Branding from the Inside Intro
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Company brand can be your most competitive advantage, but it doesn't begin in the Marketing Department. Company brand is company reputation and it begins internally with company culture.
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Branding from the Inside Intro
- 1. BRAND FROM THE INSIDE ……
- 2. Does the Starbucks brand form Because of great advertising? Was it their specialty drinks? Their menu? Their employees?
- 3. It’s all of that and more. It’s the whole experience! Exp e rien c e
- 4. ice Serv Leadership mer Peop to Cus Po le lic Pac ie kag s in g Sales BRAND BRAND Strategies s ork tw Fa a l Ne ct s c o ci ilit du S Ma ie Logo Website o Pr r ke s ting
- 7. PRODUCTS PUBLIC RELATIONS EVENTS CUSTOMER SERVICE SALES PROMOTIONS PACKAGING BLOG DIRECT MAIL YOUTUBE LOOK & FEEL OF FACILITIES ADVERTISEMENTS PRESS RELEASES NEWSLETTERS RADIO CAMPAIGNS TWITTER WORD OF MOUTH PRICING STRATEGIC PLAN EMAIL SERVICES WEBSITE LOGO SLIDESHARE FACEBOOK
- 8. MEETINGS LEADERSHIP BEHAVIORS PERFORMANCE MANAGEMENT STRATEGIES DECISIONS RECOGNITION POLICIES INCENTIVES VISION & MISSION COMPENSATION STRATEGIC PLAN PERFORMANCE APPRAISALS COMPANY VALUES HIRING PROCEDURES WORK SPACE EMAILS BENEFITS TRUST COMMUNICATION STRATEGIES
- 9. Formal WHEN TOUCH POINTS AND DESIRED BRAND COLLIDE! Communication
- 10. WHEN TOO MANY DIFFERENT MESSAGES ARE SENT THROUGH ALL OF THESE TOUCH POINTS, DESIRED COMPANY BRAND WILL NOT DEVELOP. IT JUST BECOMES NOISE!
- 12. FOCUS ON EVERY TOUCH POINT! WHAT BRAND ARE YOU COMMUNICATING?
Editor's Notes
- Formal and Informal Communication Methods