Fall Out Boy has a unique branding style across their album covers, image, news coverage, music videos, and over time. Some album covers like Save Rock and Roll have meaning while others like Infinity on High are more random. Their indie rock image fits their alternative music. They receive coverage in magazines read by their target audience. Music videos use techniques like jump cuts, pans, and zooms with bright lighting to create an upbeat feel. As the band progressed, their clothing styles evolved individually while sticking to an indie rock style collectively, most notably Pete Wentz developing a gothic punk style. Their music itself changed little but music videos radicalized from story-based to more random concepts relevant to songs.

1. Branding a star
fall out boy
By Toby Trew

2. CD covers
• All of fall out boys album covers have been very random but
some have meaning behind they with the save rock and roll
cover it is used to signify the change in musical styles.
But the infinity on high album cover has no reasoning behind it.
This makes there overall style seem more random and more
unique compared with other bands.

3. image
• Fall out boy have a very indie and alternative
look. There image fits in with the conventions
of the bands music and the style that would
be associated with the band.

4. News articles
• Fall out boy have been featured in many news articles in magazines and on
websites such as g, rock sound and rolling stone. These magazines are
useful for the band to be in because they are read by fans of fall out boys
music style and so they would be more likely to read about them and
listen to there music.

5. Music videos
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Some of there music video are very alternative in the way they use Mise en scene.
They also use a lot of jump cuts pans and zooms in there music videos these are recurring shots used throughout all fall out
boy music videos.
The lighting used in there music videos is usually bright and is used to create an upbeat.
With the editing of some of there music videos they make some of the colours throughout stand out to emphasis the
importance of some props in there videos.

6. Change over time
• As fall out boy progressed as a band there clothing changed both as
a band and individually. With the band as a whole sticking with an
indie rock style with there own individually tweaks to the style. One
member in particular Pete Wentz the bassist went to a more
gothic/punk style.
• As for the rest of the band and its musical style it had very little to
change throughout the years that the band has been around
because the bands music is always very random and no two songs
are ever similar.
• But the bands music videos have seemed to change fairly radically
since they started, they have gone from having more story based
videos to having random concepts throughout there videos for
example “I don't care” and “the take over the breaks over” both are
very random concepts but have some relevants to the songs.