Brand equity a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.

1. BRAND EQUITY
Presented by:-Ajay Kumar

2. Brand Equity
Brand equity describes the value of having a well-
known brand name, based on the idea that the owner
of a well-known brand name can generate more money
from products with that brand name than from
products with a less well known name, as consumers
believe that a product with a well-known name is
better than products with less well-known names

3. Brand strength
Internal factor:-
1.clarity
2.comitment
3.protection
4.Responsiveness
External factor:-
1.Authenticity
2.Relevence
3.Differenciation
4.Consistency
5.Presence

4. Why India is unable to develop
multinational brand
1.Concentrate on local market
2.Competition outside India

5. Brand Breakout
Definition:-How emerging market will go global.
Strategies to overcome brand breakout:-
1.The cultural resources route
a. Brand development
b. Brand communication
c. Brand reinforcement
2.Diaspara as beachhead
a. Big diaspora approach
b. Universal approach
3.Brand natural resources

6. Thank You