7. Work on 100% Commission. As a real estate agent if I don’t make a sale, I don’t get paid if Joker doesn’t rob the bank, he doesn’t get paid
8. Masters of marketing You must stand out from the crowd. If every other mobster is wearing a plain gray suit Wear a purple one so your clients won’t forget you
9. Be able to tell a good story As a bad guy, it doesn’t matter if it’s true or not Everyone loves a good story, especially if it’s personal, memorable, and terrifying If you’re not in the supervillain business, substitute humorous for terrifying
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13. Magic Created by Trans Media http://www.youtube.com/watch?v=VpuC7HhCPWA