This document summarizes a business plan for a startup called Brace Yourself that offers customizable knee braces. The business aims to provide high-quality, durable knee braces at reasonable prices that can be customized with logos and colors. The plan outlines the problem, solution, mission, target market, marketing strategy, competition, qualifications, sales projections, startup costs, and future goals of expanding product lines and worldwide.

1. “We’re here to help”
By: Noemi and Mayra
Brace Yourself

2. Problem/Unmet Need
• Plain and simple knee braces
• Over time wear and tear
• Quality does not make sense with price
• Clique colors

3. Solution
• Offer color and customization to knee
brace
• Price will equal to the quality
• Can email us specific logos or prints
• Will not stretch or tear over time

4. Mission
Our mission is to provide the customers
with a product that will leave them
satisfied and to recommend our product
to others. Also our mission is to make our
product different from other knee braces
that are being sold.

5. Description
We offer a knee brace with new and
improved fabric that will not stretch
over time and can be customized
with team logos or colors! That other
knee brace companies do not offer.

6. Business Model
Description of Expenses
Variable Material
Expenses
Total: $8.95
Spandex $4.00
Thread $2.50
Ink/Iron-on
transfer paper
$2.45
Fixed Expenses Total: $0.40
Pamphlets $0.40
Economics of One Unit
Selling Price $25.00
Cost of var. materials exp. $8.95
Cost of labor 10.00
Other variable costs
Total COGS/ COSS $18.95
Contribution Margin $6.05
Definition of One Unit
one customized knee brace
Monthly Break Even Units
$.40
= 0.066 ≈ 1 unit
$6.05

7. Description of Target Consumer
Demographics Geographics
All ages Illinois
Psychographics Buying Patterns
Anyone with knee injuries but
targeted to athletes
According to how often kee injuries
occur
Market Statistics
Industry Name: Retail & Manufacturing Annual Industry Sales: $30 Billion
[value]
Target Market Size
Total Population
Target Market
Population
Market Size
(based on
survey)
12.88
million
6.44
million
3.90
million
Market Analysis

8. Marketing and Sales
• Social Media (Facebook, Twitter, Instagram).
• Making pamphlets and giving them out to
runners after races/marathons.
• Giving them pamphlets outs at pharmacies
and Schools.

9. Competition
Brace Yourself ACE Knee Brace Vantelin Kowa
Price $25 $11 $20
Quality of
Product/Service
Spandex Power Mesh,
stretchable and durable.
Breathable,
Reuseable
Thin and lightweight,
Silky-soft yet strong with
a breathable mesh
design.
Unique Factors and
Knowledge
Made for any type
of knee injury and
customized with
logos and colors
Also made for
people who have
Arthritis
Specialized for football
and soccer players
Your Competitive Advantage
1. Customized to the customers request
2. A wide variety of different colors
3. Customers can email a specific logo to us to add to their knee Brace

10. Qualifications
• Curie Business Academy
• Business Professionals of America
• NFTE Experience
• One of the partners is W!SE Certificated and
Everfi Completion Certificate
• Venture Completion Certificate

11. Sales Projections
Total Units
85
Gross Revenue
$675.00
Net Profit
$465.85

12. Start-up Funds
Item Why Needed Cost
Printer To print logos on our Knee Brace $70.00
Sewing Machine To sew the Knee Brace together $80.00
Total Startup Expenditures $150.00
Emergency Fund $75.00
Reserve for Fixed Expenses $75.00
Total Startup Investment $300.00
ROI: Return on Investment
$465.85
= 155% ≈ $155
$300.00
ROS: Return on Sales
$465.85
= 69% ≈ $69
$675.00

13. Future Plans
• Our future plan for our business is to expand
worldwide and to be recognized as not only
sports gear product but a product to help
heal knee injuries of all kind. Another future
plan is to expand by making other types of
braces apart from a knee brace. We also wish
to try and make a waterproof knee brace for
anybody in a water sport.

14. Brace Yourself
“We’re here to help”
By: Mayra and Noemi