Bp slide show
•Download as PPT, PDF•
1 like•248 views
BP is a major global energy company headquartered in London. In April 2010, an oil spill caused by BP in the Gulf of Mexico killed 11 workers and damaged the marine environment and local economies. The document outlines BP's need to use search engine optimization, social media, Google tools, and other online resources to rebuild trust with consumers and repair its public image following the spill. It recommends BP connect with consumers on Facebook, direct people to informative websites about spill cleanup and economic assistance, and measure responses to gain understanding of consumer perspectives.
Report
Share
Report
Share
Recommended
Bp slide show
This document discusses BP's need to improve its public image following the 2010 Gulf of Mexico oil spill. It recommends that BP utilize search engine optimization (SEO), social media platforms like Facebook, and Google advertising to connect with consumers and inform them of BP's efforts to help the Gulf economy and environment. Specifically, the document suggests BP use SEO to direct consumers to informational websites instead of BP's main site, and use Google Adwords to understand consumer clicks and gauge the popularity of sites presented to consumers. The goal is to help BP rebuild trust and maintain customers by better understanding consumer needs.
millenium dome case 1
The document compares Legoland and the Millenium Dome in terms of their marketing approaches and success. Legoland targeted families with children ages 3-13 and invested 122 million over multiple seasons, attracting 1.4 million customers by car, bus and train as a privately owned operation. In contrast, the Millenium Dome targeted all socio-economic groups and invested over 1 billion for just one year but attracted only 6.5 million visitors via public transit as a publicly owned project, and was viewed as an unqualified failure.
SilverKey - Islam Emam
Islam Emam participated in a 2016 summer technology internship at SilverKey Technologies in Egypt where he worked on Android development using Kotlin, developing web APIs and services, and web development using ASPNET MVC Core. The internship focused on an experimental turned-based mobile game.
Presentation
The document provides an overview of the core functions within BP including products and services, operations, planning and project management, HR, marketing, finance, IT, and strategic development. It discusses how each function was impacted by the 2010 Gulf of Mexico oil spill and recommendations for improving practices going forward such as stricter operations, intensive crisis planning, and repairing BP's public image. The integration of core functions is also examined in addressing future challenges around increasing global energy demands.
PR brief - BP case study
This is a brief for a PR agency which I created for BP in relation to its upcoming partnerships in Cultural Olympiad 2012. To get more insight visit: http://realmofpr.blogspot.com/
Crow Creatives Presentation-Chipotle
Focus on research tools and techniques in marketing communications: product research, competitive analysis, audience and segmentation research, communications testing and media research. Emphasis on design, implementation, analysis and reporting of market research studies.
Coke
Coca-Cola has achieved great commercial success through mass marketing that connects with consumers emotionally on a global scale. It spends around 6.9% of total revenue on advertising across various media channels to promote its mission of quenching thirst and bringing people together. Coca-Cola utilizes television, print, film, online, sports sponsorships and events to reach a broad consumer base in over 200 countries, developing culturally resonant campaigns that have established the brand's value at $68 billion. While Pepsi is its chief competitor, Coca-Cola's global uplifting messages have allowed it to surpass rivals in sales and cultural impact.
Philip Kotler - Apertura del convegno "Anteprima Nazionale del libro "Ripensa...
Philip Kotler - Apertura del convegno "Anteprima Nazionale del libro "Ripensa...Nexo Corporation Srl
This document summarizes Philip Kotler's presentation on corporate social responsibility and sustainability. Some key points:
- Kotler discussed problems with modern capitalism like growing inequality and proposed solutions in his new book.
- There is a debate around whether economic growth can be reconciled with sustainability. Some CEOs think businesses can double profits while reducing environmental impact through "responsible consumption."
- Companies' mindsets are evolving from a focus on efficiency and profits to prioritizing stakeholders, sustainability and improving society.
