Tuning Mobile Music Taste with our application BluetunA, disruptive technology, ISP-free, opensource, developers needed, cross-platform, socializing in firstlife, related to last.fm

1. BluetunA
(The Good, The Bad and The Ugly)
Stephan Baumann, Arianna Bassoli,
Björn Jung, Martin Wisniowski
Competence Center Computational Culture - DFKI, Germany
London School of Economics and Political Science, UK
Academy of Media Arts (KHM), Germany

2. Coffee
Events
Concerts
CDs
Merchandising
Fandom
People
Waiting
Being in transition

3. Artists
l
Music
l
Music Lovers

7. Artists
l
Music
l
Music Lovers

8. NO business model:
- Sharing of profiles of music taste
(property of the music listeners)
Free, opensource application
Free, spam-free matching service
Free bandwidth = bluetooth
Mass penetration = mobile phones

9. Side remark: Why is it free?
No funding, no sponsors involved,
interdisciplinary team effort!
coding: Björn‘s diploma thesis
social studies: Arianna
community building: Flo (Martin)
concept & evangelizing: Stephan

10. Support of cultural patterns:
Meet like-minded people in firstlife
Talk about music
Share music (CC, private copies?)
= Culture!

11. The target audience has limited budget!
Money
Time
Slots of attention
(Games, Web2.0, ...)

12. (1) Download application
(2) Set up profile
by ID3tags (automatic)
by last.fm (connect)
by offer&seek
(3) Search for people nearby
match of profiles
(4) Limits :(
server OR client mode
8 connections in parallel
BluetunA-on-the-go

13. Profile: light

14. Profile: last.fm import

16. Critical MASS?
Do we live in a BluetunA-Universe already?

17. (1) Download application
(2) Set up profile
by ID3tags (automatic)
by last.fm (background)
by offer&seek
(3) Search for people
in a hotspot zone
match of profiles
buddylists
bookmarks
download
(4) Benefit :)
server AND client mode
unlimited(?) connections
BluetunA-hotspot

19. BluetunA-Universe

20. ISP, Telcos, etc. ... Privacy?! „Ad/Spam“-free!
BluetunA-Universe

21. Artists
l
Music
l
Music Lovers

22. CO-CREATION model
1 Coffeeshop buys a server (hardware)
2 We give them BluetunA hotspot software
3 They offer free BluetunA experience
4 They attract more customers
5 We attract more BluetunA users
...and at least some fame!

23. CO-CREATION model
>>> More coffee
>>> More talks about music
>>> Re-shaping social interaction patterns
(not proven yet!!!)
>>> ... increasing sales of
concert tickets, CDs, merchandising

24. Competitor? NO!

25. love it (or hate it)

26. Ask us for your beta version!
Help us! We need developers!
(Interactivity booth i15 at CHI07)
http://bluetuna.opendfki.de

27. T-Shirts? Sorry, sold out ...

28. ...but get your color and size online
at our website!

29. http://bluetuna.opendfki.de