Intermedia Presentation


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Intermedia Presentation

  1. 1. The Spawn of the Music Industry Future….
  2. 2. Presented by: Kondwani Mwase Patrycja Nowakowska Cristina Pisciuneri
  3. 3. Collective Soul <ul><li>Revolution of Influence </li></ul><ul><li>B2B B2C P2P </li></ul><ul><li>Peer to Peer </li></ul><ul><li>P2P Speak is more credible, genuine and trustworthy </li></ul><ul><li>P2P File Sharing </li></ul><ul><ul><li>Exchange of files between multiple users </li></ul></ul><ul><ul><li>Accessible to all with computers and the internet </li></ul></ul><ul><ul><li>Used for both uploading and downloading </li></ul></ul>
  4. 4. <ul><li>BitTorrent Technology… </li></ul><ul><li>ultimately “reduces dependency on the original distributor” </li></ul><ul><li>Money </li></ul><ul><li>Why pay for it if it is free? </li></ul><ul><li>What’s Copyright? </li></ul><ul><li>Ownership </li></ul><ul><li>Who owns the right to distribute/reproduce? </li></ul><ul><li>What’s Copyright? </li></ul><ul><li>Quality </li></ul><ul><li>Who controls the quality & integrity of product? </li></ul><ul><li>What’s Copyright? </li></ul>The Challenges of P2P
  5. 5. <ul><li>The Legal Response </li></ul><ul><li>Industry lawsuits due to Copyright Infringment </li></ul><ul><li>Piracy and Privacy </li></ul><ul><li>Can Pigs Fly – OINK? </li></ul><ul><li>Dissent and rebellion against the Record Industry (just ask Dr. Phil) </li></ul><ul><li>Google & Microsoft </li></ul><ul><li>Which path will P2P adversaries take? </li></ul>The Future is Now!!
  6. 6. <ul><li>Designed in 2001 by Bram Cohen, BitTorrent technology accounts for significant traffic on the Internet. </li></ul><ul><li>Communications Protocol </li></ul><ul><li>Data Representation (Format) </li></ul><ul><li>Error Detection </li></ul><ul><li>Signalling </li></ul><ul><li>Developed to reward sharing and not leeching </li></ul>BitTorrent Technology
  7. 7. <ul><li>BitTorrent Facilitates Data Distribution </li></ul><ul><li>Uses “tit-for-tat” principle. You must give to receive. Eradicates “leeching” </li></ul><ul><li>The more files you share, the faster your downloads </li></ul><ul><li>Downloads different pieces of the file you want simultaneously from different computers. </li></ul>Did you Scratch My Back?
  8. 8. Technical <ul><li>Step 1 </li></ul><ul><li>Click the file you want </li></ul><ul><li>Step 2 </li></ul><ul><li>BitTorrent communicates with other computers using the software and have the file you want (seed computers) </li></ul><ul><li>Step 3 </li></ul><ul><li>Software identifies the Swarm (collective that has the file and are sending/receiving </li></ul><ul><li>Step 4 </li></ul><ul><li>File Exchange </li></ul>
  9. 9. <ul><li>Private Torrent Tracker, Members Only! </li></ul><ul><li>2 WAYS OF GETTING IN: </li></ul><ul><li>1) Get invited by someone you know </li></ul><ul><li>2) Apply for an invite through a website such as </li></ul>
  10. 10. Once you’re in… <ul><li>Set up an Account with a user name and password </li></ul><ul><li>Download and install a BitTorrent Client . </li></ul><ul><li>eg: uTorrent </li></ul><ul><li>• Multiple simultaneous downloads </li></ul><ul><li>• Configurable bandwidth scheduler </li></ul><ul><li>• Global and per-torrent speed limiting </li></ul><ul><li>• Quick-resumes interrupted transfers </li></ul><ul><li>• RSS Downloader </li></ul><ul><li>• Trackerless support (Mainline DHT) </li></ul>
  11. 11. Oink , Oink , Oink , All the Way Home <ul><li>The 3 S’s of Torrent Tracking </li></ul><ul><ul><li>S earch </li></ul></ul><ul><ul><li>S elect </li></ul></ul><ul><ul><li>S eed </li></ul></ul><ul><li> AND ENJOY! </li></ul>
  12. 12. Hail New Cyberdemocracy! Egalitarian sharing for all! Speedier file reception! No need for monstrous bandwidth! The more the merrier! The Bigger the Better! Choice, quantity selection & quality!
