The document discusses BMW's dealer network expansion in China. It notes that China has a much larger population and land area than Western Europe. Economic development in China has been supported by rapid urbanization, with 350 million more people expected to live in Chinese cities by 2025. BMW and Mini sales in China have significantly outpaced the premium car segment, with the 1 millionth BMW to be sold in China in late 2012. As of September 2012, BMW has established 332 dealer outlets across China to support its growing sales.
In this document I have tried to put the basic problems faced by Marketing Managers both in B2B & B2C channels, in China. As we know China is culturally very different from the Western and Indian culture. Hence it becomes more important to understand their culture and form the marketing strategy as per that. This is a descriptive report. At the end I have tried to suggest some solutions which will help the marketing managers to be successful in China. It is really very easy to fail in China as many of Fortune 500 companies have tried and failed. Even Google is one of them, but there is always companies like Coca Cola who have a success story.
This report is only written for academic purpose.
In this document I have tried to put the basic problems faced by Marketing Managers both in B2B & B2C channels, in China. As we know China is culturally very different from the Western and Indian culture. Hence it becomes more important to understand their culture and form the marketing strategy as per that. This is a descriptive report. At the end I have tried to suggest some solutions which will help the marketing managers to be successful in China. It is really very easy to fail in China as many of Fortune 500 companies have tried and failed. Even Google is one of them, but there is always companies like Coca Cola who have a success story.
This report is only written for academic purpose.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Bmw ir cmd2012-china_presentation_kirchert_beijing
1. BMW DEALER NETWORK IN CHINA
DR. DANIEL KIRCHERT
SENIOR VICE PRESIDENT, SALES & MARKETING
BMW BRILLIANCE AUTOMOTIVE
OCTOBER 19, 2012
2. CONTENTS.
Leading in city coverage
Best quality dealer network
Sustainable development
New business growth engine
BMW dealer network in china, D.Kirchert, Oct 2012 Page 2
3. MAINLAND CHINA IN COMPARISON TO WESTERN
EUROPE: MORE THAN TWICE THE POPULATION AND LAND
AREA.
China West Europe
Population in billion 1.3 0.5
Surface in million km2 9.6 4.3
BMW dealer network in china, D.Kirchert, Oct 2012 Source: China State Statistics Bureau, europa.eu Page 3
4. ECONOMIC DEVELOPMENT HAS BEEN SUPPORTED BY
GROWING URBANIZATION IN CHINA.
China urbanization forecast by 2025
Source: McKinsey Urbanization Report
350 million people will be added to China’s urban population by 2025.
(more than the population of the United States today)
BMW dealer network in china, D.Kirchert, Oct 2012 Page 4
5. BMW AND MINI ARE OUTPERFORMING THE PREMIUM
SEGMENT’S GROWTH.
BMW Group Sales Development (2007-2012)
( ‘000 Units)
BMW MINI 237
233
Premium segment
CAGR: 41% – We will sell the 1 millionth
169
CAGR: +46% BMW in 2012 Q4
– We surpassed 2011 FY in
September 2012
91
66
52
2007 2008 2009 2010 2011 2012 YTD Sep
BMW dealer network in china, D.Kirchert, Oct 2012 Source: sales data Page 5
7. 76 MINI DEALER OUTLETS ARE IN OPERATION BY
SEPTEMBER 2012.
Harbin
Hohhot Shenyang
Ordos Beijing Tangshan
Taiyuan
Tianjin Dalian
Shijiazhuang
Jinan Qingdao
Lanzhou Zhengzhou
Xuzhou
Xi’an
Nanjing
Nantong
Chengdu Wuhan Wuxi
Shanghai
Suzhou
Shaoxing Hangzhou
Chongqing Ningbo
S-SR A-SR 4S Total Taizhou
Changsha
Nanchang Wenzhou
East 18 4 4 26
Guiyang Fuzhou
North 10 6 2 18 Kunming Quanzhou
Nanning Guangzhou Xiamen
Qvjing
South 9 7 0 16 Dongguan
Foshan
West 10 5 1 16 Shenzhen
Zhuhai 4S
Total 47 22 7 76 Haikou A-SR/S-SR
Status: By 30 SEP. 2012
BMW dealer network in china, D.Kirchert, Oct 2012 Page 7
8. STRICT SELECTION CRITERIA ENSURES BMW
PREMIUM SERVICES WITH DIVERSIFIED INVESTORS.
