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Brand synergy
For film magazine and poster research.
Colour palette

The colour palette
of red and blue on
this magazine front
cover has synergy to
Spider Man. The
lightning in the
background
enhances the
excitement in the
film for the viewers.
Typography

The typography has
been typed in a thick
font format with
silver colouring, it
has been designed in
a way to stand out
and the title of the
magazine is to be
made known
toconsumers. The
text for ‘The
Amazing Spider Man
2’ also has synergy
with the film by
having a spider logo
in between the
words ‘spider’ and
‘man’.
Costumes

The costume on the
front cover is the iconic
representation of Spider
Man. This is Spider Man’s
trademark costume and
viewers would
immediately know the
magazine is going to be
about him.
Iconography

The iconography
shows images of
characters in action.
This would interest
viewers more instead
of having plain shots
of the characters just
staring into the
camera, as having
them in action shots
gives an insight to
consumers ofwhat’s
going to happen in
the film.
Same Images

Some of the images from
the film are shown on the
magazine cover. This
shows the viewers what is
going on and could
persuade them to want to
watch the film more. It
also gives them an enigma
code thinking what is
going on and what is
going to happen.
Themes
The themes on the
magazine cover have
connotations to Spider
Man. The cobweb
scattered at the top right
hand side of the page
directly has synergy to
Spider Man as well as the
blue background with
lightning.

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Brand and synergy presentation

  • 1. Brand synergy For film magazine and poster research.
  • 2. Colour palette The colour palette of red and blue on this magazine front cover has synergy to Spider Man. The lightning in the background enhances the excitement in the film for the viewers.
  • 3. Typography The typography has been typed in a thick font format with silver colouring, it has been designed in a way to stand out and the title of the magazine is to be made known toconsumers. The text for ‘The Amazing Spider Man 2’ also has synergy with the film by having a spider logo in between the words ‘spider’ and ‘man’.
  • 4. Costumes The costume on the front cover is the iconic representation of Spider Man. This is Spider Man’s trademark costume and viewers would immediately know the magazine is going to be about him.
  • 5. Iconography The iconography shows images of characters in action. This would interest viewers more instead of having plain shots of the characters just staring into the camera, as having them in action shots gives an insight to consumers ofwhat’s going to happen in the film.
  • 6. Same Images Some of the images from the film are shown on the magazine cover. This shows the viewers what is going on and could persuade them to want to watch the film more. It also gives them an enigma code thinking what is going on and what is going to happen.
  • 7. Themes The themes on the magazine cover have connotations to Spider Man. The cobweb scattered at the top right hand side of the page directly has synergy to Spider Man as well as the blue background with lightning.