdfrom life experiences Direct Experiences Secondary Experiences
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- 21. AZ Promise Youthin the AfterZone are allowed to be: M ORE INDEPENDENT, S OCIALLY MATURE, and C ULTURALLY ADEPT. The AfterZone EMBODIES an IMAGE that FUSES URBAN HIP HOP and LATINO CULTURES.
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