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- 1. John Thompson EcoWriter & Author Knight Journalism Fellow □ With the publication of The Environmental Entrepreneur® in 1992, John Thompson wrote the book on “environmental enterprise.” All that time later, the business community just now catches up □ John has written a million words for scores of clients including IBM, Coca-Cola USA, Southern Company, Georgia Power Co., AFLAC, Equifax, Randstad North America and Parents, Time, and Money magazines. Every word, every experience helped hone a thesis the marketplace finally begins to grasp: the only realistic solution to sweeping ecological decline is the conversion of consumer tastes to environmentally-intelligent technologies, products, services, processes and practices. The upshot is business expansion, job growth, wealth accumulation, tax creation and an extension of the good life here on earth far into the future. This is the frame of reference John brings to his environmental writing and teaching. Curricula In 2005, he was selected a Knight Journalism Fellow and spent three months at the Centers for Disease Control and Prevention (CDC) exploring connections between public health and environmental decline. He has been honored by Communication Arts magazine for excellence in annual report writing and the International Association of Business Communicators (IABC) for excellence in feature writing. In 2011, John poured his environmental expertise into a comprehensive initiative to educate three key audiences: business majors in colleges and universities (the New Leaders Environmental Solutions Curriculum), high school students (the New Leaders EcoMakeover of High Schools) and the public-at-large (The EcoAction Factory). Books & Magazines Other books to John’s credit include Don’t Get A Job, Get A Life! The New Way To Work and Live by Erik Vonk, ghostwritten by John Thompson (Randstad, 2001); Manage To the Individual/If you want to know how, ASK! by Thad Green, Ph.D., and William J. Barkley, ghostwritten by John Thompson (Belief System Institute, 1995) and The Belief System/The Secret To Motivation and Improved Performance by Thad Green, Ph.D., and Merwyn Hayes, Ph.D., ghostwritten by John Thompson (Beechwood Press, 1994). In the mid-1990s, he was a regular columnist for Prospects magazine, a Hong Kong-based publication devoted to sustainable development in the “Pacific Rim” nations of Asia. Earlier in his career, John published Entrepreneur Spirit Magazine, served as a paid stringer for Time and Money magazines and wrote annual report copy, marketing material, trade magazine articles and speeches for a variety of Fortune 500 companies. Presentations John was a key figure in the development of The Southern Company’s Campus Visitation Program initiated in the late 1970s to expose college audiences to the practical workings of the American free-enterprise system. Featuring the distinguished American industrialist Harllee Branch, Jr., the program appeared on 33 college campuses and delivered lectures to 14,000 students, faculty members and towns-people. John is a graduate of the University of Florida’s School of Journalism and Communications and resides with his family in Smyrna, Georgia, a suburb of Atlanta Links to Sample Material “The Epic Merger: Ecology & Entrepreneurship” Speech by John Thompson Kenan-Flagler Business School University of North Carolina, February 29, 2012 Link (paste into address bar for video) http://www.kenan-flagler.unc.edu/news/speaker-videos#sustainability “Rising Seas Take From Poor and Rich” Article by John Thompson Published in Living Green Online Magazine, December 2010 Link (paste into address bar for article): http://livinggreenmag.com/2012/01/24/climate-change/rising-seas-take-from- poor-and-rich-a-coastal-view-of-climate-change/ “Finding the Profit in Environmental Solutions” Article by John Thompson Published in Living Green Online Magazine, January 2011 Link (paste into address bar for article): http://livinggreenmag.com/2012/01/23/green-business/finding-the-profit-in- environmental-solutions/ “Poison in the Air: the Dangers of Carbon Monoxide” Article by John Thompson Published in Parents Magazine, September 2007 Link (paste into address bar for article): http://www.parents.com/kids/safety/other-safety-issues/poison-in-the-air-the- dangers-of-carbon-monoxide/ 1883 Cedar Cliff Drive, Smyrna, GA 30080 404-966-1664 EcoJohnThompson@att.net
- 2. Teaching college instructors to teach tomorrow's leaders the ways and means of no-T E A C H E R S nonsense environmental preservation Dear Teacher... For 50 years, the adults of the day have left the environmental problem to the “next generation” to deal with. Three generations later, today’s young people are no better prepared to change the dynamics of ecological decline than were there grandparents. And time is running out. Tomorrow’s adults—today’s college and high school students—must be taught environmental preservation like never before. As consumers, they must learn to use their purchasing power to beget better alternatives to polluting technologies, products, services, processes and practices. As business people, they must learn to capitalize on the profit potential in legitimate environmental solutions. As voters, they will have to demand and shape legislation and regulation that ensures prosperity while protecting the habitat-of-man. As opinion leaders, they must learn to exert their will where it means ecological survival. As parents, they will have to do what their parents did not do—assure a future for their children in the Garden of Eden that once was Planet Earth. But where will this education come from? Nowhere in the nation's education system is it taught. Nowhere are there teachers to teach it. Thus was EcoTeacher, Inc., created. Let us teach you how to prepare your students for the ecological challenges awaiting them as adults. Feed growing student interest in the subject matter. Distinguish yourself and your employer as avant-garde educators of the highest, most relevant kind. Give us a call. Sincerely, John Thompson John Thompson, President EcoTeacher, Inc. It's not enough to teach elementary school children "environmental awareness." Too few "adult preservationists" result. It's insufficient to finally teach "environmental studies" in college when it is too generalized to cut into environmental degradation. It's misguided to continue to rely on government and the environmental community for ecological salvation when half-a-century of non-stop trying proves they can't do it. It's unconscionable to continue to yield before special-interests that stand in the way of serious environmental problem-solving. Human survival is at stake. Teach "green" like the children's lives depend on it A new approach to environmental preservation has to be adopted. The old way has not worked and cannot work going forward. Thankfully, a smarter approach