The document summarizes sponsorship opportunities for the Business of Software Conference USA 2018 taking place October 1-3 in Boston. It provides details on core sponsorship packages ranging from $7,500-$15,000 that include various branding and ticket benefits. Additional event sponsorships focus on specific conference elements like registration, a welcome reception, networking tables, and photography/video. Standalone options allow placing items in attendee bags or at seats. The 400 attendees are software entrepreneurs, executives, and leaders from companies of all sizes in the US, Europe, and elsewhere.

1. www.businessofsoftware.org
Business of Software
Conference USA 2018
1st-3rd October 2018 // World Trade Center, Boston MA
Opportunities for Sponsors

2. www.businessofsoftware.org
Business of Software Conference
• Business of Software Conference is different - a single-track conference for entrepreneurs working in the
software industry. Attendees listen and learn, share problems and help each other.
• BoS is now in its 12 year, taking place at the World Trade Center, Boston MA.
• Business of Software Conference sponsors benefit from brand recognition as well as engagement with high
quality attendees at a very well-regarded, professionally-run conference that sets the standard for in-
person events.
• We recommend supporters send senior personnel to participate fully in the event, the discussions and other
conference activities.
• Sponsorship of Business of Software Conference offers you access to smart people running companies that
are scaling sustainably in the United States and internationally.

3. www.businessofsoftware.org
Audience Demographics
• 400 software entrepreneurs, CEOs, Founders, CXOs, Product Managers and emerging leaders. The
‘No Free Tickets Policy’ means that BoS attendees are both high quality and committed.
• Senior people from established and growing software companies, both venture backed and self-
funded, with a commitment to getting better at what they do.
57%21%
13%
9%
US Europe Canada ROW
20%
26%36%
13%
5%
Up to 10 Up to 50 Up to 200
Up to 1,000 Over 1,000
57%
11%
27%
5%
C-Level/Founder VP-Level Senior Manager Other
Company Size Attendee Job Title Country

4. www.businessofsoftware.org
Sponsorship Options
Core Sponsorship Packages
• Our sponsorship packages – bronze, silver and gold - are designed to offer sponsors high
visibility with a minimal draw on sponsors’ time - you send your logo, we do the rest.
Event Sponsorship Options
• Event Sponsorships are exclusive in-event options, all include tickets and branding – these
are all one-off, single-sponsor opportunities.
Optional Extras
• Additional stand-alone, non-ticketed options.

5. www.businessofsoftware.org
• Secondary billing in sponsor
page & signage.
• Branding on event splash
screen & media wall.
• Thanked on stage by Chair.
• Branded vinyl backdrop &
high-boy table in networking
area.
• Half page advert in guide.
• 2x Staff + 1x Scholarship.
• Opportunity to place item in
Delegate bag (subject to
approval).
Core Sponsorship Packages
• Premium sponsor billing.
• Host Birds of a Feather table
• Branding on event splash
screen & media wall.
• Thanked on stage by Chair.
• Branded vinyl backdrop & table
in networking area.
• Full page advert in guide.
• 4x Staff + 2x Scholarships.
• Opportunity to place item in
Delegate bag (subject to
approval)
GOLDSILVER
Headline sponsorships at BoS give sponsors lead brand positioning throughout the event and a
branded backdrop and high-boy table in the networking area on all event days.
• Tertiary billing on sponsor
page & signage.
• Branding on event splash
screen & media wall.
• Thanked on stage by Chair.
• Branded vinyl backdrop &
high-boy table in networking
area.
• Half page advert in guide.
• 1x Staff ticket.
BRONZE
$10,000$7,500 $15,000

6. www.businessofsoftware.org
Registration, Badge and Lanyard
• Co-branding of all badge and lanyards for BoS USA
2018.
• Exclusive co-branding on online reg-page and
venue reg-desk with BoS.
• Opportunity to ask one optional question on online
reg-page*.
• 1x ticket + logo on media wall & sponsors’ page.
Make the talented BoS humans even more useful by turning them into mobile branding! Exclusive
opportunity to have your logo on the badge and lanyards, as well as branding of the online
registration page and venue registration desks.
* NB We have made a promise never to sell, or give away, delegate information – so this question must be opt-out and anonymous.
$10,000

