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Advertising is Communication
SPAIN ADVERTISEMENT
2012
Advertising sends a
                                Organization
message. Your advertising
campaign, regardless of its
scope or size, portrays your    Products
organization, your products
and services, and your
values.                         Services
Each attribute will be tested
with each new customer
you acquire.                    Values
SPAIN ADVERTISEMENT
2012
This is one area of business
                               Organization
where you do not want to
take unnecessary risks.
Your advertising should        Products
enhance your credibility as
an organization and present    Services
you as the best solution to
meet your customers needs.
                               Values
WHAT SPANISH STUDENTS THINK
ABOUT THE ADVERTISING BOBIKA
                      We doesn´t understand
                      anything

THE FIRST TIME THAT
   WE SAW THE         What does the woman
                      say at the beginning?
  ADVERTISEMENT

                      What does the chef say
                      at the end?
WHAT SPANISH STUDENTS THINK
ABOUT THE ADVERTISING BOBIKA

                  Poor dog

THE SECOND TIME
THAT WE SAW THE   Chinese restaurant
 ADVERTISEMENT
                  Chinese vases
WHAT SPANISH STUDENTS THINK
ABOUT THE ADVERTISING BOBIKA

                  Language school

 THE THIRD TIME
THAT WE SAW THE   Communication center

 ADVERTISEMENT
                  Headset center
WHAT SPANISH STUDENTS THINK
ABOUT THE ADVERTISING BOBIKA
                  There are a
                  misunderstanding on
                  the language
THE FOURTH TIME
THAT WE SAW THE
 ADVERTISEMENT
                  We search online ...
WHAT SPANISH STUDENTS THINK
ABOUT THE ADVERTISING BOBIKA



  THE FIFTH TIME
THAT WE SAW THE    ¡It´s a search engine!
 ADVERTISEMENT
WHAT SPANISH STUDENTS THINK
ABOUT THE ADVERTISING BOBIKA
                  Black humor


                  The ad creates curiosity
  CONCLUSIONS

                  A search engine in Spain
                  is Terra
FOR BETTER UNDERSTANDING
BOBIKA onYouTube
                        •I like in YouTube:
                                  99%

•Number of times seen
in YouTube:
                        •I don´t like in YouTube:
                                   1%
FOR BETTER UNDERSTANDING
BOBIKA on classroom
                        •I like in classroom :
                                  82%


•Number of times seen
in classroom:           •I don´t like in
                        classroom:

         6                         18%
STATISTICS

                                       Easy to
                                      undersand
                                        82%




 The following results are   Funyy
                                     OPTIFOG
                                                    Easy to
                                                  remember
                              0%                    71%
 typical in classroom:

                                         It´s
                                       creates
                                      curiosity
                                        89%
STATISTICS
                                             29%
                                             Are not
                                              really
                                           interested




 The following results are
                                          OPTIFOG
 typical in classroom:
                               100%                     29% tkink
                             think it´s                  nobody
                              not fun                    knows it
BOBIKA

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BOBIKA

  • 2. SPAIN ADVERTISEMENT 2012 Advertising sends a Organization message. Your advertising campaign, regardless of its scope or size, portrays your Products organization, your products and services, and your values. Services Each attribute will be tested with each new customer you acquire. Values
  • 3. SPAIN ADVERTISEMENT 2012 This is one area of business Organization where you do not want to take unnecessary risks. Your advertising should Products enhance your credibility as an organization and present Services you as the best solution to meet your customers needs. Values
  • 4.
  • 5.
  • 6. WHAT SPANISH STUDENTS THINK ABOUT THE ADVERTISING BOBIKA We doesn´t understand anything THE FIRST TIME THAT WE SAW THE What does the woman say at the beginning? ADVERTISEMENT What does the chef say at the end?
  • 7. WHAT SPANISH STUDENTS THINK ABOUT THE ADVERTISING BOBIKA Poor dog THE SECOND TIME THAT WE SAW THE Chinese restaurant ADVERTISEMENT Chinese vases
  • 8. WHAT SPANISH STUDENTS THINK ABOUT THE ADVERTISING BOBIKA Language school THE THIRD TIME THAT WE SAW THE Communication center ADVERTISEMENT Headset center
  • 9. WHAT SPANISH STUDENTS THINK ABOUT THE ADVERTISING BOBIKA There are a misunderstanding on the language THE FOURTH TIME THAT WE SAW THE ADVERTISEMENT We search online ...
  • 10. WHAT SPANISH STUDENTS THINK ABOUT THE ADVERTISING BOBIKA THE FIFTH TIME THAT WE SAW THE ¡It´s a search engine! ADVERTISEMENT
  • 11. WHAT SPANISH STUDENTS THINK ABOUT THE ADVERTISING BOBIKA Black humor The ad creates curiosity CONCLUSIONS A search engine in Spain is Terra
  • 12. FOR BETTER UNDERSTANDING BOBIKA onYouTube •I like in YouTube: 99% •Number of times seen in YouTube: •I don´t like in YouTube: 1%
  • 13. FOR BETTER UNDERSTANDING BOBIKA on classroom •I like in classroom : 82% •Number of times seen in classroom: •I don´t like in classroom: 6 18%
  • 14. STATISTICS Easy to undersand 82% The following results are Funyy OPTIFOG Easy to remember 0% 71% typical in classroom: It´s creates curiosity 89%
  • 15. STATISTICS 29% Are not really interested The following results are OPTIFOG typical in classroom: 100% 29% tkink think it´s nobody not fun knows it