- Consumers increasingly demand healthier, less chemically-laden products and action on issues like climate change, putting pressure on companies to change.Recommended
Bp slide show
This document discusses BP's need to improve its public image following the 2010 Gulf of Mexico oil spill. It recommends that BP utilize search engine optimization (SEO), social media platforms like Facebook, and Google advertising to connect with consumers and inform them of BP's efforts to help the Gulf economy and environment. Specifically, the document suggests BP use SEO to direct consumers to informational websites instead of BP's main site, and use Google Adwords to understand consumer clicks and gauge the popularity of sites presented to consumers. The goal is to help BP rebuild trust and maintain customers by better understanding consumer needs.
millenium dome case 1
The document compares Legoland and the Millenium Dome in terms of their marketing approaches and success. Legoland targeted families with children ages 3-13 and invested 122 million over multiple seasons, attracting 1.4 million customers by car, bus and train as a privately owned operation. In contrast, the Millenium Dome targeted all socio-economic groups and invested over 1 billion for just one year but attracted only 6.5 million visitors via public transit as a publicly owned project, and was viewed as an unqualified failure.
SilverKey - Islam Emam
Islam Emam participated in a 2016 summer technology internship at SilverKey Technologies in Egypt where he worked on Android development using Kotlin, developing web APIs and services, and web development using ASPNET MVC Core. The internship focused on an experimental turned-based mobile game.
Presentation
The document provides an overview of the core functions within BP including products and services, operations, planning and project management, HR, marketing, finance, IT, and strategic development. It discusses how each function was impacted by the 2010 Gulf of Mexico oil spill and recommendations for improving practices going forward such as stricter operations, intensive crisis planning, and repairing BP's public image. The integration of core functions is also examined in addressing future challenges around increasing global energy demands.
PR brief - BP case study
This is a brief for a PR agency which I created for BP in relation to its upcoming partnerships in Cultural Olympiad 2012. To get more insight visit: http://realmofpr.blogspot.com/
Crow Creatives Presentation-Chipotle
Focus on research tools and techniques in marketing communications: product research, competitive analysis, audience and segmentation research, communications testing and media research. Emphasis on design, implementation, analysis and reporting of market research studies.
Coke
Coca-Cola has achieved great commercial success through mass marketing that connects with consumers emotionally on a global scale. It spends around 6.9% of total revenue on advertising across various media channels to promote its mission of quenching thirst and bringing people together. Coca-Cola utilizes television, print, film, online, sports sponsorships and events to reach a broad consumer base in over 200 countries, developing culturally resonant campaigns that have established the brand's value at $68 billion. While Pepsi is its chief competitor, Coca-Cola's global uplifting messages have allowed it to surpass rivals in sales and cultural impact.
Philip Kotler - Apertura del convegno "Anteprima Nazionale del libro "Ripensa...
Philip Kotler - Apertura del convegno "Anteprima Nazionale del libro "Ripensa...Nexo Corporation Srl
This document summarizes Philip Kotler's presentation on corporate social responsibility and sustainability. Some key points:
- Kotler discussed problems with modern capitalism like growing inequality and proposed solutions in his new book.
- There is a debate around whether economic growth can be reconciled with sustainability. Some CEOs think businesses can double profits while reducing environmental impact through "responsible consumption."
- Companies' mindsets are evolving from a focus on efficiency and profits to prioritizing stakeholders, sustainability and improving society.
- Consumers increasingly demand healthier, less chemically-laden products and action on issues like climate change, putting pressure on companies to change.Bp oil spill midterm presentation
The document outlines a crisis communication simulation game about BP's response to the 2010 Deepwater Horizon oil spill, including an overview of the crisis timeline, stakeholders, and outcomes for BP. It describes the simulation game format of question and answers between representatives of different stakeholders, and lessons learned about crisis communication and social media strategies.
P&g case study
This a case study review of a Harvard Business School:Procter & Gamble: Marketing Capabilities. Done under the Marketing internship of Prof Smaeer Mathur ( IIM L professor).
Anheuser busch
- Anheuser-Busch began in 1860 as a small brewery in Missouri and introduced America's first national beer brand, Budweiser, in 1876. It grew to become the largest brewer in the US by 1957.
- In 2004, it merged with Belgian brewer InBev to form Anheuser-Busch InBev, which is now the leading global brewer and produces over 200 beer brands worldwide.
- Anheuser-Busch InBev has a strong presence across North America, Latin America, Western Europe, Eastern Europe, and Asia Pacific, with its most popular brands including Budweiser, Stella Artois, and Beck's.
Inv final 9 12-14
Haute Dining is a marketing platform developed by restauranteurs to provide upscale restaurants with free advertising and promotions. It aims to fill the gap for effective marketing options for higher-end restaurants. Restaurants partnering with Haute Dining offer members at least 20% discounts on meals to boost business during slower times. Haute Dining also plans exclusive events for members. The company seeks to raise additional funds through the sale of shares to further develop technology and expand into new markets.
