The document provides a brand review report for June that includes key metrics and performance for ads, top selling and slow moving products, top performing ads, analysis of reseller ads, and competitors. It identifies challenges including low stock and recommends an action plan for July that focuses on promotions, bogo plans, adjusting assortment, and familiarization with the Carpe Diem brand.

1. 1
JUNE
Brand Review Report
PRESENTED BY RONEL ANGELES

2. 1.Ad Expenses vs. TQS
2.Average Sales per Customer (ASC)
3.Top 5 Best Sellers and Slow Moving
products
4.Top 5 Best Performing Ads
5.Reseller Ads
6.Competition Analysis
7.Action Plan for June
8.Overview

3. 3
ADS EXPENSE VS. TQS

4. 4
Total
Transactions for
June
AVERAGE SALES PER CUSTOMER
815
₱1537.1
Total
Transactions for
May
AVERAGE SALES PER CUSTOMER
912 ₱1587.68

5. 5
MONTH
May
AMOUNT SPENT REACH POST REACTIONS
₱182,955.49 878,824 332,888
COMMENTS SHARES LINK CLICKS PAGE LIKES
2,701 781 29 2,781
MONTH
June
AMOUNT SPENT REACH POST REACTIONS
₱173,446.5 ( included
440.72 – Sopistikada
Ads Manager)
1,525,249 198,578
COMMENTS SHARES LINK CLICKS PAGE LIKES
2,350 857 2,479 3,423 (170,568)

6. 6
PROMO PERFORMANCE
PROMO PRICE DISCOUNT ACTUAL
PRICE
PRO-
DADSF-D
& PRO-
OVER-D
GSS Men’s
Watcn for
999
Free
Shipping
999 +
170 / 270
NET PER
PRODUCT
TOTAL
SOLD
AMOUNT ADS
EXPENSE
PTS
706.75 50
PRO-
DADSF-D
/ PRO-
OVER-D
35337.5 7453.11 21%

7. 7
PROMO PERFORMANCE
PROMO PRICE DISCOUNT ACTUAL
PRICE
Get this
Watch
Bestie
Bundle for
only 1999
(SYM,
ROMA &
OCEA)
1999 SYM and
OCEA =
799
SYM +
ROMA =
899
ROMA +
OCEA =
699
See
below.
NET PER
PRODUCT
TOTAL
SOLD
AMOUNT ADS
EXPENSE
PTS
a.1299.5
b.1274.5
c.1324.5
18 –
PRO-
CDBFF-D
23,841 3433.16 14%
a. SYM + OCEA = 2798 -
b. SYM + ROMA = 2898
c. ROMA + OCEA = 2698

8. 8
PROMO PERFORMANCE
PROMO PRICE DISCOUNT ACTUAL
PRICE
500 off to
Any Carpe
Diem
Watch +
Dothrak
Jewelry.
Minimum
purchase
of 550 to
Dothrak
Jewelry
Minimum of
P2049.
500 OFF Minimum
of 2549
purchase
.
NET PER
PRODUCT
TOTAL
SOLD
AMOUNT ADS
EXPENSE
PTS
1411.75 16 – PRO-
DO500-D
22,588 3265.91 14%

9. 9
PROMO PERFORMANCE
PROMO PRICE DISCOUNT ACTUAL
PRICE
50% OFF
to Rapuzel
GSS
Watches
949.5
+50 for
Leather
Box
+170 / 270
for
Shipping
-949.5 /
50% OFF
1899
NET PER
PRODUCT
TOTAL
SOLD
AMOUNT ADS
EXPENSE
PTS
474.75 69 32,757.75
(Not taken
into
account
additional
expenses
for Leather
Box for 54
customers)
1456.07 4%

10. 10
TOP 5 Best Seller Products
CD-PRUD13 52
CD-CENT1 42
CD-PRUD2 36
CD-OCEA 35
CD-ROMA 34
CD-SYM 33 /
317
CD-CENT2 14 /
262
CD-RAPU3 14 /
185
TOP 5 Slow Moving
Products
MW-DOUG2 57
.MW-NEWT 48
MW-NEWT3 39
MW-JARV2 30
MW-JARV3 29
MW-ANTH2R 0 / 11
remaining
MW-ANTH2O 0 / 7
remaining
MW-SPEN1L 0 / 3
remaining
WOMEN’S WATCH
MEN’S WATCH
WOMEN’S WATCH
MEN’S WATCH

