WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Today, there are 2.8 billion active social media users (+21% YoY), or 37% of the world’s population, compared to 3.8 billion people, or 50% of the world’s population, who are connected to the internet (source: according to GlobalWebIndex).
In 2016, social media continued to experience several changes that require marketers to take notice. The first transition concerns the multitude of social platforms and the rise of chatting apps. The second transition has been changes in mobile and video usage. The third transition involves the integration of social features into online commerce and content websites, or the development of “social core”.
The increasing penetration and use of mobile, has turned messaging apps into an important type of social networks. In 2016, 27% of the population accessed social media from mobile devices – 1.97 billion people. In 2017, 34% of the world’s population, or 2.55 billion people, use social media on their mobile phones (+30% YoY). Messaging apps are very popular among younger users, with Snapchat the most-used social media platform among 12 to 24-years-olds.
The Drum Network Webinar: How To Be Social In 2015Cult LDN
This Cult LDN presentation accompanied a webinar we led for the Drum which took place on Wednesday 12th August. We looked back at the predictions for social media in 2015 which we made in January.
Cult LDN is an award-winning digital communications agency. We create brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Start a conversation with 650 million people! WeChat is growing on average 12,3% per year and is one of the largest standalone messaging apps in the world.
Digital 2015 Russian Federation (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Russian Federation in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2015 South Africa (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Africa in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This presentation is an overview of Digital China.
It shows the three big Players (Alibaba, Tencent, Baidu) and their most important Applications and Numbers. The big players are also compared to their western Counterparts Amazon, Facebook and Google.
The Presentation also contains a summary of the Chinese social media channels like WeChat, Weibo and QQ and the social media user behaviour. Trends are also an important topic, Live Streaming, Social Shopping and User-generated Videos are described. A strong emphasis lies on WeChat, WeChat User behaviour and Demographics and WeChat official accounts.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Social Media App Development An Ultimate Guide 2024.pdfJPLoft Solutions
This development guide will provide you with the information you require before establishing the social media platform of your choice. It will also help you determine whether creating a social media platform is a feasible business option. Let's get right into the specifics.
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
A webinar I hosted on Thursday 26th October talking about the future of social media and dark data. As more customers switch to private messaging apps, brands are no longer in control.
This creates all kinds of ethical and moral challenges, not to mention the creative ones. Essentially, brands now need to provide more value than they capture. They need to give something useful BEFORE they ask for your personal details.
(85% of B2C consumer conversations in some areas are now on private messaging apps and not visible on public social networks)_.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Today, there are 2.8 billion active social media users (+21% YoY), or 37% of the world’s population, compared to 3.8 billion people, or 50% of the world’s population, who are connected to the internet (source: according to GlobalWebIndex).
In 2016, social media continued to experience several changes that require marketers to take notice. The first transition concerns the multitude of social platforms and the rise of chatting apps. The second transition has been changes in mobile and video usage. The third transition involves the integration of social features into online commerce and content websites, or the development of “social core”.
The increasing penetration and use of mobile, has turned messaging apps into an important type of social networks. In 2016, 27% of the population accessed social media from mobile devices – 1.97 billion people. In 2017, 34% of the world’s population, or 2.55 billion people, use social media on their mobile phones (+30% YoY). Messaging apps are very popular among younger users, with Snapchat the most-used social media platform among 12 to 24-years-olds.
The Drum Network Webinar: How To Be Social In 2015Cult LDN
This Cult LDN presentation accompanied a webinar we led for the Drum which took place on Wednesday 12th August. We looked back at the predictions for social media in 2015 which we made in January.
Cult LDN is an award-winning digital communications agency. We create brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Start a conversation with 650 million people! WeChat is growing on average 12,3% per year and is one of the largest standalone messaging apps in the world.
Digital 2015 Russian Federation (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Russian Federation in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2015 South Africa (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Africa in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This presentation is an overview of Digital China.
It shows the three big Players (Alibaba, Tencent, Baidu) and their most important Applications and Numbers. The big players are also compared to their western Counterparts Amazon, Facebook and Google.
The Presentation also contains a summary of the Chinese social media channels like WeChat, Weibo and QQ and the social media user behaviour. Trends are also an important topic, Live Streaming, Social Shopping and User-generated Videos are described. A strong emphasis lies on WeChat, WeChat User behaviour and Demographics and WeChat official accounts.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Social Media App Development An Ultimate Guide 2024.pdfJPLoft Solutions
This development guide will provide you with the information you require before establishing the social media platform of your choice. It will also help you determine whether creating a social media platform is a feasible business option. Let's get right into the specifics.
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
A webinar I hosted on Thursday 26th October talking about the future of social media and dark data. As more customers switch to private messaging apps, brands are no longer in control.
This creates all kinds of ethical and moral challenges, not to mention the creative ones. Essentially, brands now need to provide more value than they capture. They need to give something useful BEFORE they ask for your personal details.
(85% of B2C consumer conversations in some areas are now on private messaging apps and not visible on public social networks)_.