already exists: market-based economics--driven by environmentally enlightened consumers. Unfortunately, too few "environmentally enlighten consumers" ply the marketplace. Serious "green" businesses languish as a result. And the habitat-of-man slips further into decline. These are critical "teaching times" for higher education in America. Put a cutting edge in your environmental instruction. Do it for the children Student-based Outcomes Students learn to transform “concern for the environment” into simple, yet powerful actions that produce major results quickly and surely. Students learn how to protect their own ecological best-interests and those of loved-ones. Students learn that business and environmental ethics are not incompatible; one doesn’t have to prevail at the expense of the other. Students recognize promising business opportunities in serious environmental solutions-- and the jobs and wealth that means. Students avoid the political/ideological trap that permeates modern environmentalism. All factions come together in a free-enterprise context that creates jobs, entrepreneurial wealth and taxes--and restores the habitat-of-man. Students recognize the flaws in conventional environmental preservation, the power of consumer preference to arrest environmental decline, the strengths and weaknesses of existing environmental law and the legislative opportunities to shape the marketplace into a champion of environmental preservation. Students recognize the scope of the alternatives to polluting goods and services and grow into "green market makers." Students learn enough about “full-cost accounting” to understand pricing that doesn't cover environmental degradation and to support alternative goods that don't pollute EcoTeacherINC. "Environmental awareness" and "environmental studies" are not enough. Smarter consumers and businesses are the missing link, but nowhere are these dynamics taught. Step up. Become an environmental teacher for the watershed times we live in 404-966-1664 EcoJohnThompson@att.net Services & Products Seminars & Workshops Curricula Consulting Teaching Syllabuses Case Studies Teacher Aids Textbook Supplemental Reading EcoMakeover of college facilities and grounds EcoTeacher of
- 3. EcoTeacher Dear Teacher... For 50 years, the adults of the day have left the environmental problem to the “next generation” to deal with. Three generations later, today’s young people are no better prepared to change the dynamics of ecological decline than were there grandparents. And time is running out. Tomorrow’s adults—today’s high school students—must be taught environmental preservation like never before. As consumers, they must learn to use their purchasing power to beget better alternatives to polluting technologies, products, services, processes and practices. As business people, they must learn to capitalize on the profit potential in legitimate environmental solutions. As voters, they will have to demand and shape legislation and regulation that ensures prosperity while protecting the habitat-of-man. As opinion leaders, they must learn to exert their will where it means ecological survival. As parents, they will have to do what their parents did not do—assure a future for their children in the Garden of Eden that once was Planet Earth. But where will this education come from? Nowhere in the nation's education system is it taught. Nowhere are there teachers to teach it. Thus was EcoTeacher Inc. created. Let us teach you how to prepare your students for the ecological challenges awaiting them as adults. Feed growing student interest in the subject matter. Distinguish yourself and the school as avant-garde educators of the highest, most relevant kind. Give us a call. Sincerely, John Thompson John Thompson, President EcoTeacher Inc. It's not enough to teach elementary school children "environmental awareness." Too few "adult preservationists" result. It's insufficient to finally teach "environmental studies" in college when it is too generalized to cut into environmental degradation. It's misguided to continue to rely on government and the environmental community for ecological salvation when half-a-century of non-stop trying proves they can't do it. It's unconscionable to continue to yield before special-interests that stand in the way of serious environmental problem-solving. Human survival is at stake. Teach "green" like the children's lives depend on it A new approach to environmental preservation has to be adopted. The old way has not worked and cannot work going forward. Thankfully, a smarter approach already exists: market-based economics--driven by environmentally enlightened consumers. Unfortunately, too few "environmentally enlighten consumers" ply the marketplace. Serious "green" businesses languish as a result. And the habitat-of-man slips further into decline. These are critical "teaching times" for the American education system. Put a cutting edge in your environmental instruction. Do it for the children Student-based Outcomes Students learn to transform “concern for the environment” into simple, yet powerful actions that produce major results quickly and surely. Students learn how to protect their own ecological best-interests and those of loved-ones. Students learn that business and environmental ethics are not incompatible; one doesn’t have to prevail at the expense of the other. Students recognize promising business opportunities in serious environmental solutions--and the jobs and wealth that means. Students avoid the political/ideological trap that permeates modern environmentalism. All factions come together in a free-enterprise context that creates jobs, entrepreneurial wealth and taxes--and restores the habitat-of-man. Students recognize the flaws in conventional environmental preservation, the power of consumer preference to arrest environmental decline, the strengths and weaknesses of existing environmental law and the legislative opportunities to shape the marketplace into a champion of environmental preservation. Students recognize the scope of the alternatives to polluting goods and services and grow into "green market makers." Students learn enough about “full-cost accounting” to understand pricing that doesn't cover environmental degradation and to support alternative goods that don't pollute EcoTeacherINC. Teaching high school teachers to teach tomorrow's leaders the ways and means of no-nonsense environmental preservation of T E A C H E R S Services & Products Seminars & Workshops Curricula Consulting Teaching Syllabuses Case Studies Teacher Aids Textbook Supplemental Reading EcoMakeover of high school facilities and grounds "Environmental awareness" and "environmental studies" are not enough. Smarter consumers and businesses are the missing link, but nowhere are these dynamics taught. Step up. Become an environmental teacher for the watershed times we live in 404-966-1664 EcoJohnThompson@att.net