The document provides branding guidelines for Nova Truck Centres, including their logo, brand colors, fonts, watermarks, letterheads, email signatures, and business cards. It emphasizes presenting a consistent brand identity as one unified company rather than individual locations. The redesigned logo incorporates elements from both merging companies to represent trucks and truck centers. Guidelines specify appropriate use of the logo, colors, fonts and templates to ensure a coherent customer experience.

1. Brand Standards

2. Nova Truck Centres | Brand Standards
Brand Overview
Logo
Brand Colours and Font
Watermark
Sub Brands
Letterhead
Email Signature
Business Cards
Contents

3. Nova Truck Centres | Brand Standards
What is a brand?
A brand builds the story of what makes our company great. It will
guide and inspire the way we act, engage and deliver our
experience. It is the story of who we are and where we’re going.
Brand Promise
A brand promise is the customer experience we deliver. It’s what
our customers are to expect from us and the standards we
expect from ourselves. This is the driving force behind how we
succeed together as a company by delivering our brand
promise—everyday.
Brand Identity
The brand identity is what brings the brand to life.
We are not NTC, Nova, Westville, Truro etc. We are one
company. We are Nova Truck Centres.
Nova Truck Centres will continue to carry on the culture of a
friendly and dedicated staff and the tradition of delivering expert
technicians, dependable parts availability, and of course finding
the right truck or trailer for every job.
Our Brand

4. Nova Truck Centres | Brand Standards
What is the importance of a logo?
Our logo is a visual statement to potential and existing
customers. It conveys our company’s identity and what it stands
for.
Proper use of our logo and branding standards is important in
order to deliver a consistent customer relationship and
experience.
Our logo
The redesigned logo is simple yet bold—it is a combination of
both companies.
We wanted to retain the emphasis on Nova, as it has strong root
in our communities and culture. However, we’ve incorporated
Lockhart Truck Center logo’s flying truck to bring a unique design
element and inclusion of Truck Centres to better reflect what we
do; the selling and servicing of trucks, trailers, and parts.
Logo

5. Nova Truck Centres | Brand Standards
Logo Options
Option 1 | Legal Chrome Logo Option 2 | Legal Black Logo
Option 4 | Chrome Logo Option 5 | Black Logo
Option 3 | Legal White Logo
Option 6 | White Logo
*Please note that the background is not part of the white logo; it is only to show visual.

6. Nova Truck Centres | Brand Standards
Font Typeface
Standard font: Arial
Additional options:
• Arial Black
• Arial Narrow
• Calibri
• All options can be bold, italic or regular.
• Calibri should only to be used when
content readability is difficult.
Brand Colours & Font
Pantone Colours

7. Nova Truck Centres | Brand Standards
The watermark is an accent icon that is a unique element to our
brand identity. It can be used in the background of letterhead,
ADP forms, note pads or to protect photos and videos.
Watermark

8. Nova Truck Centres | Brand Standards
Sub Brands
Main Sub Brands
Trailer Sub Brands
Main Parts Suppliers

9. Nova Truck Centres | Brand Standards
There are 6 letterhead options:
1. Westville 3. Dartmouth Western Star 5. Body Shop
2. Truro 4. Dartmouth Freightliner 6. All Locations
Letterhead Options
Sample: All locations Sample: Body Shop

10. Nova Truck Centres | Brand Standards
Email signature guidelines
• Do not place backgrounds in your emails
• If you do not have a cell or use fax, you can
exempt it from your signature
• Signature font: Arial
• Signature size: 10
• Font colour: black
Email Signature
Layout for copying Sample 1 Sample 2
Full Name
Position
Nova Truck Centres | Location
T: 902.000.0000
C: 902.000.0000
F: 902.000.0000
novatruckcentres.ca
Athea Costello
Marketing Manager
Nova Truck Centres | Dartmouth
C: 902.449.8086
novatruckcentres.ca
Jim Delaney
Branch Manager
Nova Truck Centres | Westville
T: 902.396.2040
C: 902.921.3033
novatruckcentres.ca
Option 1 | Truro Signature Footer
Option 2 | Westville Signature Footer
Option 3 | Body Shop Signature Footer
Option 4 | Dartmouth Signature Footer
Option 5 | Generic Signature Footer
Email signature Instructions
Here is a link on how to change or add a new
signature.

11. Nova Truck Centres | Brand Standards
Business Cards
Option 1 | Used for all employees
Front of business cards
Option 2 | Used for Service Advisors and Shop Foreman's
Back of business cards
Option 1 | Includes sub-brand logos Option 2 | no sub-brands; for admin
positions
Option 3 | For sales teams—includes
their sales certification and sub brand