  13. 13. However…(not so utopic) <ul><li>No popularity, no speedy file– long tail client, everyman for himself </li></ul><ul><li>Is still centralized through a server (tracker) with a list of peers– vulnerable to attack and then all falls apart </li></ul><ul><li>BitTorrent no good for little guys </li></ul><ul><li>Too reliant on Client Altruism </li></ul><ul><li>Too dependant on courtesy of the seeder (peer with 100% must stick around) </li></ul>
  14. 14. But Good News to Peer Users: It still works! <ul><li>Rapid P2P Growth (Mostly Video) is stressing Internet and is Undermonetized </li></ul><ul><li>Peer-to-Peer (P2P) traffic was 60% (and rising) of Internet traffic in 2004, with BitTorrent accounting for 30% of traffic, per CacheLogic </li></ul><ul><li>“ P2P affects Quality of Service (QoS) for ALL subscribers” (1) </li></ul><ul><li>(1) Source: CacheLogic “P2P in 2005,” (9/05). </li></ul>
  15. 15. So… What’s the Problem?
  16. 16. The Crisis: <ul><li>Much like the Motion Picture Association of America, the Recording Industry Association of America is having a brush with pirates ar-gh! </li></ul>
  17. 17. Solution: Time to put the Fan in the Can… <ul><li>Arrests, Lawsuits and as of May 2007, Jail time: </li></ul><ul><li>Hong Kong’s Chan Nai-ming will have to serve the three-month prison term </li></ul><ul><li>“ a strong deterrent effect on Internet piracy activities” - Tam Yiu-keung, Assistant Commissioner of Customs & Excise </li></ul><ul><li>Chan was charged in April 2005 for uploading the movies Daredevil , Miss Congeniality and Red Planet without a licence Source: The Sydney Morning Herald </li></ul>
  18. 18. How Could this beeee???
  19. 19. Note to RIAA: Relax– Online Text / Music / Video –Paths to Monetization are here! (just accept them…) <ul><li>(Precedent) TEXT: </li></ul><ul><li>Newsgroup (UseNet)  Directory: Yahoo! - ) </li></ul><ul><li>Directory  Search : Overture, Google - ) </li></ul><ul><li>(in the works) MUSIC / VIDEO: </li></ul><ul><li>P2P (Napster, BitTorrent)  For-Pay: Apple, Radiohead- ) </li></ul><ul><li>Source: Morgan Stanley, 2006 </li></ul>
  20. 20. Online Video Momentum – Developments: <ul><li>10/05 – Disney / ABC and Apple to offer episodes of popular shows like Lost and Desperate Housewives ad-free via iTunes for $1.99 apiece </li></ul><ul><li>11/05 – Comcast / CBS and DirectTV / NBC to offer on-demand TV shows for $0.99 </li></ul><ul><li>11/05 – Time Warner to stream episodes for free (supported by 2-minute blocks of 15-30-second commercials) Jan 2006. Initial run limited to 30 series ( Wonder Woman , Growing Pains, Kung Fu… ) but TWX plans to 100+ series and 300+ episodes per month </li></ul><ul><li>11/05 – NBC Nightly News to air its entire broadcast on the Internet -- NBC Nightly News Netcast with Brian </li></ul><ul><li>Williams will be available for free beginning at 10PM EST </li></ul><ul><li>12/05 – CBS will offer NCAA basketball March Madness games for free in 2006, on streaming ad-supported </li></ul><ul><li>12/05 – CBS offers free streaming video of 2 comedy programs Two and a Half Men and How I Met Your Mother on Yahoo! during the week of 12/27 </li></ul><ul><li>12/05 – AOL / Google to collaborate to showcase AOL’s premium video service within Google Video Source: Morgan Stanley </li></ul>
  21. 21. The Grand Solution (listen up RIAA!) <ul><li>In sum, </li></ul><ul><li>Make nice with fans = make nice with pirates! </li></ul><ul><li>Create room for ads, get interactive, get techy-innovative </li></ul><ul><li>Stop suing grandmothers, kids and the handicapped </li></ul><ul><li>No jail time for Peers: sharing is caring! </li></ul>