Boost Bookings: Learn How to Use VBrochure to Tell Your Hotels Story
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Watch this presentation to learn how VBrochure can help you: •Tell your hotel’s story on third party travel websites •Enhance your web marketing with visual stories •Optimize your website and multi-media for Smartphones and Tablets •Engage Facebook visitors with visual media and special offers •Drive more bookings through visual storytelling
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Boost Bookings: Learn How to Use VBrochure to Tell Your Hotels Story
- 1. Boost Bookings: Learn How to Use VBrochure to Tell Your Hotel’s Story March 20, 2013 Watch Watch Recording! Recording! vfmleonardo.com facebook.com/vfmleonardo @vfmleonardo
- 2. Darlene Rondeau Vice-President, Best Practices, Online Merchandising VFM Leonardo Inc. @darlenerondeau
- 3. Follow: @vfmleonardo Tweets & Questions: #vfmlwebinar
- 4. • Tell your hotel’s story on third party travel websites • Enhance your web marketing with visual stories • Optimize your website and multi- media for Smartphones and Tablets • Engage Facebook visitors with visual media and special offers • Drive more bookings through visual storytelling
- 5. Cluster Sales Manager @wheatstweetz Holiday Inn Guelph Hotel & Conference Center
- 6. Over 100,000 Hotels and Hundreds of Global Hotel Chains Trust Us for Media Management and Syndication.
- 7. reach & engage with a compelling, visually-driven story “ VBrochure aids in setting us apart, creates a higher level of engagement, and drives increased conversions, bookings and overall revenue. Carolyn Hosna Corporate eCommerce Manager, White Lodging Services Corporation
- 8. Your Your Story Story
- 9. A digital environment: Get in front of your audience where & when they are making their hotel decision
- 11. 84% of travelers find 84% of travelers find travel supplier’s travel supplier’s websites useful when websites useful when planning leisure travel planning leisure travel
- 12. 83% of travelers find 83% of travelers find online travel agencies online travel agencies useful when planning useful when planning leisure travel leisure travel
- 13. 83% of travelers find 83% of travelers find travel-focused review travel-focused review websites useful when websites useful when planning leisure travel planning leisure travel
- 14. 81% of travelers find 81% of travelers find metasearch sites metasearch sites useful when planning useful when planning leisure travel leisure travel
- 15. VBrochure is a complete online merchandising system…
- 17. “ We experienced a 60% bump in bookings after we went from no video to video. David Attardi AVP eCommerce, BF Saul Management Company
- 18. Share Inform Show Explore Book
- 19. VScape Web-based tool to manage media, VBrochure, Facebook, mobile and access reports
- 20. Your video doesn’t have to be a Hollywood production…
- 21. @wheatstweetz Sales Manager Holiday Inn Guelph Hotel & Conference Center
- 22. All-in-one platform Easy to showcase your hotel 360° tours, videos, photos & descriptions
- 23. Quick, efficient and easy Showcase your hotel online to millions of travel shoppers Rich in visual media Engages travel shoppers Pleasing to the eye VFM Leonardo is always creating new tools to make booking online easier
- 24. Media Gallery on higuelph.ca 24
- 25. 25
- 28. Differentiates Holiday Inn Guelph from competitors Creates a more interactive experience More functional and attractive Facebook page Virtual tours, special offers Saves time One stop platform for all photos, videos and content Clients love it! Better than competitors who send a one page PDF info sheet
- 29. #1 corporate booking #1 corporate booking tool in the travel tool in the travel industry industry 89% of corporate 89% of corporate travelers book their travelers book their hotels online hotels online Orbitz for Business, 2010 Orbitz for Business, 2010
- 31. 83% of travelers find 83% of travelers find travel-focused review travel-focused review websites useful when websites useful when planning leisure travel planning leisure travel Atmosphere Research Group, 2011 Atmosphere Research Group, 2011 31
- 32. 82% of travelers find 82% of travelers find general search engines general search engines useful when planning useful when planning leisure travel leisure travel Atmosphere Research Group, 2011 Atmosphere Research Group, 2011
- 33. Reach + 3rd Social Mobile Web Party Media Devices Marketing Websites
- 34. • Over 700 YouTube videos are shared on twitter every minute • On Facebook, the top 10 brand pages find that photos and videos drive the most engagement • Videos are shared 12x more than links and text post combined • Photos are liked 2x more than text updates • Instagram is currently on pace to beat the number of users on Facebook in 4 years Source: MBooth, http://www.marketingtechblog.com/visual-storytelling/
