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Aartrijk.com/brandcamp2015/ 	
   	
   	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  #BrandCamp2015
	
   	
   	
   	
   	
   	
   	
  	
  
What Is Content Marketing?
“Valuable content & stories
that attract audiences …
to build valuable relationships to
generate positive business
outcomes.”
— Forrester
“It is becoming a huge issue for
insurers who are used to creating
a new policy brochure every three
years.”
— Terry Golesworthy
Editor, SocialEyes
Founder, Customer Respect Group
“What would you talk about
if you couldn’t mention
your company name or
your products/services?”
— Charles Wasilewski
Insurance Geek Writer, Aartrijk
Aartrijk.com/brandcamp2015/ 	
   	
   	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  #BrandCamp2015
	
   	
   	
   	
   	
   	
   	
  	
  
Talking Without
Talking About Yourself

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Brand Camp 2015 What Is Content Marketing? Charles Wasilewski of Aartrijk (May 15 2015)

  • 1. Aartrijk.com/brandcamp2015/                                        #BrandCamp2015                 What Is Content Marketing?
  • 2. “Valuable content & stories that attract audiences … to build valuable relationships to generate positive business outcomes.” — Forrester
  • 3. “It is becoming a huge issue for insurers who are used to creating a new policy brochure every three years.” — Terry Golesworthy Editor, SocialEyes Founder, Customer Respect Group
  • 4. “What would you talk about if you couldn’t mention your company name or your products/services?” — Charles Wasilewski Insurance Geek Writer, Aartrijk
  • 5. Aartrijk.com/brandcamp2015/                                        #BrandCamp2015                 Talking Without Talking About Yourself