Bpcc trade poland presentation 01 16
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Poland is the 8th largest economy in the EU, with the fastest growing economy and 6th largest population. It is a 2.5 hour flight from the UK and has received €80 billion in EU investment through 2020. The average Polish salary is 70% of the EU average. Companies that succeed in Poland visit frequently, are willing to be flexible, back their brand with promotion, and take a long-term approach with the right product. Polish consumers are price sensitive and it is essential to communicate in Polish. Poles are intelligent and smart in business, like UK products if priced right, and prefer more formal interactions with handshakes. BPCC Trade helps over 1000 exporters annually enter the Polish market through
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Bpcc trade poland presentation 01 16
- 2. Poland, It’s Bigger Than You’d Expect! 8th largest EU economy Fastest growing EU economy 6th largest EU population 2.5 hours away from the UK €80bn EU investment to 2020 Average salary 70% of EU
- 3. Market Entry Strategies – Konrad Kubacki
- 4. Market Awareness Price sensitive Polish-language essential Post-communist mentality, kind of Polish consumers are different Perception of UK - expensive, rightly Poland distributors not always what you might think Patchy penetration and region development
- 5. Companies That Suceed Have a budget and a team Have the time to focus Are willing to be flexible Visit, visit, visit Are persistent Back their brand with promotion Long-term approach Have the right product
- 6. 1. Genuine people who want to do business 2. Direct in approach and sometimes blunt 3. Intelligent and smart in business 4. A little more formal than UK and like titles and handshakes 5. Like UK and UK products (but not if the price is not right) 6. Not much cultural variation Impressions of Polish People
- 7. BPCC Trade 16 business consultants In partnership with UK Trade & Investment Access to BPCC network Helping 1000+ exporters a year Delivering 100+ market entry projects a year Unique Trade CRM system COBCOE Excellence in Trade Development Award 2015
- 8. Some Of Our Clients
- 9. • Harris identified Poland as the big potential market • Engaged with us to help diagnose route to market • Introduced to pre-qualified potential clients • In the first stage to major retailers • In the second stage to distributors • Working on B2C & B2B marketing strategy to build brand and suppport sales growth LG Harris
- 10. Why are we here? Why?
Editor's Notes
- Also EU trading market
- We are a team of Business consultants and researchers working hand in hand with UKTI to deliver market entry services to small to medium enterprises across a wide range of sectors. We put together a B2B market entry solutions working with the BPCC and their 400 plus member who are experienced in market and best placed to give in-market advice on subjects like legal, accounting and logistics But first, why are we here? “To change the lives…… “ by providing the best service to our clients, providing the best opportunity for success. Our motivation is to see British companies trading in Poland “To change the way Trade & Investment……….” UKTI have done great things previously. Someone said if you keep doing the same things, you will keep getting the same result……that’s why we are working hard to finds new ways to help our customers and have a stream of new products in development