BlackPepper
Blackpepper aims to foster direct interactions between restaurants/bars and foodies by creating a platform for selling tickets, updating menus, publishing updates and social calendars. It seeks to increase dinners and meetups by making interactions more human. While restaurants spend heavily on websites and struggle on social media, there is minimal direct engagement with foodies. Blackpepper sees an opportunity due to changing eating habits, the rise of foodies and social restaurants, targeting the $3 billion market focused on foodies from the $29 billion restaurant industry.
Bp Oil - Matt Fegert
BP is a global oil and gas company headquartered in London. In 2010, an oil spill from a BP carrier in the Gulf of Mexico flowed for 3 months, killing 11 people. This was the largest accidental marine oil spill in history and severely damaged BP's brand image. BP now needs a new marketing strategy using social media, internet marketing, public relations, and mobile messaging to rebuild trust and inform consumers about changes to prevent future accidents. The budget for this rebuild is estimated between $10-20 million.
The role of social media in business’s grow
This document provides a summary of how media companies can utilize social media to grow their business. It discusses the importance of social media, facts about major social networks like Facebook, YouTube, and Twitter. Recommendations are provided on how media companies can get started with social media by creating accounts, developing content strategies, and measuring engagement. Metrics like views, likes, and comments are highlighted as ways to monitor social media success. The conclusion emphasizes that social media allows cost-effective brand building and customer insights if implemented correctly.
Coke recall current scenarios,conclusion,self-learning
Coca-Cola faced issues in 1999 including a product recall in Belgium that reduced revenues and profits. To address this, Coca-Cola launched promotional campaigns across Europe giving away products and hosting events. However, the company also faced accusations of racial discrimination, union issues, and unethical practices. Since then, Coca-Cola has increased ethics training and compliance programs while also supporting communities through initiatives focused on water, health, recycling, and education. The company still aims to improve transparency and sustainability.
The power of brand advocates
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
Marketing Presentation on Coca Cola
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
BP Company Case Study
BP is one of the largest oil and gas companies in the world. It was founded in 1901 and has undergone several name changes throughout its history. The document discusses BP's operations, history, strengths, weaknesses, opportunities, threats, and PR misfires during the 2010 Gulf of Mexico oil spill. It analyzes 12 mistakes BP made from a public relations perspective, including lack of crisis planning, unsympathetic CEO comments, and focusing too much on image over action.
Running head BP OIL .docx
Running head: BP OIL 1
PAGE
18
BP OIL BP Oil: Marketing to Repair the DamageAuthors NameAmerican Public UniversityDate
Abstract
This marketing plan focuses on the repair of BP’s brand image that was negatively impacted by the Deepwater Horizon oil spill in the Gulf of Mexico. The main focus is to market via: television, billboards, magazine, and social media to consumers. The company’s message is to go over its increased safety and risk management efforts and also the research to ensure that spills do not happen in the future. Additionally, the company will place Electric Vehicle Charging Ports at all of their gasoline stations and will also have a new low carbon fuel that will be available at their stations in 2014. This will draw new and old consumers as they switch to lower emission and more fuel efficient vehicles. BP is at the top of their market in alternative fuel and energy technology and consumers will appreciate that BP is changing with them and continuing to provide quality products that meet their needs.BP Oil: Marketing to Repair the Damage
British Petroleum’s (commonly known as BP) discovery of oil in the Gulf of Mexico in 2009 brought them to the top three of oil producers in the United States, reaching a goal of 300,000 barrels of oil per day (Reed, 2009). This discovery, although very profitable to BP, also lead to the Deepwater Horizon Catastrophe on April 20, 2010 where a drilling rig exploded off of the coast of Louisiana. It took BP three months to be able to seal the pipeline while excessive amounts of oil were gushing into the Gulf’s water. Luc Bardin, BP’s Chief Marketing Officer conceded that the company would have a difficult road ahead to repair the damage done by the spill in the Golf; for the first time the company is not at the top of its market (Durrani, 2010).
