Dominate was founded in 2013 in Jakarta, Indonesia by a group of friends with a shared vision. They are influenced by Jakarta's subcultures and see Dominate not just as a brand but as a lifestyle and philosophy. Dominate aims to express their DIY ethos and values through unique garments inspired by vintage sportswear and military styles with modern technical twists.

2. dominate was born in indonesia capital,
a chaotic, gritty jakarta in the end of 2013
by a group of friends who share the same vision,
renaldi, naya and ardila.
being from jakarta and surrounded by its subculture,
it definetely shaping dominate identity.
for us, dominate is not just institution, its history,
philoshopy, authenticity and most of all lifestyle.
its a lifestyle that gives us a perspective
on how to view the world with our ways of life.
the things that manifests our DIY ethos to
a platform for expressing our thoughts,
a message made from us to the environment
that revolves in our lifes,
giving a deliberate statement about ourselves,
sharing our values and shaping perception to the mass.
A dominate manifest to the world.
/ˈdäməˌnāt/

3. PHILOSOPHY
OBJECTIVE
Our concept of “dominate specification" is
created by digesting unique interpretations
of elements from classic military and
vintage sportswear garment,
an utilitarian garments with
modern and technical twist within production.
it’s classic look without being overdesigned
with a focus on fit and fabrication,
and strong attention to detail,
every pieces of our collection are constructed,
silkscreened by hand at our atelier
in downtown jakarta.
every pieces of the product is made individually,
making it one of a kind
without putting aside our standard quality.
giving a perception of an experience,
offered by the unique product with
unlimited lifespan, then it become a part
of our customer lifestyle, it more like
we make excitement for our audience
than make a garment goods.

4. we build dominate image with
singularity focus and perceived uniqueness
with consistency, our aim
is make the vivid imagery of dominate attitude
in our core market
I M A G E P O S I T I O N I N G
F U N C T I O N
R U G G E D
P R E M E A B I L I T Y
V I N T A G E
T E C H N I C A L
D E T A I L
B A S I C
F A S H I O N

5. C O R E M A R K E T
M A S S D I F F U S I O N
G R A N D D I F F U S I O N
R T W - L O W
R T W - M E D I U M
R T W - H I G H
C R E A T O R U S D 2 0 0
U S D 8 0
A V A N T
G A R D E
D
C
C +
B
B +
A
A +
DESCRIPTIONS:
start from rtw high - to creator
medium price range start from 80 usd to 200 usd
target market from B+ to A
market share target in B+ *40%
market share target in A *60%

6. B R A N D S P I R I T
these are spirit that help defining and differentiate dominate in this
scene and industry, they are the key and foundation
of our marketing efforts and product developments for each season.
M I L I T A R Y 7 0 ’ s S U B C U L T U R E
V I N T A G E
S P O R T S W E A R
T E C H N I C A L
O U T D O O R

7. THIS IS AN
ADVERTISEMENT.
BUT THERE'S
NOTHING NECESSARY
TO BUY.
THE ONLY
REQUIREMENT IS
ONLY LOOK AT IT.

8. M E D I A C O V E R A G E
h t t p : / / b i t . l y / d o m t r d 1 5
h t t p : / / b i t . l y / d o m t r d 1 6
h t t p : / / b i t . l y / d o m h y p e 1 5
h t t p : / / b i t . l y / d o m h y p e 1 6
h t t p : / / b i t . l y / d o m s u b 1 4
h t t p : / / b i t . l y / d o m s u b 1 5
h t t p : / / b i t . l y / d o m h i g h 1 6

9. P A S T C O L L E C T I O N
charlie don’t surf - SS 14

10. P A S T C O L L E C T I O N
guilty parties - AW 14

11. P A S T C O L L E C T I O N
marauders - SS 16
upsetter - AW 15

12. P A S T C O L L E C T I O N
Zeitgeist - AW 16

13. @dominatejakarta @dominatejakarta
www.dominatejakarta.com
CONTACT
Ardilla Ramadhan
dominatejkt@gmail.com
+62 812 9942 1871
Nayarana Paramasatya
dominatejkt@gmail.com
+62 838 74555056

14. THANKS