Download to read offline
Board member orientation
The document provides an agenda and information for a board member orientation at A3H (Activities and Attractions Association of Hawaii). It outlines the key responsibilities of board members including meeting membership needs, setting policies, strategic planning, finances, and supporting the executive director. It then gives a brief history of A3H and its 2002 merger. It also describes the association's dues structure, services provided to members like marketing and lobbying, and its online booking engine called Pono Rez.
Board member orientation
- 1. A3H Board MemberOrientation
- 2. Agenda -Board Member Duties, Responsibilities& Obligations -Quick History of A3H -The Man from Santa Cruz -Pono Rez (A3H POS/Reservation System)
- 3. Board Member 6Key Responsibilities 1. Meet the needs of the A3H Membership. 2. Set policies that guide the Activities & Attractions Association of Hawaii. 3. Write, maintain and update a strategic plan that outlines the long- range goals for the A3H’s growth and development. 4. Ensure that you have adequate finances and that money is being spent responsibly. 5. Support your Executive Director. 6. Participate in board and committee meetings
- 4. Board Member Attendance •Regularlyattend meetings as scheduled (4/year) in person or via teleconference •Participate as an ad hoc committee member if appointed •Attend board retreats, in-service workshops and other board development activities •Attend and participate in special events as needed
- 5. Board Obligation Establish policy Hire,supervise and evaluate the executive director Secure adequate funds Monitor finances Maintain and update long-range plans
- 6. Board Member SpecificDuties •Attend meetings and show commitment to board activities •Be well-informed on issues and agenda items in advance of meetings •Contribute skills, knowledge and experience when appropriate •Listen respectfully to other pointes of view •Participate in organizational decision-making •Financially support the organization •Assume leadership roles in all board activities •Represent the organization to the public and private industry •Educate yourself about the needs of the people you serve
- 7. 2002 Merger HAA Political Recognition AOA GoodBusiness Model
- 8. 2002 Merger HAA Political Recognition AOA GoodBusiness Model
- 9. 2002 Merger HAA Political Recognition AOA GoodBusiness Model
- 10. 2002 Merger A3H Political Recognition& Business Strength Lobbying Marketing
- 11. 2013-2014 Dues Structure BasicMembership unchanged since 2002 • Small business $486 (Less than 10) • Medium Business $864 (under 50) • Large Business $1080 (51 or more) Standard Billing frequency Annual. If you prefer quarterly or Semi- annual, Small, Medium & Large will be calculated at $45, $80 & $100 per month respectively. Annual payments by check receive 10% off. One Island – One Main Category
- 12. Dues Structure (con’t) AdditionalIslands *: $20/month Additional Categories: $ 5/month Main Categories: Air Tour, Land Tours, Beach Activities, Boating, Shows-Luau & Attractions. * If company is a different corporation, this is not additional island; Additional companies must apply as a new member & are subject to basic dues.
- 13.
- 14. What does A3HDo? 1. Cooperative Marketing: Collective Advertising & Product Development with an emphasis on Pre-Arrival market 2. Lobby: Represent group legislatively along with the setting of Collective Industry Standards 3. Save Members Money Scales of Economy
- 15. HRS468m “I want togo on record commending the printing agreements you have negotiated. I just ran two new jobs under the new agreements and saved over $2000.00 compared to previous printing costs. As a non-profit we normally cut a pretty good deal but this is over the top. Given our previous printing cycles we should save well over $6,000 during the next year. Using old farm boy math the return our A3H membership dues from this benefit alone is over 500%. Thanks and keep up the wonderful work!” Lee J. Collins/Sr.Vice President of Marketing and Sales/ Battleship Missouri Memorial • Digital Island Guidebook • Lobbying • Shaka Club Membership • Cooperative Mainland Ads •TARP & PR Outreach • Scales of Economy •Standardized Contracts • Web Based CRS/GDS
- 16. Optional Service Rates(no changes) •Shaka Club Participation No charge •Travel Agent Referral Program No charge •Listing on Collective Sites No charge •Industry Standard Forms No charge •Book Enabled on Sites $ 45.00/month* or 10% Or N/C •Hawaii Travel Exchange $200.00/One-time •PonoRez Fully $130.00/month** *One time set up fee $250 (or if you have PayFlow Pro gateway no charge) ** One time set up fee $1,000, ($750 Reservation system +$250 ecommerce)
- 17. The Man FromSanta Cruz -Inventories will be available on line -E-tickets will serve as vouchers -The middleman’s Market share will slowly decline -C2B Consumer to Business DIRECT will become the Norm -Associations/Consortiums will be Trusted hot portals
- 19. PayPal Server Production Server CurrentModel Pono Rez Your Company WebSite Your Gateway www.Hawaiifun.org Your Bank Account www.Kamaaina.org Admin Interface Agency InterfaceAll A3H Members’ Products Your Inventory PCI Compliant Secured Certificate Server Enabled to book “live” permitting members Servicing Co. (Answering Service) PCI Certified www.GuidebookHawaii.com Front End Back End Conversions
- 20. Pono Rez –Booking Engine Where we are Today GPS, APPS & mapping Language Customer Relational DB Payment Srvs (Retail& PayPal) PONO REZ SCHEMATIC Activities & Attractions Mobile phone/Apps Agency Desktop B2B Corporate Web C2B Consumer Web Accounting Retail Store Front Access Control Rules Inventory/ Blocks Yield Management A3H Members not Using Pono Rez Fully Block Payment Services (Motto) Coming Soon… the Green Boxes
- 21. Pono Rez Industry Value: EnablesOne Stop Shop Sites with real Time Ticketing on Secured, PCI compliant server. Enables our members to say “no” to a third party real time ticketing software not owned by the association. Business Value: - Increases Sales - Reduces Errors - Efficiencies - Comprehensive Picture
- 22.