BP is a company that has marketed green initiative and positive environmental impact; the company had “flooded the media with advertisements showing solar panels, windmills and waving fields of grass without a drop of oil in sight” for nearly ten year prior to the spill (Daley, 2010). Green marketing for BP pulled blinders onto consumer’s eyes, shielding them from the image of it being one of the largest oil producers in the United States. The green marketing initiative for BP Oil was very successful – I am not sure many other oil companies could have the population believing that they were a green company. BP’s white gloves were oil soaked as soon as some of the consequences of the oil spill began to emerge in the media and this significantly damaged their brand image with consumers.
This environmental disaster brought a lot of negative publicity to BP and the company faced heavy criticism from both consumers and th.
Marketing Agencies
The document summarizes the evolution of marketing agencies from the pre-internet to post-internet era. It discusses key events in the development of early advertising agencies from 1786 to 1869. It then contrasts the pre-internet era, where agencies primarily placed advertisements in newspapers and magazines, with the post-internet era, where agencies offer expanded digital marketing services. The document also provides overviews of the four largest marketing agency holding companies - WPP, Omnicom, Publicis, and Interpublic - including their histories, structures, approaches and examples of campaigns.
Creative inc. Marketing IMC Poland Spring Presentation
Executive Summary
Our company’s name is Creative Inc. Creative Inc. is a marketing agency, that will cover all the fields needed to achieve our client or client's goal or goals. We will not only use our marketing knowledge, but also engage in creative, media, public relations (PR), and any general actions that are needed to accomplish our goal. We are here to CREATE and we are here to be CREATIVE. We will use any tools necessary to communicate our message in a unique way.
Currently, we are working on a campaign for Poland Spring Inc. It was founded by Hiram Ricker in 1845. It is a brand for bottled water which is 100% natural spring water sourced only from carefully selected springs in Maine and contains naturally occurring minerals for a crisp, refreshing taste.
Our marketing goal is to create social awareness for those who do not have access to clean water. We know we can not help everyone as an individual, but together we can help make a difference through our “All For One and All For One” campaign.
Evaluation Q3
Time Inc. UK would be the best media institution to distribute my media product. As one of the world's largest media companies, it has a global monthly audience of over 120 million across its many magazine brands. Its wide distribution platforms, including both physical and digital copies, would help ensure broad accessibility. Additionally, its customer service capabilities and focus on community support through charitable initiatives align with my goals of helping people around the world.
Bp oil spill final
This document outlines a communications strategy for BP in response to the 2010 Deepwater Horizon oil spill. It identifies key audiences including government agencies, victims, employees, local businesses and tourism organizations. The objectives are to restore BP's reputation, maintain relationships during cleanup efforts, and ensure audiences are aware of BP's response. The proposed strategy includes establishing an online newsroom, holding press conferences with government officials, providing economic support to affected local businesses, and ensuring transparency around the incident and BP's efforts to address it.
Shweta pareek public relation-book ppt
Public Relations and Media - Concepts & Cases
This book basically contains articles from leading journals & magzines written by experts.
Pramod Rao, Srikant S Wawge, Kalyani Gohokar are the editors of this book.
Mahayla_Marston_Final Project (Portfolio Competency).pdf
The document provides a history of Coca-Cola and details their advertising strategies. It discusses how Coca-Cola was invented in 1886 and became publicly traded in 1919. The document then covers Coca-Cola's financial data from 2021 showing increased revenue and operating income. It describes Coca-Cola's television, billboard, movie, radio, and online advertisements targeting audiences like college students and families. Coca-Cola's average ad costs and video examples are also mentioned.
Media-Online Video
- The document discusses facts about online video and the differences between social video and traditional online video formats. It outlines challenges facing online video like content safety and ad blocking. It provides an example campaign by Ben & Jerry's promoting unity and discusses how to make a successful online video campaign through knowing your audience, using influencers and platforms, and optimizing the video.
coca cola branding.pptx
Coca-Cola is introducing a new bottled tea drink called "Sprite Tea Fresh". The target market is young, busy people who want a convenient tea option. Coca-Cola will use a variety of marketing strategies and channels to promote Sprite Tea Fresh, including social media, sponsorships, search engine optimization, video ads, and email marketing. The goal is to raise brand awareness, engage customers, and drive sales of the new product among Coca-Cola's target demographic.
