1. RESEARCH POSTER PRESENTATION DESIGN © 2012
www.PosterPresentations.com
Difference of email user patterns between
mobile, desktop.
1. Click behavior on mobile vs desktop.
2. Content order difference on mobile vs
desktop
Problem
Uctr
Difference
between
seAon
name
on
Same
Format
Analysis resultsAnalysis on Section Click
Example
of
email
Ranking
Model
personalization email content
1. As the section position increases the Uctr drops.
2. As the section size increases the Uctr drops.
3. Top position is important
1. First link is very important, since it actually contains
more than 50% of all the clicks.
2. The section order that we have now is not optimal.
3. On the Mobile data, the click distribution for the first
position is higher than the Desktop data, but the click
distribution on mobile drops faster than the desktop data
from the first position to the second position.
Intern:
Bo
Ma,
Mentor:
Sean
Choi,
Manager:
Utku
Irmak
Mobile/Desktop
User
Analysis
on
Email
InteracAon
PaJerns
Each
person
Sec/on:
1.Shares
2.Pymk
3.Profile
Feature
selec/on
Pairwise
example
LR
Model
Training
Rank
predic/on
Recency,
WilsonInterval,
posi/ons
SectionNo SectionName
0 posi/ons
1 milestones
2 profile
3 SharesA
4 Pymk
5 connecAons
6 Endorsements
SectionNo SectionName
0 posi/ons
1 milestones
2 shares
3 profile
4 endorsements
5 connec/ons
6 pymk
Format section name Uctr
shares;endorsements shares 0.070833333
shares;endorsements endorsements 0.027083333
shares;endorsements;conne
ctions
shares 0.067493113
shares;endorsement;connect
ions
endorsements 0.022956841
shares;endorsements;conne
ctions
connections 0.02892562
shares;endorsements;pymk shares 0.073609732
shares;endorsements;pymk endorsements 0.025819265
shares;endorsements;pymk pymk 0.02599861
Analysis on different section,
size and position