11. 11
TOP
Performing Ads

12. 12
Audience
SHOPPING
MALL GOERS
Amount Spent
27,058.25
Duration
June 1 -

13. 13
Amount Spent
3265.91
Duration
June 22-26
Audience
WOMEN SOCIAL
MEDIA LIKERS

14. 14
Audience
Women who LIKES
Philippines
Free Television
Amount Spent
1456.07
Duration
June 29 until
today

15. 15
Amount Spent
4849.79
Audience
MEN SOCIAL
MEDIA LIKERS
Duration
June 9 until
June 13

16. 16

17. 17
RESELLER ADS
AUDIENCE
FEMALE DIRECT SELLER LIKERS
AMOUNT SPENT
₱663.68
CPR
₱17.06 per 1,000 people reached
20 – LIKES
1 – COMMENT
0 – SHARES
116 – LINK CLICKS

18. 18
RESELLER ADS
AUDIENCE
FEMALE DIRECT SELLER LIKERS
AMOUNT SPENT
₱925.39
CPR
₱17.25 per 1,000 people reached
47 - LIKES
2 – COMMENTS
1 – SHARES
197 – LINK CLICKS

19. 19
RESELLER ADS
AUDIENCE
SPLIT TEST:
WOMENTREPRENEUR & FEMALE DIRECT SELLE
LIKERS
AMOUNT SPENT
₱2992.56
CPR
WOMENTREPRENUR - ₱27 per 1,000 people
Reached
FEMALE DIRECT SELLER LIKERS - -
₱21.54 per 1,000 people
Reached
932 – LIKES
23 – COMMENTS
2 – SHARES
724 – LINK CLICKS

20. 20
RESELLER ADS
AUDIENCE
FEMALE DIRECT SELLER LIKERS
AMOUNT SPENT
₱925.39
CPR
₱17.25 per 1,000 people reached
47 – LIKES
2 – COMMENTS
1 – SHARES
197 – LINK CLICKS

21. 21
COMPETITOR ANALYSIS
Founded on March 1, 2014

22. 22
COMPETITOR ANALYSIS
Price: 999

23. 23
COMPETITOR ANALYSIS
https://tofa.ecwid.com/

24. 24
COMPETITOR ANALYSIS
February 12, 2011

25. 25
COMPETITOR ANALYSIS

26. 26

27. 27

28. 28
BRAND OVERVIEW FOR JUNE
Challenges Action Plan
Stocks Assortment *Prepare new marketing photos for available
products
*Target new market to prevent exhaust of ads
Promos Conceptualize effective promos by utilizing also
other brands (Dothrak, Mood Eyewear etc.)
Manage Ads for Promos
Adjustment Familiarization of the Carpe Diem Brand

29. 29
ACTION PLAN FOR JULY
PROMOS
BESTIE BUNDLES PROMO:
Buy Prudence Rose Gold,
Get Symphony for only 699
Buy Centuria Gold / Rose Gold, - 3398
Get Symphony for only 599
OVERRUNS 1 DAY PROMO:
Oceania for only 999
FREEBIES EVERYDAY PROMO
Mood Eyewear
1st 2 days
Sym + Any Watch = Free Eyewear
GSS Ocea (1499) + Any Watch= Free Eywear
3rd day until 5th day
Any 2 Watch = Free Mood Eyewear
ME-OXFO6
ME-OXFO7
ME-ROCH6
ME-ROCH4
ME-ROCH8
ME-ROCH2
CONTENT CALENDAR
BOGO PLANS
Teaser Video
Creatives Photos
CHALLENGES:
All Incoming Female Watches have no stocks as of this
moment.
Recycle Old Photos if before July 21, these watches
have not arrived.
WATCHES FOR BOGO