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...Ksquare Energy Pvt. Ltd.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?More Related Content
Similar to Bp slide show
Bp oil spill midterm presentation
The document outlines a crisis communication simulation game about BP's response to the 2010 Deepwater Horizon oil spill, including an overview of the crisis timeline, stakeholders, and outcomes for BP. It describes the simulation game format of question and answers between representatives of different stakeholders, and lessons learned about crisis communication and social media strategies.
P&g case study
This a case study review of a Harvard Business School:Procter & Gamble: Marketing Capabilities. Done under the Marketing internship of Prof Smaeer Mathur ( IIM L professor).
Anheuser busch
- Anheuser-Busch began in 1860 as a small brewery in Missouri and introduced America's first national beer brand, Budweiser, in 1876. It grew to become the largest brewer in the US by 1957.
- In 2004, it merged with Belgian brewer InBev to form Anheuser-Busch InBev, which is now the leading global brewer and produces over 200 beer brands worldwide.
- Anheuser-Busch InBev has a strong presence across North America, Latin America, Western Europe, Eastern Europe, and Asia Pacific, with its most popular brands including Budweiser, Stella Artois, and Beck's.
Inv final 9 12-14
Haute Dining is a marketing platform developed by restauranteurs to provide upscale restaurants with free advertising and promotions. It aims to fill the gap for effective marketing options for higher-end restaurants. Restaurants partnering with Haute Dining offer members at least 20% discounts on meals to boost business during slower times. Haute Dining also plans exclusive events for members. The company seeks to raise additional funds through the sale of shares to further develop technology and expand into new markets.
BlackPepper
Blackpepper aims to foster direct interactions between restaurants/bars and foodies by creating a platform for selling tickets, updating menus, publishing updates and social calendars. It seeks to increase dinners and meetups by making interactions more human. While restaurants spend heavily on websites and struggle on social media, there is minimal direct engagement with foodies. Blackpepper sees an opportunity due to changing eating habits, the rise of foodies and social restaurants, targeting the $3 billion market focused on foodies from the $29 billion restaurant industry.
Bp Oil - Matt Fegert
BP is a global oil and gas company headquartered in London. In 2010, an oil spill from a BP carrier in the Gulf of Mexico flowed for 3 months, killing 11 people. This was the largest accidental marine oil spill in history and severely damaged BP's brand image. BP now needs a new marketing strategy using social media, internet marketing, public relations, and mobile messaging to rebuild trust and inform consumers about changes to prevent future accidents. The budget for this rebuild is estimated between $10-20 million.
The role of social media in business’s grow
This document provides a summary of how media companies can utilize social media to grow their business. It discusses the importance of social media, facts about major social networks like Facebook, YouTube, and Twitter. Recommendations are provided on how media companies can get started with social media by creating accounts, developing content strategies, and measuring engagement. Metrics like views, likes, and comments are highlighted as ways to monitor social media success. The conclusion emphasizes that social media allows cost-effective brand building and customer insights if implemented correctly.
Coke recall current scenarios,conclusion,self-learning
Coca-Cola faced issues in 1999 including a product recall in Belgium that reduced revenues and profits. To address this, Coca-Cola launched promotional campaigns across Europe giving away products and hosting events. However, the company also faced accusations of racial discrimination, union issues, and unethical practices. Since then, Coca-Cola has increased ethics training and compliance programs while also supporting communities through initiatives focused on water, health, recycling, and education. The company still aims to improve transparency and sustainability.
The power of brand advocates
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
Marketing Presentation on Coca Cola
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
BP Company Case Study
BP is one of the largest oil and gas companies in the world. It was founded in 1901 and has undergone several name changes throughout its history. The document discusses BP's operations, history, strengths, weaknesses, opportunities, threats, and PR misfires during the 2010 Gulf of Mexico oil spill. It analyzes 12 mistakes BP made from a public relations perspective, including lack of crisis planning, unsympathetic CEO comments, and focusing too much on image over action.
