1. Rejuvenating the Western Fair District
Provide a safe and welcoming environment that
is accessible to all
Strengthen the ecology on site in an innovative
and sustainable way
Diversify the demographic by positioning as The
Entertainment District of London
GOALSPROBLEM
Support and promote AGRICULTURAL practice
Deliver a distinctive year-round EVENTS program
Revitalize the Old East Village COMMUNITY
The Western Fair District
has lost sight of their
value proposition resulting
in a decrease of public
interest and an inefficient
use of space
OBJECTIVES
SITE ANALYSIS
equal to 100 people equal to 100 people
0 to 4 years old
5 to 9 years old
10 to 14 years old
15 to 19 years old
20 to 24 years old
25 to 29 years old
30 to 34 years old
35 to 39 years old
40 to 44 years old
45 to 49 years old
50 to 54 years old
55 to 59 years old
60 to 64 years old
65 to 69 years old
70 to 74 years old
75 to 79 years old
80 to 84 years old
85 and older
® 0 200100
Meters1:5,000
Bus Routes Servicing the Ar
1 - Kipps Lane / Thompson R
2 - Dundas
7 - Wavell
14 - Highbury
16 - Adelaide
20 - Cherryhill
22 - Trafalgar
92 - Express
Existing Features
Bus Stops
¬(Å Future Light Rail
Future Features
Bus Stops
¬(Å Future Light Ra
Five Minute Wa
Ten Minute Wal
Mixed Land Use
Ecological
Framework
SCALE 1:10,000
METERS
0 250 500 1,000
SCALE 1:5,000
METERS
0 200100
General Industrial
Light Industrial
Main Street Commercial Corridor
Regional Facility
Open Space
Old East Village Census Tracts
Western Fair Boundary
High Density Residential
Medium Density Residential
Low Density Residential
Neighbourhood Commercial Node
Auto Oriented Commercial Corridor
EXISTING SITE CONDITIONS
People
Heritage
Total Population
London, Ontario
Western Fair Area
Average after-tax Income
1867 - Western Fair Association established
1887 - Moved to East London
1961 - Western Fair Raceway is created
2011 - Changed name to Western Fair District
1868 - First successful fair
- Community Event Space
- Community Exhibition Space
1939-1947 - Grounds occupied by military
1999 - OLG Slots opened at Western Fair
Unemployment Rate
8.6%
Trees on Site
400
Impermeable
Surface of Site
91.6%Houses built before 1960
27.9%
86.6%
Primary Mode of Transportation
“...these elements work in harmony to
create the great places of the world.”
by Michael A. von Hausen
- Open from 8:00am-3:00pm on Saturdays
- Attracts 4,000 patrons every Saturday
1 Farmers’ and Artisans’ Market
4
- Southwestern Ontario’s Premier Race Track
- Over 100 programs of harness racing per year
- Programs run October through May
Grandstand and Horsetrack
5
- Community Entertainment Space
Yuk Yuk’s Comedy Club and Carousel Room
2 Heritage Arts Building
- Over 750 slot machines
- Virtual poker and blackjack
- Generates $1.1 million of revenue per year
6 OLG Slots
8
- #1 tournament facility in Southwestern Ontario
- 4 pad ice arenas (City of London partnership)
- Sports and event space
Sports Centre
- Designed to accomodate agricultural shows and sales
- Pavillion area and dirt show arena
- Auditorium and convention centre
9 Metroland Media Agriplex
- Provides space for administrative needs of site
10 Administration Building
- Annual fair takes place in September
- Hosts 3.4 million visitors each year
- Features 50 carnival rides, games, and food
11 Main Western Fair Event Space3 Canada Building, West Annex,
and Progress Building
16.8%
Transit
6.8%
Walk
13.4%5.3% 57.9%
Drive
78.6%
SUBJECT SITE
OLD EAST VILLAGE
LONDON, ONTARIO
Move within 1 year
13.8%
24.7%
Building Form
and Massing
Circulation
Dynamic Urban
Design
Tree Species on Site
Norway Maple Sugar MapleSilver Maple
Public Realm
Activities and Activity Generation
Pedestrian
and Bike Ways
25.1%
366,156
4,944
$33,379
$29,236
Existing Buildings
To Be Demolished
Paved Surface
Green Space
Horse Track
Rail and Light Industrial
Commercial Corridor
Public Roads
Pedestrian Pathways
Private Roads
Subject Site BoundaryPedestrian-Vehicle Interaction
Main Entrance
8
9
4
11
3
10
5
6
1 2
7
Dundas St
Florence St
King St
RectorySt
Egerton
St
- Houses horses during events
7 Stables
5 Minute Walk
10 Minute Walk
Roads
LTC Bus Routes
Future Rapid Light Rail
Western Fair Boundary
LTC Bus Stops
Medallion Buildings
® 0 200100
Meters1:5,000
Bus Routes Servicing the Area
1 - Kipps Lane / Thompson Road
2 - Dundas
7 - Wavell
14 - Highbury
16 - Adelaide
20 - Cherryhill
22 - Trafalgar
92 - Express
Existing Features
Bus Stops
¬(Å Future Light Rail Transit
Future Features
Bus Stops
¬(Å Future Light Rail Transit
Five Minute Walk
Ten Minute Walk
® 0 200100
Meters1:5,000
Bus Routes Servicing the Area
1 - Kipps Lane / Thompson Road
2 - Dundas
7 - Wavell
14 - Highbury
16 - Adelaide
20 - Cherryhill
22 - Trafalgar
92 - Express
Existing Features
Bus Stops
¬(Å Future Light Rail Transit
Future Features
Bus Stops
¬(Å Future Light Rail Transit
Five Minute Walk
Ten Minute Walk
N
N
N
123HEX
G N

2. METERS
0 125 250
Rejuvenating the Western Fair District
IDEATION
Ecological Features
Social Features
Inspirational
Images
Economical Features N
HEX
G N
123
King Street
Scale 1:1500
Master Plan
3
7
8
411
2
12
1 Proposed Features
Main Entrance
Parking
Parking Structure
Transit Hub
Outdoor Stage and Theatre
Horse Track and Event Space
Redesigned Queen’s Park
Reinvisioned Barrier
Stormwater Management Feature
Hotel
Expanded Casino
Main Western Fair Event Space
Permeable Pavers
1
1
2
23
3
4
4
5
5
6
6
7
7
8
8
9
9
10
10
Shared Community Facilites
Green Corridor11
11
12
12

3. 2Programming found along the Ecological Corridor
Development of Hotel and Casino Expansion 8
Implementation of Stormwater Management 7
1
5
8
3
6
4
7
2
Scale 1:2,500
Redesigned Grandstand and Horsetrack 6
Introduction of Comprehensive Transit Hub 4
Creation of Ecological Corridor Connecting Significant Areas 3Reimagined Queen’s Park 1
Enhanced Horsetrack Infield to Facilitate Performances 5
N
N
123Rejuvenating the Western Fair District VISUALIZATION
HEX
G N
METERS
0 125 250