Synergy Capability Government Relationship
Training Resource
Large Local Local Market Advantage
People Development Group Group Land Resources
Dealer 1. Good experience in automotive industry
Selection 2. A mature management team
Criteria 3. Know-how in the local market
4. Good/Excellent land resource
5. Healthy financial capability and willingness for
investment
6. High commitment to the brand
BMW dealer network in china, D.Kirchert, Oct 2012 Page 8
9. CONTENTS.
Leading in city coverage
Best quality dealer network
Sustainable development
New business growth engine
BMW dealer network in china, D.Kirchert, Oct 2012 Page 9
10. WE KEEP INVESTING IN MORE TRAINING FACILITIES
AROUND CHINA.
Training Center
Shanghai (2009)
Beijing (2005)
Training Base
Nanjing – ME (2005) & BP (2011)
Chengdu – ME(2007)
Shenyang – ME(2008)
Guangzhou – ME(2009)
Wuxi –ME (2012)
Fujian – ME(2012) Beijing
Wuhan – ME(2012) Shenyang
Hangzhou – ME(2012)
Guangzhou – ME (2012)& BP(2012)
Tem. Training Site:
BJ Lizeqiao: (2010) Wuxi
Shenzhen Sungang (2011) Nanjing
Shanghai
ChongqingWuhan
Hangzhou* 4
Chengdu
Fujian
• Training Center: 2 Guangzhou
• Training Base : 9 Shenzhen
• Temp. Training Site: 2
• Body and Paint Site: 11
BMW dealer network in china, D.Kirchert, Oct 2012 Page 10
11. BEYOND BEST CLASS TRAINING, WE PROVIDE FULL
SCOPE HR SERVICES TO DEALER STAFF.
• Annual Dealer Remuneration • Dealer Apprentice Program
Survey
• Assessment Center
• HR Director Summit
• Recruitment Tools
• Dealer Staff Motivation
Analysis Retention Selection . Recruitment Training
留 选
Retail
Qualification
• Dealer Management & People Development • New Dealer Package
Management
育
Leadership training • Certification Program
用
o New Investor Orientation o Sales consultant
o General Manager Camp o Aftersales
o Leadership Development o Technician
Programs o Body&Paint
• Product Launch Training
BMW dealer network in china, D.Kirchert, Oct 2012 Page 11
12. STICK TO PREMIUM SERVICE COMMITMENT, WE
CONTINUOUSLY IMPROVE STAFF QUALIFICATION AND
RETENTION.
Grading System Staff Certification
12000 Increase of Certifications
10000 Forecast Certification
Actual Certification
8000
6000
4000
2000
0
2008 2009 2010 2011 2012 F
15-Year Loyal Service Award Car purchase program for performing staff
BMW dealer network in china, D.Kirchert, Oct 2012 Page 12
13. CONTENTS.
Leading in city coverage
Best quality dealer network
Sustainable development
New business growth engine
BMW dealer network in china, D.Kirchert, Oct 2012 Page 13
14. 5S DEALERSHIP IS BMW CHINA’S PRACTICE FOR
SUSTAINABILITY STRATEGY IN DEALER NETWORK.
BMW dealer network in china, D.Kirchert, Oct 2012 Page 14
15. 5S FURTHER EXTENDS THE SUSTAINABILITY CONCEPT
WHICH COVERS THE WHOLE VALUE CHAIN.
Product Production Retail
- Efficient Dynamic - BBA Tiexi Plant - 5S Dealership
BMW dealer network in china, D.Kirchert, Oct 2012 Page 15
16. HOW IS 5S DEALERSHIP CHARACTERIZED IN TERMS OF
SUSTAINABILITY?
5S Dealership
Economic Environment Social
Sustainable Sustainable Attractive
Mobility Design Employer
Sustainable Recycling & CSR on
Training Waste Dealer
Management Level
Customer Sustainable Customer
Orientation Service Involvement
Operation
BMW dealer network in china, D.Kirchert, Oct 2012 Page 16
17. FOCUSING NOT ONLY ON HARDWARE, 5S
DIFFERENTIATES FROM OTHER OUTLETS BY THE
EFFORTS IN CUSTOMER INVOLVEMENT, HEALTH &
SAFETY AND EMPLOYEE CARE.
