This document provides information about a project titled "52 For 51". It was created by RJ Thompson in 2010 using Adobe Photoshop and Illustrator. The project involved creating a new logo each week for 52 weeks in 2008 for an existing business located on Route 51 in the South Hills of Pittsburgh. The logos were based on criteria like design style, client expectations, and meeting weekly deadlines. One of the logos created for Hillview Tavern was published in Logo Lounge in 2010.

2. 07: I own this. Don’t rip it off. © RJ Thompson Two-Thousand Ten / MMX
Robert J. Thompson | 300 Heinz Street, #C109 | Pittsburgh, PA 15212 | 412.779.7665 | www.whatiszola.com | rj@whatiszola.com
52
FOR 51
RJTHOMPSON BOOK SEVEN

3. RJTHOMPSON 52 FOR 51
[ NARRATIVE ]
Project Title:
52 For 51
Media Used:
Adobe Photoshop CS4
Adobe Illustrator CS4
Research Criteria:
Research limited to open and defunct
businesses and non-profit organizations
located on Route 51 in the South Hills
of Pittsburgh, Pennsylvania.
Target Audience:
Business Owners on Route 51 in the South
Hills of Pittsburgh, Pennsylvania.
Concept:
Create a new logo for an existing business
on Route 51 for every week in 2008.
[52 weeks total.]
(Above)
Solutions: 52 for 51 logo.
Individual logo solutions based on various
criterion: personal design aesthetic, client (Right)
expectation, diversity in design styles, weekly Published: “Hillview Tavern Logo.” Spring 2010, Logo Lounge:
deadlines, and conceptual development. Logo Lounge Master Series: Animals and Mythology

4. RJTHOMPSON 52 FOR 51

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