Editor's Notes
- #8 HAA = Hawaii Attractions Association in 2002 strong lobbying force mostly Oahu based with Lori Lum at the helm.AOA = Activity Owners Association in 2002 financially strong with several successful collective marketing products mostly Maui base with me at the helm.My background – Bachelors in Physic, worked as Process Engineer for Motorola out of college, Took a year of absence to Windsurf on Maui and never went back to the mainland (22 years ago), taught HS, Part owner of large Charter Boat Company, wrote a reservation system and later took the position with AOA and went back to school and received MBA from UH.Both AOA & HAA were attempting to expand to a statewide entity.
- #12 Next year’s membership agreement is not due until July, but to get a jump on the year Jace has pre-filled and provided those of you attending next year’s contact. Small business save $54.00Medium business save $96.00Large business save $120.00By paying annually upfront with a check (not credit card)
- #14 Total of 10 people on the board8 elected (voted on by members) 2 from each island + the past president & the Executive DirectorOur penetration of the Activities & Attractions businesses in the state is best on Maui, Oahu, Kauai and then Big island. All are growing. We have experienced attrition, mostly due to companies going out of business.
- #15 Ads: Visitor Bureaus each Island chapter FIT & Trade Trade, Conde Nast Traveler, National Geographic’s Audubon, AAA, Travel Weekly & Travel Age West.Web sites: Hawaiifun.org, kamaaina.org, KauaiFun.org, OahuFun.org, MauiFun.org, BigIslandFun.org, HawaiiFun.TV, GuidebookHawaii.com, GoldCard.HawaiiFun.org, Agent.Hawaiifun.org. In development are: HawaiiThingstodo.net & HawaiiWeddingWishList.comLobbying: SB2607 signed in to law end of May – effective July 1st. modifies HRS468M by strengthen both consumer protection and the enforcement abilities of the DCCA/RICO. This needed legislation transitions reactive statue to PROACTIVE. Past violations and bad activity desk practices resulted in millions, upon millions of dollars in losses to activity providers. These situations also damage Hawaii's good reputation as a visitor destination. SB2607 enables regulators to conduct thorough investigations, expeditiously and will provide clear guidance to activity desks that adhere to the law. SB2607 establishes the purpose of a client trust account (CTA), to ensure that individuals and activity providers are able to recover money that is rightfully owed to them by an activity desk. The CTA may be equally served through the mechanism of a bond or letter of credit, (per Paradise Cruises request), with an increased minimum of $250K. SAVE members money: Printing, Web Security, credit card processing, answering service and gateway fees
- #16 Digital Guidebook- www.guidebookhawaii.com Lobbying –Hawaii Revised Statue 468MGold Card Discount Card – Virtual in 2009, incorporated added value coupons for those wanting to participate but not wanting to discount.Coop mainland Ads – notice many are Maui flavored, this is due to our receiving special grant thru Maui County for advertising. This ads much be Maui slanted. The call to action is always visit www.HawaiiFun.orgTARP – stands for Travel Agent Referral Program – this provides travel agents with tools to book activities & attractions direct with the suppliers and earn a 15% commission. We use Public Relations firm McNeil Wilson on & off.Web Based Reservation – Pono Rez. Pono stands for right and just in Hawaiian. This system, now a CRS & GDS is owned by the association members. It was build and is provided not to make money, but rather to ensure Hawaii’s Activity Providers stay in control of their products & services.