MMA TapIn aims to connect die-hard MMA fans and key stakeholders in the sport who feel excluded from mainstream media coverage. It will work collaboratively with media to promote MMA through building relationships and educating them, in return benefiting media organizations. MMA TapIn will serve as a conduit for bringing together the Ohio MMA community initially and connecting fans elsewhere by tapping into local news coverage and combatives competitions on a national scale.

1. Brand messaging:
Want to provide die-hard MMA fans, sports fans, and other key stakeholders associated with the
sports a way to stay-connected.
Everyone wants to be connected or associated with something. A since of belonging.
Consumers, fans, and key stakeholders want access and to be included not excluded.
With lack of mainstream media coverage of MMA more and more fans are leveraging interactive
and electronic news media to obtain information about happenings in the world of MMA.
In the Mixed Martial Arts (MMA) world tapout is a form of submission or making your opponent
quit. Or in the case of traditional media, they capitulated and in most cases no longer cover
MMA. MMA TAPin will take the approach to embrace the media, build new relationships with
mainstream media, and work in cooperation with them in promoting MMA in return media will
derive many tangible and intangible benefits from the collaborative efforts. Armed forces public
lessons learned from the World War II through Gulf War serves as valuable lessons learned.
Name takes all the negatives associated with some MMA promotions approach to media and
community relations and turns them into a positive.
The bigger picture…
Tap into Ohio based MMA news; eventually national MMA and armed forces combative news.
Unlike other organizations, going to bridge gap between traditional media and local MMA
community. Oftentimes local network affiliates stories are given a national slant. Will require
building new relationships and educating Mixed Martial Artists and promoters. Building upon
credibility and relationships is key to meeting mission objective.
MMA TapIn will serve as a conduit of bringing fans together in Ohio, then elsewhere.
MMA TapIn affiliates.
Tap In is a very catchy and accepted part of our culture. Connotations: Tap into the network, tap
into talent, tap into the keg, tap into the social network, tap in to the inner-circle etc.
MMA TapIn reversed translates into TapIn to MMA.
Can create a movement. MMA TapIn is an Ideology in a way. Continue to tell the MMA story.
MMA fans will be compelled to ask just what is MMA TapIn? Creates best form of advertising,
word-of-mouth and social media mentions.
Fans and news media will want to find out how to tap in to the Ohio MMA community for now
and the national scene in the foreseeable future to include armed forces combatives
competitions.