- 35. Shoppers who watch Shoppers who watch videos visit up to videos visit up to twice as often as twice as often as those who don’t. those who don’t. Video viewers also Video viewers also stay twice as long on stay twice as long on the site. the site. - - Forrester Research Forrester Research 35
- 36. x
- 37. x Easy to Book Easy to Book Increase Website Increase Website Referrals Referrals
- 38. x Easy to Shop Easy to Shop SOCIAL Increase Booking through Offers through Increase Bookings Increase Booking through Offers through Increase Bookings Offers Offers
- 39. MOBILE
- 41. Optimized Optimized Compatible Compatible 41
- 42. VPowered Mobile Complete Mobile Optimized Website Experience for Hotel Properties Let mobile (smartphone and tablet) consumers explore your hotel through visuals Ensure a seamless experience Link to your mobile booking engine Make it easy for travelers to find and contact your hotel Promote your special offers Make real-time updates Experience VPowered Experience VPowered Mobile. Mobile. From a tablet or smartphone, visit: From a tablet or smartphone, visit: www.thegeorgianterrace.com www.thegeorgianterrace.com
- 43. Multi-Media Multi-Media Driven Driven
- 44. Links to Mobile Links to Mobile Booking Engine Booking Engine
- 45. Drive Email Drive Email Recipients Recipients to Your Story to Your Story
- 46. “Impress Potential Impress Potential Clients with Links on Clients with Links on Sales Proposals Sales Proposals 46
- 49. We help hotels maximize their VBrochure investment • Customizable VBrochure Packages • Dedicated Customer Success Manager • Smart Start On-boarding Program • Merchandising Resources and Best Practices • BestSTART Professional Services Package
- 50. Connect With Us! www.vfmleonardo.com vbrochure@vfmleonardo.com 1.877.593.6634 @vfmleonardo facebook.com/vfmleonardo
- 51. Download Free Guide Here! Corporate Travel Storytelling Guide: Getting the Business Traveler to Choose You
- 52. To Watch the Full Recording of the Webinar Click the Button! Watch Watch Recording! Recording! vfmleonardo.com facebook.com/vfmleonardo @vfmleonardo
Editor's Notes
- rep should be educated on knowing the evidence value prop for each brand so she can cite it during this slide
- Include everything except hotel proprietary and social media
- What is VBrochure? Complete On-Line visual merchandising system Three components: Network VScape Software Multi-Media Viewer An easy, effective way to merchandise your hotel online Used by those responsible for e-marketing in: Management companies Individual branded/un-aligned hotels An easy, effective way to merchandise online
- VBrochure provides the consumer with a more robust and compelling story of your hotel – this helps you engage the consumer more and really provide them with the story that is going to motivate them to want to stay at your hotel… There is a way to help you hotel stand out on thousands of travel websites and the GDSs that consumers and agents use to search, shop and buy hotel accommodations. VBrochure is An online media platform designed to help hotels present their story in the most motivating, exciting and effective way wherever shoppers are looking for hotel rooms online. You have the opportunity to create these mini websites by…..
- The Matrix Terminator Ocean’s 11 Titanic
- Engagement is important in the conversion process – turning those researching into people booking your hotel – but all the engagement in the world is worthless if you cannot reach consumers when they are shopping for hotels online. That is why we have built the most extensive media network of travel related websites in the industry AND built display technology to reach those consumers on standard websites, mobile websites, through social media networks and on your own proprietary web domains. Let me show you how you can reach millions of in-market travel shoppers each month with the VBrochure mini website story of your hotel
- 84% of smartphone users and 69% of tablet users use their devices to research, shop and buy travel online
- 84% of smartphone users and 69% of tablet users use their devices to research, shop and buy travel online
- In addition to mobile optimized experiences across the VNetwork we have developed mobile optimized websites that you can use to optimize the mobile experience on your standard website. These are easily configured to run with your existing site and displayed only when a consumer accesses your site from either a smartphone or tablet… They feature a multi-media driven story much like what you would create with the mini-website viewer that is syndicated to travel websites They are booking enabled and integrated with your booking engine Special offers… Integrated map, phone and email And compatible across many different platforms
- Sales proposal
- Will we be promoting any future webinars?