Running head BP OIL .docx
Running head: BP OIL 1
PAGE
18
BP OIL BP Oil: Marketing to Repair the DamageAuthors NameAmerican Public UniversityDate
Abstract
This marketing plan focuses on the repair of BP’s brand image that was negatively impacted by the Deepwater Horizon oil spill in the Gulf of Mexico. The main focus is to market via: television, billboards, magazine, and social media to consumers. The company’s message is to go over its increased safety and risk management efforts and also the research to ensure that spills do not happen in the future. Additionally, the company will place Electric Vehicle Charging Ports at all of their gasoline stations and will also have a new low carbon fuel that will be available at their stations in 2014. This will draw new and old consumers as they switch to lower emission and more fuel efficient vehicles. BP is at the top of their market in alternative fuel and energy technology and consumers will appreciate that BP is changing with them and continuing to provide quality products that meet their needs.BP Oil: Marketing to Repair the Damage
British Petroleum’s (commonly known as BP) discovery of oil in the Gulf of Mexico in 2009 brought them to the top three of oil producers in the United States, reaching a goal of 300,000 barrels of oil per day (Reed, 2009). This discovery, although very profitable to BP, also lead to the Deepwater Horizon Catastrophe on April 20, 2010 where a drilling rig exploded off of the coast of Louisiana. It took BP three months to be able to seal the pipeline while excessive amounts of oil were gushing into the Gulf’s water. Luc Bardin, BP’s Chief Marketing Officer conceded that the company would have a difficult road ahead to repair the damage done by the spill in the Golf; for the first time the company is not at the top of its market (Durrani, 2010).
BP is a company that has marketed green initiative and positive environmental impact; the company had “flooded the media with advertisements showing solar panels, windmills and waving fields of grass without a drop of oil in sight” for nearly ten year prior to the spill (Daley, 2010). Green marketing for BP pulled blinders onto consumer’s eyes, shielding them from the image of it being one of the largest oil producers in the United States. The green marketing initiative for BP Oil was very successful – I am not sure many other oil companies could have the population believing that they were a green company. BP’s white gloves were oil soaked as soon as some of the consequences of the oil spill began to emerge in the media and this significantly damaged their brand image with consumers.
This environmental disaster brought a lot of negative publicity to BP and the company faced heavy criticism from both consumers and th.
Marketing Agencies
The document summarizes the evolution of marketing agencies from the pre-internet to post-internet era. It discusses key events in the development of early advertising agencies from 1786 to 1869. It then contrasts the pre-internet era, where agencies primarily placed advertisements in newspapers and magazines, with the post-internet era, where agencies offer expanded digital marketing services. The document also provides overviews of the four largest marketing agency holding companies - WPP, Omnicom, Publicis, and Interpublic - including their histories, structures, approaches and examples of campaigns.
Creative inc. Marketing IMC Poland Spring Presentation
Executive Summary
Our company’s name is Creative Inc. Creative Inc. is a marketing agency, that will cover all the fields needed to achieve our client or client's goal or goals. We will not only use our marketing knowledge, but also engage in creative, media, public relations (PR), and any general actions that are needed to accomplish our goal. We are here to CREATE and we are here to be CREATIVE. We will use any tools necessary to communicate our message in a unique way.
Currently, we are working on a campaign for Poland Spring Inc. It was founded by Hiram Ricker in 1845. It is a brand for bottled water which is 100% natural spring water sourced only from carefully selected springs in Maine and contains naturally occurring minerals for a crisp, refreshing taste.
Our marketing goal is to create social awareness for those who do not have access to clean water. We know we can not help everyone as an individual, but together we can help make a difference through our “All For One and All For One” campaign.
Evaluation Q3
Time Inc. UK would be the best media institution to distribute my media product. As one of the world's largest media companies, it has a global monthly audience of over 120 million across its many magazine brands. Its wide distribution platforms, including both physical and digital copies, would help ensure broad accessibility. Additionally, its customer service capabilities and focus on community support through charitable initiatives align with my goals of helping people around the world.
Bp oil spill final
This document outlines a communications strategy for BP in response to the 2010 Deepwater Horizon oil spill. It identifies key audiences including government agencies, victims, employees, local businesses and tourism organizations. The objectives are to restore BP's reputation, maintain relationships during cleanup efforts, and ensure audiences are aware of BP's response. The proposed strategy includes establishing an online newsroom, holding press conferences with government officials, providing economic support to affected local businesses, and ensuring transparency around the incident and BP's efforts to address it.
Shweta pareek public relation-book ppt
Public Relations and Media - Concepts & Cases
This book basically contains articles from leading journals & magzines written by experts.
Pramod Rao, Srikant S Wawge, Kalyani Gohokar are the editors of this book.
