Proper bracket placement is important for optimal orthodontic treatment outcomes. Brackets should be placed according to the facial axis of the clinical crown and the facial axis point to ensure proper positioning relative to the facial axis of occlusion. The mesiodistal position of brackets varies slightly between tooth types, and should be placed at the mid-developmental ridge for most accurate positioning. Correct axial positioning of brackets parallel to the long axis of the clinical crown is important to express the proper tip built into pre-adjusted brackets.