The document outlines plans to expand the local Gallery Espresso cafe brand into a national brand, including creating a versatile logo, innovative product line, and comprehensive branding manual. Marketing strategies proposed include email campaigns, website offers, and utilizing Catalina marketing at grocery stores to promote future purchases. The goal is to create brand recognition and increase sales of Gallery Espresso products on a larger scale.
120304 W&P Social Media for The-Pensions-Net-WorkWall & Pleece
The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.
120304 W&P Social Media for The-Pensions-Net-WorkWall & Pleece
The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.
3. RJTHOMPSON GALLERY ESPRESSO
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Project Title: Solutions:
Gallery Espresso Create a versatile logo that can split consistency with forward-
thinking metamorphosis on every products or design opportunity
Media Used: it appears– logo contains a never-changing typographic solution
Adobe Photoshop CS4 that features an always changing brush-stroke behind it. On every
Adobe InDesign CS4 iteration of design the logo would appear, it was ideally planned that
Adobe Illustrator CS4 the brushstroke would be diverse, unique, and artistic– like Gallery
Photography Espresso.
Research Criteria:
Research based primarily on the existing Gallery Espresso in
Savannah, GA. Supplemental research included local, regional, and
national competitors and trends in the cafe/coffee market. Con-
siderable research completed on
product development and diversity.
Target Audience:
Coffee, tea, and art enthusiasts across all ages.
Concept:
Take Gallery Espresso from it’s current local incarnation to a
national brand using a versatile, constantly-shifting logo identity.
Create a wide-variety of innovative products the Gallery Espresso
stable of merchandise. In totality, create a fully comprehensive
branding manual/electronic brochure that covers almost every (Above)
conceivable advertising and marketing opportunity that Gallery The original Gallery Espresso logo hanging outside the cafe in
Espresso could encounter. Savannah, GA.