SlideShare a Scribd company logo
Brand Design
Creating a consistent, authentic connection
with consumers
Audience
Mission
Functionality
Platform
Behavior
Goals
Income
Expectations
Using what we
know about
Design
Experience
Color
Typography
Illustration
Data Viz
Photography
Logo
To inform an
approach to
Print
Mobile
Desktop
Television
Social Media
Marketing
Merchandise
Off Channel
That is consistent
everywhere
Fortune
Data Driven, Successful, Annual Report Influenced, Powerful
Fortune
Logo redesign hints at luxury and architectural structure
InStyle
Clean, Playful, Stylish, Elegant, Feminine, Friendly, Instructional, Bright, Light
ESPN Brand Design
Universal Iconography
Print, Web, iOS, Android, Windows, Marketing, Broadcast
Universal Typography
Benton Sans. News Driven, Clear, Hyper Legible, Optimized for tables, Affordable
Universal Branding
Product Logos, app icons and content brands, for digital, print, and TV
Universal Photo Systems
A suite of photo styles consistent for print, digital, and TV
Cross Platform Data Viz Systems
Cross Platform Creative
A small group of artists to use across platforms, whose work aligns well with the brand
Off Channel Brand Scale
5
PREMIUM VISUAL ASSETS
MATCHUPS
(CLOSER TO GAME*)
* PLAYERS PRESUMED FIT AND WILL APPEAR
PREMIUM
Responsive Redesign of ESPN.com
Before After
Scalable Design, User Experience, and Creative Systems in Action
Native Product UX/UI Design
Original Digital Content
See Separate Examples
ESPN The Magazine
Premium Product, Custom Design, Oversized, Journalism and Reporting, Energetic, Non-Newsstand

More Related Content

Similar to Brand design deck

Mindit web solutions (1)
Mindit web solutions (1)Mindit web solutions (1)
Mindit web solutions (1)
Najumun Taj
 
Windows Phone 7
Windows Phone 7Windows Phone 7
Windows Phone 7
Prashant Tiwari
 
Ui trends 2019 by Amit
Ui trends 2019 by AmitUi trends 2019 by Amit
Ui trends 2019 by Amit
DignitasDigital1
 
why android first?
why android first?why android first?
why android first?
Enhancers
 
Design stunning user experience with expression blend
Design stunning user experience with expression blendDesign stunning user experience with expression blend
Design stunning user experience with expression blend
Kosala Nuwan Perera
 
Windows phone 7_intro
Windows phone 7_introWindows phone 7_intro
Windows phone 7_intro
superlights
 
Social.com Case Study - Peak Games
Social.com Case Study - Peak GamesSocial.com Case Study - Peak Games
Social.com Case Study - Peak Games
Social.com
 
iOS Human Interface Design Guideline Part 1
iOS Human Interface Design Guideline Part 1iOS Human Interface Design Guideline Part 1
iOS Human Interface Design Guideline Part 1
Sansern Wuthirat
 
All-in-one Mobile Tagging Platform
All-in-one Mobile Tagging PlatformAll-in-one Mobile Tagging Platform
All-in-one Mobile Tagging Platform
#EndeavourMedia
 
R&a round table 2014
R&a round table 2014R&a round table 2014
R&a round table 2014
kdoranra
 
THE POWER OF GUIDELINES. Or: how important is to know guidelines of platform ...
THE POWER OF GUIDELINES. Or: how important is to know guidelines of platform ...THE POWER OF GUIDELINES. Or: how important is to know guidelines of platform ...
THE POWER OF GUIDELINES. Or: how important is to know guidelines of platform ...
Andriy Larchenko
 
John Aronson Portfolio 2010
John Aronson Portfolio 2010John Aronson Portfolio 2010
John Aronson Portfolio 2010
john_esm
 
User interface (UI) for mobile applications
User interface (UI) for mobile applicationsUser interface (UI) for mobile applications
User interface (UI) for mobile applications
Aashish Uppal
 
Social Game Studio
Social Game StudioSocial Game Studio
Social Game Studio
Amit Pandey
 
Entertainment and App Solutions
Entertainment and App SolutionsEntertainment and App Solutions
Entertainment and App Solutions
Mobiloitte Technologies
 
55 inch Android Freestanding Network Advertising Display
55 inch Android Freestanding Network Advertising Display 55 inch Android Freestanding Network Advertising Display
55 inch Android Freestanding Network Advertising Display
Chris Bartram, Digital Displays Specialist
 
Zemoga Capabilities Presentation
Zemoga Capabilities PresentationZemoga Capabilities Presentation
Zemoga Capabilities Presentation
Sven Larsen
 
Software
SoftwareSoftware
Software
Xinnia Ejaz
 
Making TEKC-nology more personal.
Making TEKC-nology more personal. Making TEKC-nology more personal.
Making TEKC-nology more personal.
Handshake Investments
 

Similar to Brand design deck (20)

Mindit web solutions (1)
Mindit web solutions (1)Mindit web solutions (1)
Mindit web solutions (1)
 
Windows Phone 7
Windows Phone 7Windows Phone 7
Windows Phone 7
 
Ui trends 2019 by Amit
Ui trends 2019 by AmitUi trends 2019 by Amit
Ui trends 2019 by Amit
 
why android first?
why android first?why android first?
why android first?
 
