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SEO Strategy for 2013
Out with the old…
2012: Year of the Panguin



  CONTENT            LINKS
 Engagement        Low Quality
  Freshness        Anchor Text
  Relevancy          Social
                                 2
Out with the old…
Stay Relevant to Your Site




                             3
Out with the old…
Results Focusing on Relevancy &
             Intent




                                  4
Out with the old…
Get Chunky With The Long Tail




    Source: http://www.seomoz.org/blog/illustrating-the-long-tail   5
Out with the old…
Stop Keyword Stuffing




                        6
Out with the old…
Remove Low Quality Content




                             7
Out with the old…
 Stop Watching Daily Rankings
It is more important to focus on overall keyword trends, movement,
and reaction to Google updates than daily rankings.




                                                                     8
Out with the old…
Stop Building Low Quality Links




    Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice   9
SEO Strategies for 2013


Content Optimization

                                Local Search




                       Mobile           10
Technical SEO
2013 SEO Strategies
Become Strategically Integrated




                               11
2013 SEO Strategies
The New Ways to Measure SEO
                        CTR %     Traffic




          Position                          Engagement




     Query
   Impressions
                            SEO                 Conversions

                            KPIs
                                                              12
2013 SEO Strategies
Improve your CTR Curve




Source: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates   13
2013 SEO Strategies
Search Queries & Impressions




                               14
2013 SEO Strategies
Create Content for Consumers – Not
             Google




                                15
2013 SEO Strategies
     Understand what Content
           Marketing is
  Target       Online       Content       Content
 Audience    Behavior     Development   Placement
(Personas)   (Interest)   (Messaging)   (Platforms)




                                                      16
2013 SEO Strategies
Produce All Kinds of Content




       Source: http://www.seomoz.org/   17
2013 SEO Strategies
                  Shotgun vs. Rifle




Source: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast-the-value-of-coordinated-content/   18
Write Content to Appeal to
        Influencers




                             19
2013 SEO Strategies
Use These Social Media
      Platforms




                          20
2013 SEO Strategies
Evaluate the Current Link Profile




                                21
2013 SEO Strategies
Set Up & Optimize Local Listings




                                   22
2013 SEO Strategies
Choose a Mobile Design Strategy




                               23
2013 SEO Strategies
Make your Site Crazy Fast




                            24
2013 SEO Strategies
Use Schema To Make Your Site
         Stand Out




                               25
26

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