Waterborne paint Paint Shop Ventilation Car Wash Water Recycling
Health & Safety training Social Contribution – BMW Waste & Recycle training Wind turbines
JoyHome
BMW dealer network in china, D.Kirchert, Oct 2012 Page 17
18. MULTI-WIN GIVEN THE GROWING AWARENESS OF
SOCIAL AND ECOLOGICAL ASPECTS IN THE MARKET.
Joint Efforts & Joint Joy
Customer Benefit Dealer Benefit
• Enhanced customer’s • Higher customer & staff
retail experience satisfaction
5S 5S
• Good citizenship • Enhanced process/
demonstration resource efficiency
• Platform for the • Better link to local
lifestyle of community
environment • Platform for BMW
conservation marketing & events
5S
BMW Benefit
• Contributing to BMW Group Sustainability
Strategy in value chain
• Supporting to BMW’s brand image
• Competitive differentiation
BMW dealer network in china, D.Kirchert, Oct 2012 Page 18
19. 5S CONCEPT WON POSITIVE FEEDBACK FROM THE
MEDIA.
“ The introduction of the 5S leads BMW dealers into a new era. ”
“ The 5S concept, developed in China, may be rolled out globally. China
is also becoming an important source of BMW’s global brand strategy. ”
BMW dealer network in china, D.Kirchert, Oct 2012 Page 19
20. MEANWHILE, VARIOUS PROJECTS ARE IN THE PIPELINE
AIMED TO FURTHER ENHANCE BRAND IMAGE AND
NETWORK QUALITY.
Objective:
1.Increase the number of possible contact points with customers and prospects.
2.Increase the services and benefits offered in its retail channels.
3.Enhance the retail experience at all touch points .
Multi Channel Retail Premium Retail Experience Retail Enabling
Experience Center New Furniture
Employer Branding
Inspire customers...
...and become an ambassador for BMW.
Hire Train Grow
Brand Store
New Roles
Dynamic Product
Experience
Experience Center
New Tools
BMW dealer network in china, D.Kirchert, Oct 2012 Page 20
22. CONTENTS.
Leading in city coverage
Best quality dealer network
Sustainable development
New business growth engine
BMW dealer network in china, D.Kirchert, Oct 2012 Page 22
23. COMPARED TO MATURE AUTO MARKET, CHINA STILL
OFFERS OPPORTUNITIES BEYOND NEW CAR SALES.
China Market Average New Car Sales % US Market Average New Car Sales %
Others
New car sales
>90%
~55%
Source: Deloitte Research (2012 China automobile dealer risk research report) Source: USA NADA (National Automobile Dealers Association) industry analysis
Over 90% revenue contribution comes from new car sales only in
China, much higher than the number in mature market.
A more balanced business model is expected driven by used car sales
and aftersales, which are also becoming two major profit centers now.
BMW dealer network in china, D.Kirchert, Oct 2012 Page 23
24. ALONG WITH CAR PARK INCREASE, AFTERSALES SEE
HUGE POTENTIAL FOR SUSTAINABLE GROWTH.
(unit) BMW Car Park Development MINI BMW
1,200,000
>1 Million
1,000,000
800,000
600,000
400,000
200,000
-
2009 2010 2011 2012
Car Park
‘Maintaining Joy’ & brand commitment ‘Efficiency’ ‘Transparency’ and ‘Care’
2012 Aftersales Brand Campaign
• Focus on communication on “Care”
with Accident Hotline.
• Accident Parts is over 40% of BMW
Aftersales parts business.
• BMW is the 1st mover on this service in
Automotive companies.
BMW dealer network in china, D.Kirchert, Oct 2012 Page 24
25. USED CAR BUSINESS CONTRIBUTES TO BMW FUTURE
GROWTH AND PROFITABILITY ENHANCEMENT AS
ANOTHER GRWOTH ENGINE.
Improve market values and used car image for BMW and MINI.
Support conquest of new customers for BMW and MINI.
Increase profitability of the used car business both for BMW group and dealer organization.
Aftersales Aftersales
New Car Used Car Used Car
New Car New Car Vehicle
end of
Used Car
Customer Customer
Sales Business usage Business Sales
Used Car
Trade-in Reconditio
New Car n
BMW dealer network in china, D.Kirchert, Oct 2012 Page 25
26. THANK YOU FOR YOUR ATTENTION!
BMW dealer network in china, D.Kirchert, Oct 2012 Page 26