Mahayla_Marston_Final Project (Portfolio Competency).pdf
The document provides a history of Coca-Cola and details their advertising strategies. It discusses how Coca-Cola was invented in 1886 and became publicly traded in 1919. The document then covers Coca-Cola's financial data from 2021 showing increased revenue and operating income. It describes Coca-Cola's television, billboard, movie, radio, and online advertisements targeting audiences like college students and families. Coca-Cola's average ad costs and video examples are also mentioned.
Media-Online Video
- The document discusses facts about online video and the differences between social video and traditional online video formats. It outlines challenges facing online video like content safety and ad blocking. It provides an example campaign by Ben & Jerry's promoting unity and discusses how to make a successful online video campaign through knowing your audience, using influencers and platforms, and optimizing the video.
coca cola branding.pptx
Coca-Cola is introducing a new bottled tea drink called "Sprite Tea Fresh". The target market is young, busy people who want a convenient tea option. Coca-Cola will use a variety of marketing strategies and channels to promote Sprite Tea Fresh, including social media, sponsorships, search engine optimization, video ads, and email marketing. The goal is to raise brand awareness, engage customers, and drive sales of the new product among Coca-Cola's target demographic.
Similar to Bp slide show (20)
Coke recall current scenarios,conclusion,self-learning
Coke recall current scenarios,conclusion,self-learning
Creative inc. Marketing IMC Poland Spring Presentation
Creative inc. Marketing IMC Poland Spring Presentation
Mahayla_Marston_Final Project (Portfolio Competency).pdf
Mahayla_Marston_Final Project (Portfolio Competency).pdf
Recently uploaded
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...Ksquare Energy Pvt. Ltd.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?Discover the Beauty and Functionality of The Expert Remodeling Service
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Profiles of Iconic Fashion Personalities.pdf
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Prescriptive analytics BA4206 Anna University PPT
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】
【网址🎉ac55.net🎉】欧洲杯赌球是世界上历史最悠久的博彩公司之一。其历史可以追溯到十九世纪末，确切时间是1886年。这家英国公司拥有超过15000名员工，是博彩行业规模最大的公司。欧洲杯赌球是英国最受欢迎的实体博彩公司之一，其排名仅次于欧洲杯赌球，旗下2800家投注站遍布全英国。
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
IMG_20240615_091110.pdf dpboss guessing
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Recently uploaded (20)
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Bp slide show
- 1. BP Oil It’s time to make a change
- 2. • Headquarters: London • Third largest energy company and fourth largest company in the world measured by revenues. • Produces 3.8 million barrels of oil per day • Founded in 1909 • Chairman: Carl-Henric Svanberg
- 3. April 20, 2010 • BP has recently been under much scrutiny due to the tragic oil spill caused by them off the coast of the Gulf of Mexico. • The spill killed 11 workers, and caused all marine life to tragically suffer.
- 4. Gulf of Mexico • Not only did the spill reek havoc among many species of marine life, but damaged the Gulf Coasts economy as well. • Specifically the tourism and fishing industries.
- 5. It’s time for a change… • Due to the recent oil spill, BP is in much need of damage control.
- 6. • SEO, and a Variety of Social Media resources will benefit the public’s feelings towards them. • Google Tools will be beneficial as well.
- 7. Social Media • It is crucial that BP builds a better relationship not only will consumers but all Americans as well.
- 8. Social Media Cont… • By using facebook and similar resources BP will be able to connect with their consumers which will then allow them to understand what they need to do to get their image back. • Every company’s main goal is to understand the consumer.
- 9. SEO • BP should use SEO to direct their consumers not to their website but the sites they have created, that inform the consumers about what they are doing to improve the Gulf and what they are doing to help the economy.
- 10. Google • Adwords • Allow them to measure consumer click’s • Measure popularity of sites presented • Understand where they are going wrong
- 11. Budget • Because Oil is crucial to make the world run, there is no seasonal peak or reason to increase SEO, Social Media, or Google use at any particular time. • Bp is not in need of revenue they are purely in need of a better image to maintain their customers.
- 12. We’re Sorry • Recently a South Park episode has created a parody about BP’s Tony Hayword • I have attached the actual apology and the South Park versions • While the show’s goal was to poke fun at BP, if the company does not react poorly it could actually benefit their image, or at least create consumer awareness. • Hayward, South Park