Auf der Suche nach dem Mobilisierungsgen: Campaigning Summit 2012

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Auf der Suche nach dem Mobilisierungsgen: Campaigning Summit 2012

  1. 1. AUF DER SUCHE NACH DEMMOBILISIERUNGS-GEN PHILIPP MADERTHANER
  2. 2. CAMPAIGNING HIPDNA. RS ÜHRU NG EF DE AK(c) PHILIPP MADERTHANER 2012 D EN TI STO UG VIE LEA RZE RE NDE ÜBE KOMMUNIKATION RY MOMENTUM IN OL MP V VI E ER END E O RG A NISATIO N OW NT ERME
  3. 3. „LA CAMPAGNE“ DIE EINNAHME VON NEUNBURG, 1645
  4. 4. FACEBOOKWELTWEITE VERBINDUNGEN
  5. 5. JOIN US ONFACEBOOK
  6. 6. 50.640„GLOBAL WARMING“
  7. 7. 116.138„REGGAE“
  8. 8. 767.011„PASTA“
  9. 9. 4.810„BADEENTE“
  10. 10. 67„PINK SOCKS!“
  11. 11. CAMPAIGNING HIPDNA. RS FÜ HRU NG DE AK DE EN TI(c) PHILIPP MADERTHANER 2012 STO UG VIE LEA RZE RE NDE ÜBE KOMMUNIKATION RY MOMENTUM IN OL MP V VI ER E END E O RG A NISATIO N OW ERMENTCAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  12. 12. MOMENTUMCAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  13. 13. SSEL www.oevp.at CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT Im pre ss u m : M e die nin h a b er: Ö sterreic his c h e Vo lk s p artei, Lic hte nfe ls g a ss e 7, 1010 Wie n , Te l. 01/401 26-0
  14. 14. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  15. 15. CAMPAIGNING HIPDNA. RS EF ÜHRU NG AK DE D EN TI(c) PHILIPP MADERTHANER 2012 STO VIE UG LEA RZE RE NDE ÜBE KOMMUNIKATION RY IN OL MP V VI ER E END E O RG A NISATIO N OW ERMENTCAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  16. 16. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  17. 17. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  18. 18. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  19. 19. LEAD AND THEY WILL FOLLOW.CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  20. 20. CAMPAIGNING HIPDNA. RS EF ÜHRU NG AK DE D EN TI(c) PHILIPP MADERTHANER 2012 STO VIE UG LEA RZE RE NDE ÜBE KOMMUNIKATION RY IN OL MP V VI ER E END E O RG A NISATIO N OW ERMENTCAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  21. 21. STORIES SELL.CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  22. 22. ? HY W ? W HOCAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  23. 23. ? HY W HA ? W HO T?CAMPAIGNING MOMENTUM LEADERSHIP W STORY EMPOWERMENT
  24. 24. CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  25. 25. ? HY W HA ? W HO T?CAMPAIGNING MOMENTUM LEADERSHIP W STORY EMPOWERMENT
  26. 26. http://www.youtube.com/watch?v=0f3yKDAP8VA
  27. 27. CAMPAIGNING HIPDNA. RS ÜHRU NG EF AK DE(c) PHILIPP MADERTHANER 2012 D EN TI STO VIE UG LEA RZE RE NDE ÜBE KOMMUNIKATION RY IN OL MP V VI E ER END E O RG A NISATIO N OW NT ERMECAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  28. 28. WE WANTCAMPAIGNING MOMENTUM LEADERSHIP YOU STORY EMPOWERMENT
  29. 29. THEORY OF CHANGECAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  30. 30. http://www.youtube.com/watch?v=Pol5YJmC8zA
  31. 31. EMPOWERMENT.CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  32. 32. MESSBAR.CAMPAIGNING MOMENTUM LEADERSHIP STORY EMPOWERMENT
  33. 33. http://www.youtube.com/watch?v=8bQVo7NoHPA
  34. 34. CAMPAIGNING HIPDNA. RS ÜHRU NG EF DE AK(c) PHILIPP MADERTHANER 2012 D EN TI STO UG VIE LEA RZE RE NDE ÜBE KOMMUNIKATION RY MOMENTUM IN OL MP V VI E ER END E O RG A NISATIO N OW NT ERME
  35. 35. http://www.youtube.com/watch?v=GA8z7f7a2Pk
  36. 36. CAMPAIGNING HIPDNA. RS ÜHRU NG EF DE AK(c) PHILIPP MADERTHANER 2012 D EN TI STO UG VIE LEA RZE RE NDE ÜBE KOMMUNIKATION RY MOMENTUM IN OL MP V VI E ER END E O RG A NISATIO N OW NT ERME
  37. 37. AUF DER SUCHE NACH DEMMOBILISIERUNGS-GEN FOLLOW ME @MADERTHANER
  38. 38. QUELLEN.(15) + (16) ÖVP(19) OBAMA FOR AMERICA(20) + (26) APPLE(28) GREENPEACEhttp://www.youtube.com/watch?v=0f3yKDAP8VA(24) + (25) + (27) WHY-HOW-WHATBased on Simon Sinek, startwithwhy.com & Prof. Marshall Ganz (Harvard 2010) „Leading Change“(32) INNOCENT SMOOTHIEShttp://www.youtube.com/watch?v=Pol5YJmC8zA(35) INNOCENT SMOOTHIEShttp://www.youtube.com/watch?v=8bQVo7NoHPA(33) + (34) INNOCENT SMOOTHIES(37) SASQUATCH MUSIC FESTIVALhttp://www.youtube.com/watch?v=GA8z7f7a2PkText based on Derek Sivers; sivers.org

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