Design stunning user experience with expression blend
Design stunning user experience with expression blendDesign stunning user experience with expression blend
Design stunning user experience with expression blend
 
Windows phone 7_intro
Windows phone 7_introWindows phone 7_intro
Windows phone 7_intro
 
Social.com Case Study - Peak Games
Social.com Case Study - Peak GamesSocial.com Case Study - Peak Games
Social.com Case Study - Peak Games
 
iOS Human Interface Design Guideline Part 1
iOS Human Interface Design Guideline Part 1iOS Human Interface Design Guideline Part 1
iOS Human Interface Design Guideline Part 1
 
Azence_broch_12
Azence_broch_12Azence_broch_12
Azence_broch_12
 
All-in-one Mobile Tagging Platform
All-in-one Mobile Tagging PlatformAll-in-one Mobile Tagging Platform
All-in-one Mobile Tagging Platform
 
R&a round table 2014
R&a round table 2014R&a round table 2014
R&a round table 2014
 
THE POWER OF GUIDELINES. Or: how important is to know guidelines of platform ...
THE POWER OF GUIDELINES. Or: how important is to know guidelines of platform ...THE POWER OF GUIDELINES. Or: how important is to know guidelines of platform ...
THE POWER OF GUIDELINES. Or: how important is to know guidelines of platform ...
 
John Aronson Portfolio 2010
John Aronson Portfolio 2010John Aronson Portfolio 2010
John Aronson Portfolio 2010
 
User interface (UI) for mobile applications
User interface (UI) for mobile applicationsUser interface (UI) for mobile applications
User interface (UI) for mobile applications
 
Social Game Studio
Social Game StudioSocial Game Studio
Social Game Studio
 
Entertainment and App Solutions
Entertainment and App SolutionsEntertainment and App Solutions
Entertainment and App Solutions
 
55 inch Android Freestanding Network Advertising Display
55 inch Android Freestanding Network Advertising Display 55 inch Android Freestanding Network Advertising Display
55 inch Android Freestanding Network Advertising Display
 
Zemoga Capabilities Presentation
Zemoga Capabilities PresentationZemoga Capabilities Presentation
Zemoga Capabilities Presentation
 
Software
SoftwareSoftware
Software
 
Making TEKC-nology more personal.
Making TEKC-nology more personal. Making TEKC-nology more personal.
Making TEKC-nology more personal.
 

Recently uploaded

一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
7sd8fier
 
vernacular architecture in response to climate.pdf
vernacular architecture in response to climate.pdfvernacular architecture in response to climate.pdf
vernacular architecture in response to climate.pdf
PrabhjeetSingh219035
 
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
h7j5io0
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
cy0krjxt
 
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
h7j5io0
 
Expert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting ServicesExpert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting Services
ResDraft
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
Confidence Ago
 
Borys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior designBorys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior design
boryssutkowski
 
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
gpffo76j
 
20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
ameli25062005
 
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
smpc3nvg
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
n0tivyq
 
Mohannad Abdullah portfolio _ V2 _22-24
Mohannad Abdullah  portfolio _ V2 _22-24Mohannad Abdullah  portfolio _ V2 _22-24
Mohannad Abdullah portfolio _ V2 _22-24
M. A. Architect
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Mansi Shah
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
jyz59f4j
 
White wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva TschoppWhite wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva Tschopp
Mansi Shah
 
Exploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdfExploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdf
fastfixgaragedoor
 
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
9a93xvy
 
projectreportnew-170307082323 nnnnnn(1).pdf
projectreportnew-170307082323 nnnnnn(1).pdfprojectreportnew-170307082323 nnnnnn(1).pdf
projectreportnew-170307082323 nnnnnn(1).pdf
farazahmadas6
 
RTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,DRTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,D
cy0krjxt
 

Recently uploaded (20)

一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
 
vernacular architecture in response to climate.pdf
vernacular architecture in response to climate.pdfvernacular architecture in response to climate.pdf
vernacular architecture in response to climate.pdf
 
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
 
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
 
Expert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting ServicesExpert Accessory Dwelling Unit (ADU) Drafting Services
Expert Accessory Dwelling Unit (ADU) Drafting Services
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
 
Borys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior designBorys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior design
 
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
 
20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
 
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
 
Mohannad Abdullah portfolio _ V2 _22-24
Mohannad Abdullah  portfolio _ V2 _22-24Mohannad Abdullah  portfolio _ V2 _22-24
Mohannad Abdullah portfolio _ V2 _22-24
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
 
White wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva TschoppWhite wonder, Work developed by Eva Tschopp
White wonder, Work developed by Eva Tschopp
 
Exploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdfExploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdf
 
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
 
projectreportnew-170307082323 nnnnnn(1).pdf
projectreportnew-170307082323 nnnnnn(1).pdfprojectreportnew-170307082323 nnnnnn(1).pdf
projectreportnew-170307082323 nnnnnn(1).pdf
 
RTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,DRTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,D
 

Brand design deck