DIFFERENT BRAND ELEMENTS
1. BRAND NAMES
2. URLs
3. LOGOS AND SYMBOLS
4. CHARACTERS
5. SLOGANS
6. JINGLES
7. PACKAGING
1. BRAND NAMES
THERE ARE 3 TYPES OF BRAND
NAMES :-
a. DESCRIPTIVE BRAND NAME .
b. SUGGESTIVE BRAND NAME .
c. ABSTRACT BRAND NAME .
a. DESCRIPTIVE BRAND NAME
A NAME WHICH DESCRIBES FULLY ABOUT
A BRAND IS CALLED DESCRIPTIVE BRAND
NAME .
b. SUGGESTIVE BRAND NAME
A NAME WHICH PARTIALLY
DESCRIBES ABOUT A BRAND IS
CALLED SUGGESTIVE BRAND NAME .
c. ABSTRACT BRAND NAME
A NAME WHICH DOESN’T DESCRIBE
ANYTHING ABOUT A BRAND IS
CALLED ABSTRACT BRAND NAME .
3. LOGOS AND SYMBOLS
LOGO :- IT IS THE NAME OF A
COMPANY WHICH IS SPECIFICALLY
DESIGNED .
3. LOGOS AND SYMBOLS
SYMBOL :- IT IS A NON WORD LOGO .
IT IS ALSO CALLED AS ABSTRACT
LOGO .
Corporate Mascots
Animated Characters
Animated Characters

Brand elements