7. www.businessofsoftware.org
Pre-Reg Welcome Event
Sponsor the food and drink for guests at the opening evening reception event. The pre-reg event
takes place on Sunday evening and is open to all attendees. Typically this is attended by
approximately 2/3 of attendees. The sponsor of the welcome drinks enjoys exclusive branding in the
bar and networking area and we will promote the evening via the BoS channels in the run up to the
event (via our e-mail and social channels).
• Opportunity to place roll-banners and other
branding in venue (sponsor to provide- subject to
approval).
• Bar staff to wear branded t-shirts (sponsor to
provide, subject to deadline).
• Branded drinks menus on bar, branded coasters on
tables (BoS to produce).
• Inc. $5,000 spend on guest food and drink.
• 1 x ticket + logo on sponsors’ page and media wall.
$12,500

8. www.businessofsoftware.org
Branded Vinyl Backdrop & Table
• 12 positions available.
• Branded backdrop and high-boy table in
networking area throughout event (BoS to supply
with client artwork- subject to deadline)*.
• 1 x ticket + logo on sponsors’ page and media
wall.
An opportunity to have a high-boy table and branded backdrop in the main networking area. Please
note BoS does not have separate exhibition - all attendees will attend the conference sessions (i.e. the
networking area will not have traffic during these times). This is a branded area for you to use as
meeting point during breaks.
*BoS supplies all backdrops at the same dimensions to sponsor’s design. BoS will arrange for these to be assembled at the
venue prior to your arrival but these can be taken by the sponsor post event.
$5,000$5,000

9. www.businessofsoftware.org
Birds of a Feather Table
• Branded signage on choice of table.
• 1 x reserved seat on table.
• Soft drinks & Ice bucket on table.
• Opportunity to place item on table (subject to
approval & deadline).
• 1 x Ticket + logo on sponsors’ page and media
Wall.
An opportunity to brand and host one of the popular ‘Birds of a Feather’ networking tables during
breakfast and lunch breaks. Sponsors are given a reserved seat on the topic/table of their choice*. This
is a great way to make new contacts focused on a particular challenge - please note this is a hosting
& networking opportunity, not a forum for a sales presentation.
*Topics TBC - Please enquire
$4,000

10. www.businessofsoftware.org
Video & Photography
• Logo on title cards for speaker videos (hosted
online approx. 1 month post event).
• Option for event photographer and video crew to
wear branded t-shirt (must be black t-shirt: sponsor
to provide).
• Official photos to have sponsor logo watermark,
hosted online asap post event.
• 1 x Ticket + logo on sponsors’ page and media
wall.
Branding of the media crew and the online videos and photographs. Post-event the photographs are
added to our social channels and will have the sponsors’ logo as a “watermark” and the session
videos will carry your logo on the title card. Videos are always available via our website archive, giving
this opportunity longevity far beyond the event.
$8,000

11. www.businessofsoftware.org
Branded Water
• Branding on all bottled water, available at various
service points throughout the venue.
• 1 x ticket + logo on sponsors’ page and media wall.
Exclusive branding of the conference water bottles. Available throughout the event this option gives
you brand visibility in a way that is, quite literally, refreshing.
$5,000

12. www.businessofsoftware.org
CONFERENCE ROOM SEAT DROP
Your item on the conference seats.
(Client to provide; subject to approval)
$3,000
BREAKFAST GIFT
A chance to place a gift on the
breakfast tables to all attendees
(Client to provide; subject to
approval)
$3,000
ADVERT IN DELEGATE BOOKLET
Half or full page advert in A6 event
guide. (Subject to deadline)
Half Page $1,000
Full Page $1,500
ITEM IN DELEGATE BAG or MEDIA
POINT
Please note only pre-approved
items - not just any item will do!
(Client to provide; subject to
approval)
$3,000
Additional Options

13. www.businessofsoftware.org
Get in touch
If you would like to speak to us about participating at BoS 2018 please contact…
Ed Grundy
Commercial Manager
ed@businessofsoftware.org
+ 44 (0) 7854 309 245